Schema tags demystified
-
I am looking for a basic description of the use for schema tags and how and in what circumstances they are best applied. I have found a few resources such as schema.org and here on this forum, but find I still need a basics lesson and subsequently, some ways to execute. The Raven plugin appears to make the code visible to the viewer which seems unacceptable...Guess I'm just a bit stumped! Thanks in advance for any available hand-holding on this. ;o)
-
Thank you, Dana. I will read those posts and I appreciate hearing that someone like you is also mystified.
-
Thank you, Dana. I will read those posts and I appreciate hearing that someone like you is also mystified.
-
I think the best source I've come across about truly 'demystifying" structured data is Richard Baxter. He did a really great Mozinar a few months ago that had some great information and "how-to's" with real-life examples: http://www.seomoz.org/webinars/microformats-real-life-use-cases
He also wrote a great blog post: http://www.seomoz.org/blog/schemaorg-a-new-approach-to-structured-data-for-seo
and I think there's an even more recent blog post from Richard on the subject that I can't seem to find at the moment. Perhaps someone here can point us in the right direction?
I would paraphrase some of what Richard has to say, but I'm still mystified and struggling with how to markup my site content properly, so I'd better let Richard do the talking
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can 'Jump link'/'Anchor tag' urls rank in Google for keywords?
E.g. www.website.com/page/#keyword-anchor-text Where the part after the # is a section of the page you can jump to, and the title of that section is a secondary keyword you want the page to rank for?
Algorithm Updates | | rwat0 -
Homepage title tag: "Keywords for robots" vs "Phrases for users"
Hi all, We keep on listening and going through the articles that "Google is all about user" and people suggesting to just think about users but not search engine bots. I have gone through the title tags of all our competitors websites. Almost everybody directly targeted primary and secondary keywords and few more even. We have written a very good phrase as definite title tag for users beginning with keyword. But we are not getting ranked well comparing to the less optimised or backlinked websites. Two things here to mention is our title tag is almost 2 years old. Title tag begins with secondary keyword with primary keyword like "seo google" is secondary keyword and "seo" is primary keyword". Do I need to completely focus on only primary keyword to rank for it? Thanks
Algorithm Updates | | vtmoz0 -
301 redirect to URL plus anchor tag???
Hi - my company has just had a site redesign completed, and our "old" site we have landing pages for a full product line. The new design has taken the content from those landing pages and placed them into one long scrolling page. We currently rank well on the "old" landing pages but now all that content is contained in a single page with anchor tags throughout attached to the headings. Can you set up 301's to anchor tags? Example: old site www.mysite.com/products/automotive/auto-parts.html new site: www.mysite.com/products/automotive#auto-parts
Algorithm Updates | | Jenny10 -
Use of http://schema-creator.org boost ranking
Hello all if we use http://schema-creator.org for structured html will it increase our ranking too. has it any benefit for SEO?
Algorithm Updates | | adnan11010 -
Who's doing canonical tags right, The Gap or Kohls?
Hi Moz, I'm working on an ecommerce site with categories, filter options, and sort options – teacherexpress.scholastic.com. Should I have canonical tags from all filter and sort options point to the category page like gap.com and llbean.com? or have all sort options point to the filtered page URL like kohls.com? I was under the impression that to use a canonical tag, the pages have to have the same content, meaning that Gap and L.L. Bean would be using canonical tags incorrectly. Using a filter changes the content, whereas using a sort option just changes the order. What would be the best way to deal with duplicate content for this site? Thanks for reading!
Algorithm Updates | | DA20130 -
Does Schema.org markup create a conflict with Power Reviews' standard microformat markup for e-commerce product pages?
Does anyone have experience implementing Schema.org markup on e-commerce websites that are already using Power Reviews (now Bazaar)? In Google's documentation they say that it's generally not a good idea to use two types of semantic markup for the same item (reviews in this case), but I wouldn't think that there would be a problem marking up other items on the page with Schema such as price, stock status, etc... Anyone care to provide some insight? Also in a related topic, have you all noticed that Google has really dialed back the frequency in which they display rich snippets for product searches? A few weeks ago the site that I'm referring to had hundreds of products that were displaying snippets, now it seems that only about 10% (roughly) of them are still showing. Thanks everybody.
Algorithm Updates | | BrianCC0 -
Google decreased use of Meta Descripiton Tag
Over the past month or so I have noticed that Google is not using the meta description for my pages but is instead pulling text from the actual page to show on the SERP. Is Google placing less emphasis on meta descriptions?
Algorithm Updates | | PerriCline0 -
No-follow tags on links in the footer...do it or don't do it?
With some of the great reports SEOMoz has provided I've been able to start to take the correct steps towards fixing crawl issues, on-page issues, etc. One of my websites allows a customer to drill down to their specific state and then their city to apply for an auto loan. The SEOMoz reports told me I had too many links on these pages specifically. One of my ways to remedy this would be to add "no-follow" tags on the links in the footer as well as the links to the cities. Am I steering myself in the right/wrong direction? Should I be approaching this problem from a different perspective? Any help is greatly appreciated!
Algorithm Updates | | fergseo0