What does it mean when two keywords in Google's Keyword Research Tool have exactly the same amount of searches?
-
The two keywords are [publicity] and [product placement] (both in exact search - not broad) and have 22,200 searches each.
Is it purely coincidental or are the two keywords kind of related in Google's eyes and that's why we're seeing the same amount of searches for each?
-
The Google AdWords keyword tool only provides an estimation of monthly search. The figures are rounded up/down, so it's very unlikely that both would have an identical number of searches. In addition, the number is based on PPC data (although you would still suspect that the user behaviour would be the same for organic). Incidentally, Bing's keyword research tool provides exact figures.
The general takeaway is that there are roughly the same number of people searching for both terms month on month. That's all you can really take from the keyword tool, as competition relates to PPC as well and not for the domains currently ranking on page 1. There is usually correlation between an increase in monthly searches and the competitiveness of the term, but sometimes you might just unearth a diamond in the rough.
Hope this helps to clarify some issues.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do you optimise for multiple keywords?
I need to optimise for multiple keywords, on the same page? Mainly thinking of the H1 and title.
Keyword Research | | seoman100 -
Which keyword for title
I'm trying to figure out what to use for my title text. It's for a structural steel fabrication company. Adwords has the average monthly searches for "structural steel" and "steel fabrication" identical at 5,400. It has "structural steel fabrication" at 390 which I get that since its longer and a little more specific will have less searches. My question is if I make the title "structural steel fabrication" does google just see it as 1 big keyword or will it rank for "structural steel" and/or "steel fabrication"? What would any of you go with here? All 3 keyword strings make sense for the person seeing the title. Thanks for any advice you can give, Clay
Keyword Research | | clayknight0 -
Is my copy too keyword rich?
www.heartwavemedia.com - Wordpress - All in One SEO Competitors: photonsf.com, h2video.com, corduroymedia.com, thehivestudios.org I've spent the last week writing and tweaking my landing page copy along with my SEO page titles and descriptions. I think I finally feel pretty good about it but I'd like your professional opinions. Is it too keyword rich? Does it flow naturally? Is the voice fresh? Do my SEO titles vary enough? Thanks in advance for your thoughts and advice.
Keyword Research | | keeot1 -
Keyword Conundrum...
I have 3 keywords that I am targeting. Assume for the time being that they are all equally competitive. Includes local exact match monthly searches: Managed IT Services - 3600 IT Managed Services - 720 Managed IT Support - 170 They are all exactly synonymous, not to mention other keywords such as IT Managed Support, Managed IT Service, IT Managed Service, Managed IT Service Provider, etc.. My current strategy is to target the top 3 all on one page. The problem then is the title tag: Managed IT Services | IT Managed Services | Managed IT Support Pretty spammy. I could build pages for all 3, but how would I incorporate them into the website since they are all synonyms. Can I get some recommendations on how to handle this? What would you use for a title tag? How would handle separate pages with synonymous content?
Keyword Research | | CsmBill0 -
Keyword stuffing
Just wondered whether you think the footer text here on tis page constitues 'keyword stuffing'. I think it does but wondering why they haven't been penalised for it. http://www . lippyliciouscakes . co.uk/ Thoughts? Many thanks.
Keyword Research | | littlesthobo1 -
Keyword Research?
What is the best way and best tool to conduct Keyword Research for my site? With the Pro service is there a way to find out better keywords to add to my website? I am receiving emails that my web site is being crawled and will be completed in seven days and so far this is not a "Report Card"? is that correct? Thanks for any information
Keyword Research | | mikedw1 -
Google Keyword Tool Regional?
If you use the Google keyword tool while logged in to your Google profile, will the keyword tool attempt to show you regional or local suggestions?
Keyword Research | | waynekolenchuk0 -
Has anyone tried SECockpit as their Keyword Research tool ?
I'm looking for a tool to help with keyword research, and judging by the presentation and few reviews I could find, SECockpit at http://swissmademarketing.com/secockpit/ seems to be a nice product. They pull their data (partly) from SEOmoz, which is a good sign. Any feedback ? Thx Gil
Keyword Research | | iung1