What's the value of Exact Match Keyword Domains vs. Company Name Domains?

[MonsterWeb28]

Hey Mozers,

I was in a discussion this morning about the value of Exact Match Keyword domains vs. a company name domain and wanted to get a little more clarification.

Let's say we are doing a site for a company called Favored Dental, and they have had the domain favoredental.com for quite a while and have their authority built up in it.  Is it better to have favored-dental.com or favoreddental.co or keep its current form?

The reasoning behind the alternate domains would be they have the exact match keyterm, in this case lets say "Favored Dental" is the keyterm we were going after.

To my knowledge EMDs aren't as relevant as they'd use to be as Google would rather branding of companies instead of keyterm domains?   Is this correct, or do EMDs of keywords you're going after hold higher authority?

Thanks for the clarification!

[RuiZhiDong]

Given that favoredental.com has aged and it has authority, I would say it's better to optimize for the existing site

The alternatives wouldn't be of great value for SEO but for argument's sake, if the brand has value, it's worth getting the alternatives anyway

My 2 cents