Folder or subdomain for new e-commerce addition
-
Our main content site has 5K pieces of unique content all targeting our market.
We are planning to add e-commerce as a source monetizing our audience.
Should we place the new commerce platform within a subdirectory or subdomain?
The layout we are considering is...
shop name: Brand Name Market
http://www.brandname.com/market/
I am also considering something like:
http://www.brandname.com/market/ aggregating product details and content from http://market.brandname.com/ with rel= back to the subdomain if possible.
-
Ideally I would use the /market/ directory over a sub directory. That would allow the store to benefit from the authority of the existing site, rather than starting afresh on a new sub-domain.
Some software combinations could make that tricky, but in most cases it should be fine. If it does get tricky there is also a work around where you can have content on a subdomain served from a directly url using a reverse proxy. Messy though.
The final option seems unnecessarily complicated to me. I'm not sure what you are trying to achieve there.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Migration to a new domain
Hi everyone, So i have one project where I'm planning to move current content on new domain, two reasons: 1. It seems current domain has some google penalty (backlink related, not manual) 2. Client wants rebranding and already has domain with new brand name. So as content is high quality and there is no content related penalty from google, what would be the best way to migrate existing content without passing any penalty AND without Google treating it as duplicate content. If i do 301 i suspect any penalty there is might follow, if i just copy existing content it won't be original content, what is the best solution here? Thanks
Intermediate & Advanced SEO | | joelsemy0 -
Migrating to a new domain
Hi The company I work for are planing to re-brand & come under our parent company name. This means the whole site will be moved to a new domain. Does anyone have any experience with this and can give me some useful docs to read/any advice? Thank you!
Intermediate & Advanced SEO | | BeckyKey1 -
Many New Urls at once
Hi, I have about 5,000 new URLs to publish. For SEO/Google - Should I publish them gradually, or all at once is fine? *By the way - all these URLs were already indexed in the past, but then redirected. Cheers,
Intermediate & Advanced SEO | | viatrading10 -
Number of Links for Internal E-commerce Search Pages (and Anchor Text)
Hello! We have an internal search engine for different email, postal, and phone data products on our website (75,000 product pages... calling all direct marketers!), I've noindexed all our dynamic search pages, but I'm wondering how else I can improve these pages. Should I reduce the amount of links on each page?
Intermediate & Advanced SEO | | Travis-W
Currently there are 20 search results per page. " <variable>Mailing List" has been a pretty good source of traffic for our product pages.
Should I change the anchor text for all the product pages listed to include the added long-tail keyword, or would that be extremely spammy, having the word "Mailing List" 20+ times on my page? We have both static and dynamic search pages - here is one of static ones: http://www.consumerbase.com/direct-marketing-mailing-lists.html
My main problem with adding the long tail KWs to the anchor text is that we still want our static search pages indexed.</variable> Thanks!0 -
New domain, and Local Service, Moderate Keyword
Hi all i have a new client, who has bought a shiny new domain name for his business, it has one keyword in it related to his business. He is a local plastering looking to get his site ranked, but my worry is the domain age, its very new less than 2 months, i know google sandboxes new domains, The term he is targeting is Mod Completive (26%) is getting his domain ranked page one within 6 months a possibility, or will it just seem utterly spammy in googles eyes. Any tips please thanks will
Intermediate & Advanced SEO | | Will_Craig0 -
Should I Host New Blog On Different Server?
I am planning on starting a new blog focused on a very specific subject that is related to my current Lead Generation website. I am doing this because I want to build rankings for this site and have it link back to my Lead Generation website to increase its rankings (this is the main purpose). My question is do I need to host it on another server so Google will not see it as having the same IP or Subnet? Note: I already have one blog linked to my Lead Generation website under the same domain. This new blog would be linked to an entirely different domain.
Intermediate & Advanced SEO | | MyNet0 -
Robots.txt disallow subdomain
Hi all, I have a development subdomain, which gets copied to the live domain. Because I don't want this dev domain to get crawled, I'd like to implement a robots.txt for this domain only. The problem is that I don't want this robots.txt to disallow the live domain. Is there a way to create a robots.txt for this development subdomain only? Thanks in advance!
Intermediate & Advanced SEO | | Partouter0 -
Create a new XML Sitemap for a blog subdomain?
What would be the best way to go about this? A site just put a blog on http://blog.domain.com/ Should there be a separate XML Sitemap for that particular subdomain or should the original XML Sitemap for the main domain be sufficient? Looking forward to your responses. Thanks
Intermediate & Advanced SEO | | iAnalyst.com0