Using Your 50 Monthly SERP Analysis Reports
-
Hi. I've been running analysis on a variety of keywords for a few of our clients and am noticing I'm going through our 50 monthly full SERP Analysis Reports pretty quickly.
While SEO is only a fraction of what we do, I know there are large SEO shops out there that must run a tremendous amount of analysis each month.
If you're running such analysis routinely, how do you manage with only 50 full SERP Analysis Reports each month? How do these reports fit into your workflow?
Thanks a lot.
David
-
Thanks for your reply Scott.
I generally run the full SERP Analysis to dive deeper into analyzing the likelihood we'll be able to rank for a given phrase. In the past I've found it useful to see the level of optimization for the top 10 pages as well as some metrics on the number of links coming in to those pages that are ranking. I weigh these against the domains and pages we're trying to rank to see how it looks.
We don't give this data directly to clients. We interpret the data and talk to them about their chances to rank for given phrases.
-
Honestly, I have not run that report in over a year myself. While it does provide interesting data, I'm interested to know what's the main reason you are running that report? Is it to show to clients to explain the possible difficultly associated with ranking a keyword, or some other reason?
Scott O.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Not provided Data in SEOMoz reports
Hi How do SeoMoz reports deal with 'not provided' data I see my total visits from organic search for a month are same as total of both my branded and non branded keyword traffic combined yet GA is reporting 157 visits from non provided data so is SEOMoz being very clever and finding a way to decipher this not provided data and allocate it accordingly in the reports ? Or if not what ? Many Thanks Dan
Moz Pro | | Dan-Lawrence0 -
Video SERP and Seomoz ranking
It seems that my keywords that lead to videoresults in SERP, is not being ranked on Seomoz! How come when i rank #3 on a certain keyword with a videoresult Seomoz is displaying me as #15 (which is the second of my pages in SERP)? What is the reason for not counting the video-result in the ranking-tool?
Moz Pro | | alsvik0 -
SEO moz poor rankings reporting
How are we supposed to send ranking reports to clients if the rankings are constantly reporting false metrics This is not the first time this has happened, but the rankings are WAAAAAAY off. What is the point of reporting rankings that are not accurate? What is the possible cause of this. Is there a solution? What is SEOmoz doing to improve their ranking programs. Our client actually ranked #2 for "northern Virginia HVAC contractors" when moz had us not in the top 50! How are we supposed to bank on information that is so consistently unreliable? northernvirginiahvaccontractors.png northernvirginiahvaccontractorsrank.png
Moz Pro | | imageworks-2612900 -
Non search traffic in a report, user data etc
Are there any plans so we could add more data from Google Analytics to the seomoz reports? At the moment the reports are nice but my clients want to know the bigger picture than just the search traffic. They need to know the total traffic, the bounce rate, pages viewed etc - data in Google Analytics. There are other seo type tools which offer this information when you generate reports and if seomoz were to allow it then it would make life so much easier as I would not need to maintain a subscription here for the cool tools on offer and to offer websites at up to $100 a month just to generate client reports.
Moz Pro | | MegaFastMoz0 -
Why would the SEOMoz Page analysis pick up exact keywords used in page title and text?
Hi, I am trying to optimise this URL : www.adaptiveconsultancy.com/ecommerce/features/advanced-ecommerce with the keyword being 'advanced ecommerce' With the 'On-Page Report Card' from SEOMoz that the exact keyword isn't featured in the page title or text, but it is in there. Why would this not be picked up? Thank you in advance,
Moz Pro | | adaptiveconsultancy
M0 -
Related Backlinks by Keyword SERP results
Is there no tool to search a keyword and find related backlinks among the top10,20,30 SERP results?
Moz Pro | | FirePowered0 -
How do I get the SERP overlay tool to work?
I have the SEOMoz toolbar installed. In the settings I have a tick next to Display SERP Overlay. When I first activated this it showed up but with no data just continually searching for a long time. Now it is not showing up at all. This is such a great tool, how can I get it working? Thanks, Daniel.
Moz Pro | | iSenseWebSolutions0 -
On Page Optimization Reports - Huh?
I've been working hard to use this EXCELLENT tool for optimize some of what I consider my most important pages . . . But the automatic tool that pulls pages and grades them (the "summary" of the "on page" report) . . . I don't get it. It only graded three of my pages, and I don't understand how it chose what keywords to grade it for? I'm just very confused. I don't understand how it chose the pages to grade, not the words it chose to grade it against. 😞
Moz Pro | | damon12120