Biggest Benefit for Footer Links "Created by ___?"
-
Greetings Mozzers,
I wanted to see how I can get the most bang for my buck in regards to footer links back to my site. I understand that the footer is one of the weakest areas for links, however, I have many sites that I have done and want to get the most benefit from the footer area where I say created by etc.
First Question: Is there a chance to get some value at of this area?
Second Question: What is the best structure to use to get the most benefit from this opportunity?
If there is zero value within this region and I can't get any benefit, would the following penalize me?
Current Structure Used: Powered by MonsterWeb (On hover the title tag reveals a small 10 word sentence about us.)
Additional clarification would be greatly apprecaited.
-
Interesting, I like this.
I see how this could be beneficial because the content would be similar just changes gears a bit. I'm interested in if this would be better for my overall domain authority or having just one link on each site (home page more likely then not) in the footer with different anchor text and title tags to our home page.
-
How about adding a link at the footer "site creation by xyz" and that takes to a page which is dedicated page meant to describe the work done by designer.
This way the page we create will get the authority from homepage and thus becomes more credible source of information for google.
-
Vary your anchor text, link out from only from only a few pages (their strongest pages, preferably) and make sure each of those outbound links point different pages on your site.
-
Another tactic one client used was a website credits page. It had full priority content dedicated to the authors/designers and developers of the site. This link could be treated as higher priority over small footer text. Bonus, the page would likely be more topical to your business. Not for everyone however.
-
Fantastic response, thank you.
-
There is a chance to get some value from footer links, but there is danger too. I would recommend only adding the "Site Created By ___" on the home page, and not on the sub pages. If there are too many site-wide links coming to your site, it might trigger something in the search engine's algo.
Regarding structure, I'd say, make sure to vary your anchor text from site to site. Use your company name sometimes, use partial-match anchor text another, etc. Mix up the title tag too. Try to make it as unique as you can across each site.
Scott O.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site wide links - should they be nofollow or followed links
Hi We have a retail site and a blog that goes along with the site. The blog is very popular and the MD wanted a link from the blog back to the main retail site. However as this is a site wide link on the blog, am I right in thinking this really should be no follow link. The link is at the top of every page. Thanks in advance for any help
Intermediate & Advanced SEO | | Andy-Halliday0 -
Linking and non-linking root domains
Hi, Is there any affect on SEO based on the ratio of linking root domains to non-linking root domains and if so what is the affect? Thanks
Intermediate & Advanced SEO | | halloranc0 -
To "Guest Blog" or "Ghost Blog"?
To "Guest Blog" or "Ghost Blog"? I've been wondering which would be better given G's "authorship" tracking program. "Onreact.Com" indirectly raised this issue in a recent blog post "Google Authorship Markup Disadvantages Everybody Ignores" as : "Google might dismiss your guest articles. Your great guest blogging campaign on dozens of other blogs might fail because Google will count the links all as one as the same author has written all the posts and linked to himself. So maybe the links won't count at all." Assuming all other things are equal, would you use "Guest Author" with G Authorship attribution (if allowed) or just ghost the article and include an in-text link without attribution to you as the author?
Intermediate & Advanced SEO | | JustDucky1 -
Hidden Content with "clip"
Hi We're relaunching a site with a Drupal 7 CMS. Our web agency has hidden content on it and they say it's for Accessibility (I don't see the use myself, though). Since they ask for more cash in order to remove it, the management is unsure. So I wanted to check if anyone knows whether this could hurt us in search engines. There is a field in the HTML where you can skip to the main content: Skip to main content The corresponding CSS comes here: .element-invisible{position:absolute !important;clip:rect(1px 1px 1px 1px);clip:rect(1px,1px,1px,1px);} #skip-link a,#skip-link a:visited{position:absolute;display:block;left:0;top:-500px;width:1px;height:1px;overflow:hidden;text-align:center;background-color:#666;color:#fff;} The crucial point is that they're hiding the text "skip to main content", using clip:rect(1px 1px 1px 1px), which shrinks the text to one pixel. So IMO this is hiding content. How bad is it? PS: Hope the source code is sufficient. Ask me if you need more. Thx!
Intermediate & Advanced SEO | | zeepartner0 -
Google Said "Repeat the search with the omitted results included."
We have some pages targeting the different countries but with the Near to Similar content/products, just distinguished with the country name etc. one of the page was assigned to me for optimizing. two or three Similar pages are ranked with in top 50 for the main keyword. I updated some on page content to make it more distinguish from others. After some link building, I found that this page still not showing in Google result, even I found the following message on the google. "In order to show you the most relevant results, we have omitted some entries very similar to the 698 already displayed.
Intermediate & Advanced SEO | | alexgray
If you like, you can repeat the search with the omitted results included." I clicked to repeat omitted result and found that my targeted url on 450th place in google (before link building this was not) My questions are Is google consider this page low quality or duplicate content? Is there any role of internal linking to give importance a page on other (when they are near to similar)? Like these pages can hurt the whole site rankings? How to handle this issue?0 -
Is my "term & conditions"-"privacy policy" and "About Us" pages stealing link juice?
should i make them no follow? or is this a bogus method?
Intermediate & Advanced SEO | | SEObleu.com0 -
Image Links Vs. Text Links, Questions About PR & Anchor Text Value
I am searching for testing results to find out the value of text links versus image links with alt text. Do any of you have testing results that can answer or discuss these questions? If 2 separate pages on the same domain were to have the same Page Authority, same amount of internal and external links and virtually carry the same strength and the location of the image or text link is in the same spot on both pages, in the middle of the body within paragraphs. Would an image link with alt text pass the same amount of Page Authority and PR as a text link? Would an image link with alt text pass the same amount of textual value as a text link? For example, if the alt text on the image on one page said "nike shoes" and the text link on the other page said "nike shoes" would both pass the same value to drive up the rankings of the page for "nike shoes"? Would a link wrapped around an image and text phrase be better than creating 2 links, one around the image and one around the text pointing to the same page? The following questions have to do with when you have an image and text link on a page right next to each other, like when you link a compelling graphic image to a category page and then list a text link underneath it to pass text link value to the linked-to page. If the image link displays before the text link pointing to a page, would first link priority use the alt text and not even apply the anchor text phrase to the linked page? Would it be best to link the image and text phrase together pointing to the product page to decrease the link count on the page, thus allowing for more page rank and page authority to pass to other pages that are being linked to on the page? And would this also pass anchor text value to the link-to page since the link would include an image and text? I know that the questions sound a bit repetitive, so please let me know if you need any further clarification. I'd like to solve these to further look into ways to improve some user experience aspects while optimizing the link strength on each page at the same time. Thanks!
Intermediate & Advanced SEO | | abernhardt
Andrew0 -
<rel canonical="">and Query Strings</rel>
How are you supposed to <rel canonical="" tag="">a page with a query string that has already been indexed? It's not like you're serving that page from a CMS where you have an original page with content to add to the head tag.</rel> For example.... Original Page = http://www.example.com/about/products.php Query String Page = http://www.example.com/about/products.php?src=FrontDoorBox Would adding the <rel canonical="" tag="">to the original page, referencing itself, be the solution so that the next time the original page is crawled, the bot will know that the previously indexed URL with query string should actually be the "original"? That's the only solution I can come up with because there's no way to find the query string rendered page to tag with the canonical.....</rel>
Intermediate & Advanced SEO | | Yun0