Moz Rank Moz Trust and Authority higher than my competitor but still getting outranked

[SamRaskin]

Hi There,

I'm new to SeoMoz but ive been using it for the past month and I've been using the tools to try to optimize my site but for some reason even though my metrics are showing that my rank and authority are rising past my competitor they still rank higher in the searches.

my website is the site on the far left with the domain authority @27. the competitor that keeps outranking me is the third from the left with a domain authority of 12. If anyone can advise as to why I'm being outranked that would be very helpful. I'm stumped here. Thanks guys!

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[KeriMorgret]

You have a lot more backlinks, but most of them don't look very valuable. Here are a couple of examples of very low-quality backlinks that appear to be spam:

http://data.cses.tc.edu.tw/lifetype/trackbacks/421/4885
http://article-club.info/A-Wonderful-Globe-Of-Desktop-Wallpapers-And-Backgrounds.htm

For the phrases I pointed out, are you a small team, or do you have over 100 people? Many would consider over 100 people to not be a small team.

I still stand by my first idea. Have someone that speaks English at a native level review your website, and look at Google's questions to ask about quality. The website has several things that would make many people not want to buy from you, even if it ranked first in the search engines.

[rarcntv]

Hi,

Thanks for your response. Still I want to know some idea. What do you mean by this line

Review your website with fresh eyes. One section of the home page states "We are a small, dynamic and highly experienced internet marketing comp" and another "Large team around 100 in team".

is it bad English or something like that.

one more question. did you see There are many duplicate content in google search for http://www.extorfx.com/web-services/ this url. But still they are ranking well. May be few duplicate page but I don't think it will be major fact. yes There are few broken page I know it. is only that issue my site traffic down if yes I will try in both way and see how its work.

My all other content almost good in blog.

actually I want to know some idea how google or facebook work. There are thousand of people post even duplicate content. facebook never delete that page or content still they are top all the time. Just research it. I already have more than 5-8 keyword ranking in google not first page. With very good page index by Google. But my competitor only have 56 page. how its possible their traffic 85% from search engine. Something definitely issue. I will start a new tread.

also you see if my site very bad. How its possible moz ranking good. like : Page authority : 45, DMoz Rank : 4.48  DMoz trust : 4.43 .

if we search in Google for that page : http://www.extorfx.com/web-services/

with text : Your website is where your business resides — it’s like the headquarter of an offline company

I see many Different domain with duplicate content just come up in rank. Many person also do it. So Like to some idea how facebook or google works with duplicate or whatever content.

Give me few more idea. Already Check all of my competitor quality. still don't find any issue.

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[KeriMorgret]

This is an older thread, so you may not get too many responses, and may want to start your own thread.

I'd first have someone with native-level English skills look at the website and suggest improvements, as some of the wording there doesn't make sense. I'd also have them answer the questions that Google presents at http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html regarding what it considers is a high quality site.

I'd also lose the ads that are at the very top. Many are for other SEO services. Why do you want to send people off to other tools?

Review your website with fresh eyes. One section of the home page states "We are a small, dynamic and highly experienced internet marketing comp" and another "Large team around 100 in team".

Some of your pages are broken, such as http://www.extorfx.com/package/link-building-package/.

Make sure that you have original content. http://www.extorfx.com/web-services/ has content that is on many other sites on the web.

For right now, I'd ignore your competitors, and ignore your scores, and focus on making sure that your website has high-quality, original content that serves the needs of your potential customers.

[rarcntv]

My question also same like you. no one don't know the answer actually even Competitor mrfaruque.com Domain authority 15. how its possible their traffic 10k a month. where my site www.extorfx.com 45. how its possible my traffic 2 low. non of the metrics are works for me. If anyone no the answer thats helpful. note : Their on page optimization worst than my site.

[SamRaskin]

Hi Guys,

Thanks so much for the responses!

I'm going to have to take a closer look at where their links are coming from because they don't seem to do much social sharing and the links to their website seem a bit dubious.

I did some digging into the links to their website and when i group them by domain they only seem to have one external link and it seems to be a Portuguese web design firm. I've attached screencaps of the link explorer for their page and mine if anyone could advise as whats going on that would be much appreciated. The first grouping on the competitor metrics image is the portuguese site and the second grouping is the competitors own domain.

again my apologies if my lack of experience is making for stupid questions.

Thanks again for the help!

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[MattAntonino]

Exactly what Bryan said!  There are hundreds of ranking factors.  I actually wrote about this type of Q&A question here:

http://www.seomoz.org/blog/going-beyond-moz-metrics-to-answer-why-is-this-site-outranking-me

Start there and take a look beyond the obvious. How related are their links? Are there differences in social?  Site structure?  Are they using smart landing pages to direct traffic and get more pages per visit?

[Bryan_Loconto]

Hi Samuel, There are about 200 factors that rank sites.

The competition chart shows you overall analytics, but you need a more in depth audit in order to see why someone is really outranking your site.

Search ensines look at: Links, social media, relevancy, natural progressions, and easy crawlability. They are also looking for bad signals: over optimization and unnaturally linking.

We look to see what our competition is doing just to create ideas to put into play, or to create a better piece of content that they have written about.

[sprynewmedia]

Wait, I miss read your question and didn't go far enough to the right.  Please ignore the trust/rank statement.

However, this still doesn't reflect on the specific keyword optimization.  Many other things are at play there.

[sprynewmedia]

Two things jump out -

First, they have far higher authority and higher trust which is worth more than rank these days.

Second, this says nothing about the optimization of specific terms.  I can out rank a 100Mt/Mr site on terms they don't use.

Start with a comparison of where they get their links for the terms in question then see about earning them yourself.  I'm guessing they have a couple really good links from other trusted sites.