Backlinks Redirected Temporarily (New to Old)
-
I have a website of which we are being forced to change the domain name and soon after give the control of the domain name to the corporate office. The corporate office will eventually put a new website up on it.
We would like to build more backlinks without the threat of losing all of these backlinks to the corporate site. We were considering to start building backlinks to the new domain with temporary redirects to the old domain but have recently been advised against doing this (threat of Google looking down on this technique). Should we continue to build back links to the old domain, or should we 302 redirect the links to the old domain?
Any advice is greatly appreciated!
-
That is exactly what we decided to do, the only thought (in my mind) is we'll working on two sites now (the switch will be approx Jan 2014) which seems a little redundant.
Thanks a bunch for everyones input!
-
If I understand correctly, you want to build links to the new domain, and then possibly 302 (or 301 redirect) them to the new domain.
Without knowing all the variables of your situation, it would seem to me that the best thing you could do is what Adam suggested. That is, build up content/links to the new domain as soon as possible to build up your domain authority, trust and traffic.That way when you make the switch, you won't be starting from scratch.
Theoretically, you could 301 those links from the new domain to the old, but this could send potentially confusing signals to search engines when you stop the redirects, and it's not something I would recommend. 302 (temporary) redirects could send the same potentially confusing signals.
If the corporate office is putting a new site on the old domain, they will retain that authority and you won't have anything to fall back on. Best to start building up something now that you can rely on later.
-
I don't know how Google would view links to a 302 redirected domain. It would definitely be a bit unusual.
-
Thanks for your reply! So do you believe that Google will see the 302 redirects negatively? We were hoping to create links to specific product pages.
Your solution is viable, but we wont get the advantages of the link on the current site in the mean time? Maybe this is just something we can't do?
-
If possible, I would set up a several page site with good content on the new domain and start building links to it. I think that would look less strange than a 302 redirect.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Need Help Related To Backlinks ?
I have a question from SEO expert that I have shared a Sheet name ( Backlinks Sheet below ) in which there are some types of links. I have to ask that these links are Okay to use? and if they are well to use then how I can use them. If they are not fine to use then what are the disadvantages of using them. Kindly explain it to me, Thanks. edit
Link Building | | leonardlyman0 -
Building a Backlink Profile for a Brand New Domain
Hi there, Any advice on how best to build a backlink profile for a new website - I'm very keen to avoid penalisations or throttling from Google. Any advice on DA ratios to procure & frequency of procurement would be welcome. Please & thanks
Link Building | | jasongmcmahon0 -
How to identify spammy website before making backlinks on them
Hi, I search in google but didnt find a proper answer for this! maybe search an incorrect keyword! The question is, How can I find out a website that I'm going to make a backlink on is a spammy website? For example I did this guest bloging on this good website: Best Sure-Shot Organic Pest Control Approaches Every Gardener Should Know | Balcony Garden Web But it seems to be spammy because I use SEO POWERSUIT software that shows this backlink is 20% risk of google penalty! Is it right!? So how can we rest assured for making a quality backlink? I can not think any other way 😞
Link Building | | Shervin0 -
Backlinking
I read the moz begainers guide and I am confuse over this point. " If i have too many back links from a single site. It's considered too spammy. " Q: I have a blog and it constantly black links to my ranking page, is this considered bad? Q: I have an active forum that I go to and I am constantly contributing to the topic however i will always try to relate back to my website, is this considered spammy too?
Link Building | | kevinbp0 -
Does this count as a backlink to my category page?
I am ranking high with a certain category page and I am reading that I need backlinks to that page. It is going to be a challenge to get a backlink to that specific category page but how about this? Category page URL: www.mysite.com/category/name Backlink to this URL: www.mysite.com/category/name/specific-blog-post (EDIT: Apparently these types of links don't exist! I went into the category page and clicked on a blog post and it just gave me the www.mysite.com/blah-blah-blah) Will that count as a backlink to the category page? Right now I am only getting backlinks to these blog posts: www.mysite.com/this-is-a-blog-post Any help appreciated! EDIT: Well I guess now my question is worthless. But if you have any input, it would be appreciated.
Link Building | | dealblogger0 -
Domain redirect math?
I’m thinking about buying the domain of a former competitor who is getting out of the business. His site has quite a few links, a healthy link profile from several hundred domains (a few common sites, but mostly different) and a Domain Authority of 44 (mine is a 55). His anchor text portfolio is very appropriate to my business, and the domain contains one of my most important keywords (one that’s in my own domain). His site ranks for a many of the same keywords as mine. Where mine is #3, his might be #4. I don’t want to operate his business (there’s a reason he’s getting out), but I was thinking that redirecting the domain to appropriate pages on mine would give a boost to the many long tail keywords which constitute a considerable part of my business. The question is how much of a boost? How much should I be willing to pay for his domain? If I get x visits/year from organic search and he gets y, and both sites rank for approximately the same terms, how much would you expect the two sites together get? Is there a rule of thumb for calculating this kind of thing involving some kind of logarithmic math? Does the combination of links of similar sites make 1+1=2, <2, or >2? Or is the only way to make this estimate to go through each of the major keywords trying to figure out what will happen to each? If, for instance, on average we combined our #3 & #4 rankings and got a #2 ranking, that would probably increase my clicks by 50% because of their higher SERP prominence. Based on my research, a visitor to my website is worth about $14. Assuming that his natural search visitors would be worth about the same amount if directed to my site, I would probably make 1/2 x * $14/year. I'm least comfortable with the first assumption. Is there a better way to evaluate this?
Link Building | | TREWS0 -
Where do I get backlinks?
Three months ago I made the "foolish" decision to launch an insurance quote website (didn't think of looking into how competitive insurance websites were before investing my time, money and energy). Due to budget costs, I have been forced to learn about SEO. At this point I would say I am at the Peon level. lol. Today I signed up for SEOmoz and have found that my competitors have TENS OF THOUSANDS of backlinks. To logical people, this would be enough to throw in the towel. Not me. I'm stupid. I have spent many many hours over the last few months creating backlinks (at least I thought I was). However, I want to start targeting the sites that my competitors are using because they are getting anchor texts. How do I do this? How do websites create so many back links? Some of my competitors have 50,000 backlinks! I know this won't be done overnight. I appreciate all the help the SEOmoz community can offer a Peon like myself. One day I promise to pay it forward.
Link Building | | rivercityransom0