Youtube Channel, Video SEO
-
I am providing some SEO consulting for a friend's company. They are an Investment Research and Portfolio Management firm. They started a blog about a year ago with most of their posts being short Youtube videos between 3 to 10 minutes in length, providing their take on what is going on in with the markets at the moment. Additionally, they've created a youtube channel which has a little over 1,500 subscribers.
The videos do fairly decent getting between 1,500 to 20,000 views (the later happens when a big financial blog links to them) but they are not taking full advantage of this great content in my opinion i.e hosting videos with a 3rd party like Wistia.
I think they should begin using Wistia or Vimeo Pro to maximize the SEO benefits as well as gather analytics about views. Then after they've milked them all they can put them on their youtube channel and target them for different keywords.
My question is, should they go back and switch out the videos on the old posts with videos hosted by a 3rd party, submit sitemaps, etc. or should they just leave them the way they are and only host new videos with a 3rd party?
I think they should switch out the old youtube videos but am not sure if this could cause any negative repercussions.
-
Cool, cheers Kyle. If you wanted to PM me with a link to their YT channel i can let you know where i think the content will perform best.
-
Thanks Phil all good points to think about further. I agree that since they are having success with YT it doesn't make sense to completely move away from that. Applying schema mark-up to the old videos should help max out those videos value.
I will be meeting their team in more depth this week to better understand their business and target audience but from what I know so far it seems their long term goal is to increase their blog's authority and popularity.
-
Hi Kyle,
So - I think you should ultimately let the content drive the decision here. You need to consider consider what audience the content will appeal to, where it will perform best and how the content works outside of the context of a supportive page.
Additionally, you need to look at the pages you want to embed the videos on and work out whether these are likely to generate rich snippets/improve rankings with securely hosted video content on Vimeo Pro/Wistia. Is that going to be the best use of the content vs the authoritative YT account they have built up.
My gut is to say that if they've built up a YT channel with 1.5K subscribers and they get up to 20K views per video - then they're clearly doing something well on YouTube and it would be a mistake to take down that content and undo all the good work. While YouTube doesn't necessarily drive traffic to your root domain or provide followed links - it is enormously valuable for branding, expanding an audience base and building out rich page types through embedded YT videos. Additionally, You also need to check to see if anyone else has scraped the content and uploaded it to YouTube. If they have, there is no point taking it down.
if you split the embedded videos and the YT versions, hosting the embedded ones with a third party - then while you may be more likely to get rich snippets and links - you will prevent the YT videos from doing as well as they can by restricting the overall views to those which took place outside of your site and domain.
Embedded YouTube videos do sometimes provide rich snippets back to the referring domains, especially if you apply schema mark-up, so i'd probably recommend doing that with the historical content and then making a judgement call re future creations dependent on the kind of content it is and what the wider marketing aims of the company are.
Concerning Analytics - the YT analytics are actually pretty good. Hotspots particularly gives you a clear indicator of how the content is performing, so I wouldn't want to suggest switching to a third party for that reason.
Hope that helps! Unfortunately it's hard to make a specific recommendation without knowledge of the company and the content. Video SEO absolutely has to be content driven and I'd hate to recommend something that disintegrated the wider marketing plans.
Cheers,
Phil
-
I strongly believe that your friend should use Wistia. Because their great/basically free advice gets so many views but there is a huge problem with YouTube that you it does not bring the people back to them they make people go on listen to something about finance and the people are happy but still end up going to the next thing was give them the information make much much better videos and the Ardy make now and get them come back to their site they should have a brief maybe 2 to 1 min. part and then say if you want the rest click this Link IT IS FREE then have the rest of the video hosted on Wistia at the end of the YouTube video & under. They take the people the free Wistia video a link to there site. Oh and use Wistia over Vimeo pro because it has site maps. The others want you to change them the have a sitemap.. I hope I was of help, Thomas Von Zickell Blueprint Marketing
-
Hi,
I think I'll submit video-sitemaps with all the content and host the new content with a 3rd party.
If he has something like a top 10 or 20 videos I think I'll host them too.
Hope it helps!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Video Testimonials Vs Text Testimonials
If I place video testimonials as embedded youtube iframes into my webpage - will it improve my visitor retention rate for that page?
Image & Video Optimization | | Lana9401 -
Does duplicate content damage ranking in YouTube the same way it does on websites?
I'm asking this question due to the following scenario: When we have videos produced by Third Party video companies they upload the video to their YouTube account before us (the customer), has chance to upload it to ours. If this was an article that was uploaded to the web then the website uploading it first would be classed as the original piece and all other website uploading the article would be considered duplicates and not rank (As I believe). Hence my question, does YouTube work in the same way and hence our videos when searched in YouTube be secondary to our Third Party video companies as they are posting them first? Regards, Tom
Image & Video Optimization | | CoGri0 -
Site videos and rich snippets - where to place video
Hi all, we have product videos that we are putting on our (new) site. The video thumbnail for a product is displayed along with image thumbnails on the product details page i.e. see here: http://www.3wisemonkeys.co.uk/dvd/portable-dvd-player-car/twin-dvd-player/nextbase-sdv48ac/ Click on the video thumbnail and a lightbox pop up window displays the movie. We would like to markup the videos with rich snippet markup. Is this possible with the videos setup in this way (i.e. video displayed in Lightbox) or would we need to embed the video in the product description text on this page (rather than thumbnail with Lightbox popup as it is at the moment) so that we stood a chance of getting a rich snippet on Google SERPs for our product detail pages? Thanks for any help.
Image & Video Optimization | | jasef0 -
Vimeo Pro, video SEO and rich snippets
Hi All, we are producing product demonstration videos. One major aim with these videos is to help our rankings for these specific product pages and associated keywords... and to get rich snippets displayed on Google results pages against our listing. We have used schema.org markup in the product pages body code along with / next to the embed vimeo video code on the product page in order to hopefully get us rich snippet listing... we used schema.org markup as this seems to be the main current markup for rich snippets we have hosted the video via Vimeo Pro so that it is served quickly and not affected by speed of our hosting server or any possible bandwidth issues on our hosting server and ensure sthat the traffic comes to our site pages rather then Youtube or similar Vimeo Privacy settings for the video have been set so that we have not allowed it to be embed anywhere except for our own domain and the video is not displayed on Vimeo.com to ensure that the video is not duplicated anywhere else... so that this is unique content on our own site for maximum value for our domain We have used the "old code" from Vimeo Pro for embedding the video on our product page rather than the current iframe code as from what i understand Google cant follow very well and doesn't necessarily trust content displayed in iframes. Video and schema.org markup code used is on product page is: <div itemprop="<a class="attribute-value">video</a>" itemscope itemtype="<a class="attribute-value">http://schema.org/VideoObject</a>"> <p ><strong>Watch our <span itemprop="<a class="attribute-value">name</a>">Click 7 Lite Duo demonstrationspan>:strong>p> <meta itemprop="<a class="attribute-value">thumbnailURL</a>" content="<a class="attribute-value">http://www.3wisemonkeys.co.uk/img/products/nextbase-click-7-lite-duo-thumb.jpg</a>" /> <meta itemprop="<a class="attribute-value">duration</a>" content="<a class="attribute-value">T2M23S</a>" /> <span itemprop="<a class="attribute-value">description</a>">A product demonstration showing what's included in the box when you buy a Click 7 Lite Duospan>...:<br /> <p align="<a class="attribute-value">center</a>"> p> <p align="<a class="attribute-value">center</a>"><object width="<a class="attribute-value">500</a>" height="<a class="attribute-value">281</a>"><param name="<a class="attribute-value">allowfullscreen</a>" value="<a class="attribute-value">true</a>" /><param name="<a class="attribute-value">allowscriptaccess</a>" value="<a class="attribute-value">always</a>" /><param name="<a class="attribute-value">movie</a>" value="<a class="attribute-value">http://vimeo.com/moogaloop.swf?clip_id=67392721&force_embed=1&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00adef&fullscreen=1&autoplay=0&loop=0</a>" /><embed src="[http://vimeo.com/moogaloop.swf?clip_id=67392721&force_embed=1&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00adef&fullscreen=1&autoplay=0&loop=0](view-source:http://vimeo.com/moogaloop.swf?clip_id=67392721&force_embed=1&server=vimeo.com&show_title=1&show_byline=1&show_portrait=1&color=00adef&fullscreen=1&autoplay=0&loop=0)" type="<a class="attribute-value">application/x-shockwave-flash</a>" allowfullscreen="<a class="attribute-value">true</a>" allowscriptaccess="<a class="attribute-value">always</a>" width="<a class="attribute-value">500</a>" height="<a class="attribute-value">281</a>">embed>object> p> div> Page this code is used on: http://www.3wisemonkeys.co.uk/proddet.jsp?id=2016&cat=1 Could anyone confirm whether the above seems to be what we need to do / should be doing to get the most value from these videos for helping our web site rank better with Google / search engine results pages as well as getting rich snippets displayed? Lastly does the above code seem correct and include all the necessaries for rich snippets? Thanks for any pointers.
Image & Video Optimization | | jasef0 -
Google+ local SEO question regarding attorney services
Should attorneys check the boxes for: 1. My business has service areas where I visit customers at their location and
Image & Video Optimization | | cgman
2. I serve customers at my business address (within x miles) This is for a law firm that sees clients in the office, as well as making accommodations to visit them at their location when they are unable to come to the office.0 -
Video Optimization (micro data)
Hello, people. I have a questions regarding on Video Optimization using microformat. As you all know, Google, Yahoo and Bing now support Schema. I want to use microdata or micro format to add explanation for my video. I am wondering now... that Schema has "VideoObject" micro data. Also Google support "facebook share" for video. Which one should I use for my video? Can anyone tell me difference between above two? HELP PEOPLE~! PLEASE!
Image & Video Optimization | | Artience0 -
Are there any negative side affects to posting the same video to both YouTube & Vimeo
I had heard that Google frowns upon duplicate content so if I were to post the same videos to both YouTube, Vimeo and others, could that have some kind of negative impact, such as the video showing up lower in the SERPs?
Image & Video Optimization | | kgpaul0 -
Video Transcription on SEOMoz
Does SEOMoz manually create the video transcription for Whiteboard Friday videos or is there a tool that helps you get the majority of it?
Image & Video Optimization | | BryanPhelps-BigLeapWeb0