Why is my client ranking no.3 for a competitive keyword?
-
Hey guys,
I'm doing a bit of detective work and I'm trying to understand why my client is ranking no.3 for the keyword "office desks" on google.ie.
The strange thing about this is that 'office desks' is not in the
1. title tag
2. url
3. h1 tag
4. anchor text of the internal links
5. anchor text of the external links
'Office furniture' however is the optimised keyword here however this appearing no. 35 in SERPs for the same url.
Any ideas what this might be?
Regards
Rob
-
Thanks Aleyda. I think your right. Interesting all the same. Perhaps I should insert office desks in to the title and see what happens.
Thanks
Rob
-
Hi there,
I've checked your ranking with a non-personalized result and I see your website is ranking with this specific page: www.office1web.ie/office-furniture that has in its title both the Office and Desks keywords:
"Office Furniture** | Desks and Desking | Tables at Office1web.ie**"
As you can also see in this screenshot: http://www.screencast.com/t/tuMZvCKku
Additionally, although the page content is targeting the "Office Furniture" keyword is also featuring information about Office Desks which mixed with any potential incoming external or internal links with this anchor text and the overall popularity of this specific page (along with the relatively low competition that you can verify with the domain popularity and page popularity of the other ranking pages) could positively influence its rankings for this query.
I hope this helps!
Aleyda
-
Thanks Jesse. It is a bit of an eye opener and you might be right.
Would be interested in second opinion if anybody's can garner another reason or back up Jesse's?
cheers
Rob
-
my apologies! early monday morning here and my blurry eyes didn't catch the irish engine.. oops
anyway, my guess would be that "office desks" simply has less competition as a keyword in google.ie... one page in from the linked page has a paragraph that reads as follows:
Desks
In the working environment, the desk is a key element. If you want happy workers then make sure they have the right office desks – ones that are comfortable to sit at all day and which are practical for the work performed at them. At Office 1 Web we have a huge range of office desks to suit your needs. Office desks range from the minimalist and modern to the executive and formal – check out the full range to see which ones are right for your office. There are a huge amount of office desks to choose from, so we have broken it down into handy categories to help you find the right office desk for you:
That page is clearly optimized for the word "Office Desks" and could very easily be pulling weight from the other referring page, especially seeing as how there are something like 947 internal links there..? I could be off on that. Sorry not spending a ton of time looking at it.
I'm not sure I'm being helpful. I'm going to go grab some more coffee and see if I can't get my eyes and mind to awaken.
Good luck!
-
Hi Jessie,
Thanks for your response.
The client is www.office1web.ie/
I have cleared my cache and have been searching incognito but no change.
It should be searched on the .ie engine so try this link to see what I mean.
Regards,
Rob
-
which one is your client?
when I google "office desks" i get
1.) office depot
2.) amazon
3.) office max
Try a de-personalized search, I think your cache is affecting your google results.
Check this link and tell me what you see: https://www.google.com/search?q=office+desks&pws=0
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
In a pickle. SEO for Personal Brand, Book or Keywords?
I'm getting ready to take on a new client for SEO, but she is having a hard time understanding I'd like to rank her for "Her" and her new book, rather than keywords for her ambiguous keywords which show very little to no search volume from Keyword Planner data. Her website and domain name are only 4 months old Her book launches sometime in December (most likely January 2016) Her services (she's a consultant) provide little keyword volume She is persuaded she needs to rank for her service keywords I feel strongly we need to get her name, her method/approach and her book optimized She is seemingly difficult to work with, but once I build trust in SEO for her, so will be a great, long client Her consulting services are based on Change and Transition for wealthy individuals going through career change, divorce, pay increase, pay decrease, depression, children, etc... targeting Executives, C-Level Execs In this situation, what would you all do? How would this website or person even be optimized? Blog articles? Press releases? Guest blogging? Video blogs? Podcasts? It's a tricky one and hoping the Moz community can lend some ideas as this type of SEO would be new for me, yet I'm up for the challenge! Thank you in advance and look forward to your replies! - Patrick
Search Behavior | | WhiteboardCreations0 -
My satellite website is ranking better than my actual site. Why and what to do?
This is our website: www.sauspiel.de and this is the satellite website. As the satellite site has a better ranking for the keyword "schafkopf" since two or three weeks we wonder how this could happen and what would be best to change it or improve the situation. Shall we take down the satellite site, redirect to the "real" site or try to downgrade? And what would you consider to be the (strongest) reason? Any suggestions? Thanks a lot for your help and assessment!
Search Behavior | | sauspiel0 -
How to approach SEO for a large site that doesn't have specific keyword goals?
So, I have a project that has 10,000+ page of unique editorial content in a specific industry. They currently get about 500,000 pageviews a month and average just under 2 pages per visit. It has a 66 domain authority and has been doing "the basics" for SEO for about 7 years (headline is an H1, URL is custom while the headline is more "reader friendly", description is a snippet of the body copy a little into the first paragraph, nofollow in the comments). The crux is that it's an editorial publication so they're not targeting specific keywords, but a wide swath of keywords. Would it be best to just dive in and figure out some of the less competitive keywords for some of the articles that they could tailor some content to rank better for, then just move onto more and more? What are some ways to approach this if they just want to raise their general traffic and relevancy to the next level?
Search Behavior | | jpea0 -
We were ranked no8, and now we are no2 but...
We were ranked no8, and in one week we jumped to no2 on Google, but there is no change in nuber of our visitors. What is going on? Is it personalization of SERP? What can we do? Tnx
Search Behavior | | ProFishingStore0 -
Number of searches for specific keywords
Hi everyone, I am new to SEOmoz and SEO but learning fast. Is there a way within SEOmoz to find out how many people are searching for specific keywords? It is a question I ask myself, "how many people are using the keywords I think I would use to find my products or services"? I've seen other SEO professionals produce reports showing how many searches happen for certain keywords. Thanks James
Search Behavior | | avecsys0 -
How is this Dr. Getting a Ranking on a National Site in a Local Listing?
Please follow the link for a visual. Any help would be appreciated. The query I used was "phoenix plastic surgeons". I have never seen a large national site like PlasticSurgery.org Rank in local for a specific Dr. Thoughts? Thanks! 7O1oK
Search Behavior | | Red_Spot_Interactive0 -
"Near" perfect Keyword domain matches - Which would you choose?
Hi, I was wondering on your thoughts, or if any tests had been done on the best format of "near" perfect keyword domain matches. Suppose I am not really interested in branding, and I am principally after the bonus given to exact keyword matching, but all the exact match high level extensions have gone - whats the next best solution? Suppose I am after the term "car hire", and on my website I want to target many different location keywords such as - "Car Hire London" My main extensions are gone, but I have the options to go for:: Additional Word at the FRONT:
Search Behavior | | James77
Number - eg 4:
4carhire.co.uk -> gives me -> 4carhire.co.uk/london/
Geo association - eg uk:
ukcarhire.co.uk -> gives me -> ukcarhire.co.uk/london/
Info term - eg compare:
comparecarhire.co.uk -> gives me -> comparecarhire.co.uk/london/ Additional Word at the END: Number - eg 4:
carhire4.co.uk -> gives me -> carhire4.co.uk/london/
Geo association - eg uk:
carhireuk.co.uk -> gives me -> carhireuk.co.uk/london/
Info term - eg compare:
carhirecompare.co.uk -> gives me -> carhirecompare.co.uk/london/ Which of the domains would be best to benifit when a term like "Car Hire London" is typed in ?? If you were to choose a domain which would you go for and why?0 -
Ranking multiple domains in the SERPS for same keywords?
Curious if anyone has had success ranking multiple sites with same whois and server info? We have a client who has purchased multiple businesses over the years in the same industry. Each site has a solid amount of link popularity already and good respected Brand. But I'm wondering with the whois info being the same and the same servers, if ranking for multiple domains will be worth attempting.
Search Behavior | | iAnalyst.com0