Keyword Specific Domain | Outranking trend
-
Hey everyone, i looked for a similar question but didnt found anything.
Ive been having a lot trouble competing with other websites that use the "exact-keyword" domain (www.keyword.com), then they just stuff some mediocre content and rank 1-3 in Google SERP for that keyword
I wasnt worried before because i thought they were going to be penalized or decreased in ranking. But they bought several keyword domains and outrank everyone in almost every word.
Their conversion rate cant be that good because of the mediocre content, but still i dont like the fact that they rank better just because of the keyword.
Any comment on this? , what would you do?
Regards
-
Just the usual.
Good content.
Good promotion.
-
I have done some link building through the years, and achieved a domain authority of 35, and page domain of 40, in those pages. I am aware there is still a lot work to do, but i personally think my page has much more value in content, good link building, and good optimized content.
Anyway, i will pursue a more aggresive link building campaign along with my content creation campaign in order to pass these tactics.
Any recommendations on Link Building campaign?
-
I hope it will.
Ive seen my rankings, and traffic increase highly with my new content creation campaign. However, i still need to outrank several pages on some keywords.
Thanks for the reply and answer!
Regards,
-
How is your own site doing wrt inbound links from external sources Jesus? Do you have many? Are they coming from quality domains? Related domains?
I share your frustration and see this type of thing all the time. It seems you have to go above and beyond in order to neutralize the advantage keyword incorporating domains have.
I would do as Dan has suggested and go after some very high authority links within your industry. That's the fastest way to level the playing field in my opinion.
-
11-10 is fairly low for page authority or domain authority.
what do their external links look like? are you sure you are showing ALL external links (any links to anything on the domain abc.com) and not just ones to a specific page (abc.com/specificpage.html).
if they are just linking to their domains from skeleton pages, to other skeleton paged domains, google will see that (which may explain the low authority). they should not be out-ranking you purely on the basis of links from their own domains, internal linking, and domain name matching.
if the authority scores are actually that low ("11-10" as you say), link building, building great content on your pages, and page optimization should help you pass them.
-
I agree totally.
The thing is i already researched everyone one of their pages and domains. And in each domain they have at most 11 links, and they are internal. Their domain and page authory is well beyond 11-10 and still they outrank me and other serious websites.
I am pretty sure they are the same company buying many keyword specific domains. Are mix of .net, .com and .org domains.
I guess there is nothing to do excepto to wait them out and see if Google decreases their ranking with time.
-
hi
we've seen similar in our field, and yeah, it is pretty annoying. you are right in saying that the keyword match domain has less value than it used to.have you taken the time to review their metrics in opensiteexplorer? (http://www.opensiteexplorer.org/). this may help you understand their backlink and trust metrics a bit more to understand if their site is ranking better beyond things like exact match domains. additionally, it will give you an idea for what "pocket" of links they've put their site in at which point you can go after those as well.
above all: build. great. content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword rankings sudden drop
Hello, I own an online headshop, and as of last week my keyword rankings dropped significantly on some competitive keywords I was ranking for. I noticed the same thing happened to me last month, and then a few weeks later these keywords were ranking again. In fact, they were ranking even higher than before. I also noticed that 2 of my biggest competitors who receive 500k+ clicks a month had a significant drop in their keyword rankings as well. Does anybody know why this happens and how to correct the issue? Thanks
White Hat / Black Hat SEO | | Kobeghods930 -
Keyword Stuffing
I am working with a client which has amazing results on Google but his site hits every "no no" to any of the google algros. The site has duplicate content, keyword stuffing, poor content and poor UX. However the site ranks p1 on any of the keyword searches. The site has about 2000 pages all duplicated maybe 1 our 2 words changed. I am a little apprehensive to get him to remove the duplicate contents and remove the keywords stuffing if it means he drops traffic and loses page rank. I have also noticed competition to me rank higher on keywords when they've got a list of keyword and locations i.e web design windsor, web design manchester etc... etc... however they don't seem to get penalised. Is there any accurate tools to check keyword stuffing? and has anyone else experienced this and has any recommendations to tackle this?
White Hat / Black Hat SEO | | Cocoonfxmedia0 -
Whats up with google scrapping keywords metrics
I've done a bit of reading on google now "scrapping" the keywords metrics from the analytics. I am trying to understand why the hell they would do that? To force people to run multiple adwords campaign to setup different keywords scenario? It just doesn't make sense to me...If i am a blogger or i run an ecommerce site...and i get a lot of visit regarding a particular post through a keyword they clicked on organically. Why would Google wanna hide this from people? It's great Data for us to carry on writing relevant content that appeals to people and therefore serves the need of those same people? There is the idea of doing White Hat SEO and focus on getting strong links and great content etc... How do we know we have great content if we are not seeing what is appealing to people in terms of keywords and how they found us organically... Is google trying to squash SEO as a profession? What do you guys think?
White Hat / Black Hat SEO | | theseolab0 -
Are Links from blogs with person using keyword anchor text a Penguin 2.0 issue?
Hello, I am continuing a complete clean up of a clients link profile and would like to know if Penguin is against links from blogs with the user including keywords as anchor text? So far I have been attempting to get them removed before I go for a disavow. An example would be the work clothing comment at the bottom of: http://www.fashionstyleyou.co.uk/beat-the-caffeine-rush.html/comment-page-1 I am also questioning if we should keep any link directories, so far I have been ruthless, but worry I will be losing a hell of a lot of links. For example I have kept the following: http://www.business-directory-uk.co.uk//clothing.htm Your comments are welcomed!
White Hat / Black Hat SEO | | MarzVentures0 -
Should i buy this domain because it has a keyword that im trying to rank for?
Im trying to rank for a keyword and i saw that this domain is available the top listing under this search team is a domain authority 14 and according to seo site explorer has 1 page linking to it and its a no follow link. Would it make since to buy this domain optimize it and forward it back to my main site or is this bad to do.
White Hat / Black Hat SEO | | gslc0 -
Purchasing an EXPIRING domain with quality related links
I'm about to purchase a domain that has highly trusted links pointed to it. I would like to 301 redirect that domain to point to a brand new domain in the same niche. Some of the links that the expiring domain would take me a long time to obtain so I am thinking to use this method to my advantage. I know that this is not really a legitimate way to go to build backlinks, but surely this is going to give me good serp improvement which is my main concern at the moment. I am going to test this method to see if it benefits me in anyway but I would like some opinions to this please.
White Hat / Black Hat SEO | | umtmedia0 -
How does someone rank page one on google for one domain for over 150 keywords?
A local seo is exclaiming his fantastic track record for a pool company(amonst others) in our local market. Over 150 keywords on page one of google. I checked out a few things using some moz tools and didn't find anything that would suggest that this has come from white hat strategies, tactics or links etc. Interested in how he is doing this and if it is white hat? Thanks, C
White Hat / Black Hat SEO | | charlesgrimm0 -
Google Bombing For A Specific URL
The term "Beruk" which means "Ape or Monkey" in english brings up this page of wikipedia amongst the first page result: URL: http://en.wikipedia.org/wiki/Khairy_Jamaluddin The page does not contain the word "Beruk". External links to the page do not contact the anchor-text "Beruk" Given the above scenario, how is the page still ranking on first page for this keyword?
White Hat / Black Hat SEO | | rajeevbala0