Question about ranking for long tail keywords
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So I am looking at some long tail keywords for my web design company, for example:
"website development and design company"
The top results are websites that are not optimized for that specific keyword but about "web design & development" in general. The top ranking sites also have quite high PA with lots of links.
If I were to create a page specifically about that term would it be fairly easy to rank for since the top ranking pages are not optimized for that keyword?
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not necessarily, overall good rank factors would mean that semantically you end up in the same place - you maybe the best at your term but they are best at relating to that term (if that makes sense)
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