Changing Wordpress theme page

[johnmoon6]

I hear that when moving your posts from one website to another, if it is done incorrectly it can hurt your ranking on search engines.

With this mind. Does changing from on theme to another affect a websites ranking?

[evolvingSEO]

Hi There

If you wouldn't mind, could we define "moving" a little more specifically? Which of these are true for what you need to do?

• You're moving to a different host - Y/N
• Your domain name is changing - Y/N
• You are changing your URLs on purpose - Y/N
• You're changing to a new theme - Y/N

Hope you don't mind the little Y/N game If you can answer those, then I can help guide you as far as how to do it safely

Thanks!

-Dan

[johnmoon6]

Moving to a different URL. Thanks alot!

[johnmoon6]

What guide do you use to help move websites in the correct way?

[QuarterPie]

Yes switching theme means switching the HTML that the crawlers see on the page but "affect" does not necessarily mean negative effect. I believe all the good designers these days do semantic HTML which is crawled better and gets better results in terms of SEO.

So in answer to your question, everything else (content and URLs) remaining the same, the switch in theme can affect and also improve your rankings if done right.