Analytics: Goal Tracking
-
I am trying to track goals in Google Analytics for a website that has the same goal URL for main website and various sub-domains. The main domain for example is: mymaindomain.com and the sub-domain are my1st.subdomain.com, my2nd.subdomain.com, etc. but the Goal URL is same for all the sub-domains and main domain, i.e. mymaindomains.com/pay/thanks.html. I have Google Analytics configured to track domains and all sub-domains and I’ve already setup the goal for each sub-domain and even created the funnel as well for each sub-domain. However, in goal tracking, it always shows “0”.
I am also looking forward to get some help to set up an advanced filter so I can see traffic to my sub-domains in Analytics.
Thanks!
-
All I did was enter the full url string of my conversion page as a goal in GA and it seems to be working fine. Worth a test?
-
I'm having the same conundrum. Advice would be helpful!
Asking my SEO + Marketing firm... will report back with an answer.
-
Hi,
+1 this.
Here is the problem in a nutshell as it has not yet been answered:
For those of you with only one domain, it is easy to setup a goal and conversion funnel in GA for a Page URL goal. You simply type in your goal URL, starting with: / ... For example: /thankyou.html
But the problem then occurs when you have mydomain.com AND sub.mydomain.com.
You see, the goals don't work anymore because GA instructs you NOT to put the full URL.
Do you see the problem this creates? In other words, how do you track goals while also having domain and subdomain tracking?
I am having this problem. I have already read ALL the documentation on subdomain tracking - my reports are working just fine.
I have searched heavily in Google for this answer and have found nothing. Nevertheless, my goals still show 0 and I am 100% positive that I have had conversions.
Any advice?
-
OK I'll try that, cheers!
-
I don't think so, cross tracking is sometimes very hard... I'm not sure, but using searchtype "regular expression" and goal "shop.gardio.* "?? Will that work for you?
When you just want to know the % of visitors which went to shop.domain.com maybe Enhanced Link Attribution is also interesting: http://support.google.com/analytics/answer/2558867?hl=en&ref_topic=2558810
-
Thanks, yes I had been thru that guide already. Maybe it is just me being slow... But I still don't get how I write the goal URL. For example, our main site is at www.gardio.se and our shop at shop.gardio.se, and I want to set as a goal to measure the % of visitors that go into the shop. Normally I would put the goal URL to be just "/", but now that I have multiple subdomains, how do i write the goal URL?
-
Hi Sven,
This article will help you implementing cross (sub)domain tracking: https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingSite
When you implement this well, you can use one goal url.
-
Olaf that article was really helpful! BUT does not explain how to write the URI for settings goals to measure goal conversion. Any idea?
-
-
Hi,
Could you share a screenshot on how you set up the goals at this moment? This would give us some insights to see where the problem could be. I've got a feeling but it makes no sense to sent you in the woods looking for something if it could be not there. So a screenshot of your goal setup/ funnel would be appreciated.
Thanks!
-
Maybe this article will help you: http://www.ericmobley.net/guide-to-tracking-multiple-subdomains-in-google-analytics/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's the best call tracking system to use for PPC & subsequent landing pages?
Client has about 30 locations. Not planning to get too fancy (i.e. like putting JS on the page so that a dynamically generated phone is displayed to track keywords). At this point, just we only want to see if PPC is providing telephone conversions. I've used Mongoose Metrics before and it seemed good. However, I don't want to go with something simply because it's what I already know. Would love to know some of your favourites and if there are better options. Also - client is in Canada. Not sure if that makes a difference.
Paid Search Marketing | | woodsy10100 -
Impressions - AdWords vs Analytics
Given AdWords is a paid service, you'd hope the figures are accurate. For an example (exact match) keyword last month, AdWords says there were 14,253 impressions on Google search (i.e. not search partners or display network). However, going over to Analytics, for the same month it suggests 4,500 impressions for the same keyword. Google AdWords says the following about impressions: "An impression is counted each time your ad is served on Google's ad networks, such as on Google.com or other publisher websites and apps." "...How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network." Google Analytics explains impressions as: "The number of times any URL from your site appeared in search results viewed by a user, not including paid AdWords search impressions." Can anyone help clarify what is an accurate way of attaining monthly search figures, i.e. what is my overall potential Google customer base? I've also tried the Keyword Planner - which averages monthly searches - and it gives me 18,100 impressions for the same keyword (almost the two above figures added). Thanks! Rob
Paid Search Marketing | | englebert0 -
Best practice to separate paid from organic conversions in Google Analytics
I have a PPC campaign for a client with standalone landing pages with a form, not reachable from the website (although in the same domain). I've added the AdWords conversion code to the "thank you" page and I also added a Goal in
Paid Search Marketing | | DoMiSoL
Google Analytics whose counter is increased every time the thank you page is reached. This way I can track conversions with both AdWords and Analytics. Is that correct? Should I import back in AdWords the goals from Analytics, as suggested in the AdWords account? I have another landing page with a form in the website, where I send users coming from
organic search, so I set up a second goal in Analytics for the thank you page of this form. Is this the reason why I am supposed to import in AdWords the analytics' goals, so that I could see both kind of conversions in both accounts? But the most important question is: If I send both PPC/organic visitors to the same landing page is there still a way to separate PPC from Organic conversions? Thank you very much for your advice. DoMiSoL Rossini0 -
Google Analytics and WorldPay - Tracking Sales/Conversions
Hi there, I recently remember reading somewhere that tracking code could be used to monitor sales/conversions of eCommerce payments that went through WorldPay. I've been looking around the web for news stories, forums, discussions, but all seem to be from 2007 - 2011; was just wondering if anyone knew any up-to-date info they could point me towards? Thanks
Paid Search Marketing | | bricktech0 -
How to view the sources of visitors who bounced off in Google Analytics?
Hi there, we have a website with a more than 60% bounce rate. I'm trying to find out where these visitors (the ones that are bouncing off) are coming from, to what percentage are they coming from the PPC campaign, from organic search results or referrals. I suspect that the keywords from the PPC campaign are not relevant to the website content (and hence visitors are bouncing off). Does anyone know how to check this in Google Analytics? Thanks in advance!
Paid Search Marketing | | Gabriele_Layoutweb0 -
Linking Adwords to Analytics for Multiple Clients
what is the best practice for this? Right now everything is under many different passwords and logins, yet conforming them all to one comes with a bunch of loopholes and bumps along the way. Does anyone know how to get a few clients under the same username and password (linking the AdWords and Analytics for each of them)?
Paid Search Marketing | | imageworks-2612900 -
Adwords and Analytics figures not matching up
We are currently running a A/B test on a landing page using only adwords to split the traffic. Looking at the figures in adwords has given us a higher number of conversions than the analytics is giving us in transactions. The conversion rate is also different. The only visitors this page is getting is from Adwords. Can someone please help us understand why this is? Cheers Al
Paid Search Marketing | | -Al-0 -
Adwords Product Listing Ads & Google Analytics mis-reporting
I hope you're sitting comfortably, this could be a long one and loaded with questions! Cut to the chase: Why is traffic from google product ads showing as 'organic' traffic in GA? Here's the scenario: Google Shopping I have thousands of products in a feed to google shopping (froogle, google base, google merchant, whatever you like to call it, I'll settle for google shopping for the purpose of this question). The URLs of this feed is tagged with GA tracking data (notably utm_source=GoogleBase&utm_medium=Product-Search), I have also tagged this with internal tracking which comes through in the back-end to assign orders to that specific source. In this case 'GOOGLEBASE'. Adwords Product Listing Ads As you know, a new (ish) feature of adwords pulls in your products from google shopping so that you get a richer ad (image, title, price) and displays this in the 'advert section' of the SERP. Once setting up a few of these, I noticed I was getting a fair amount of traffic for these new ads, taking one example, which resided in a relatively specific ad group (advertising Aviation Snips). Naturally, I wanted to find out which keywords were driving that traffic in order to improve the ads, or kill them if they weren't working. What was interesting is that I can't find anything about that traffic anywhere in adwords or google analytics. 254 clicks to 'aviation snips' must show up somewhere in analytics, if not the keywords, then what about the product? Analytics is showing nothing like that quantity of visits to those product landing pages where you'd expect. It's like ghost traffic. Google Analytics Since experimenting with product listing ads the organic traffic in GA has suddenly shot up, looking at the new keywords they are all queries which when I test them show up product listing ads in the SERP so it's obviously the paid listing ads driving this traffic. Why is google reporting these as organic, rather than paid? I also noticed a keyword appear as * in the PAID segment of analytics. I thought this was my missing aviation snips traffic, but digging into the landing pages for the * keyword, they are many different ones. There's a connection between the * and product listing ads, but what is it? Is the traffic being doubly reported? Back End Meanwhile we've seen an increase for orders tagged in the back-end of GOOGLEBASE which makes sense - google are pulling in my google shopping feed into the paid part of the SERPs and these are generating sales. Here are some of my initial thoughts / theories: 1. When google pulls in google shopping results into the organic part of the SERP, these get reported as ORGANIC in google analytics, even if you've tagged them otherwise. It seems they strip the tags out. This makes it very difficult to know if your google shopping feed is working well, or if you are doing well on standard organic traffic. 2. Google isn't separating out traffic as PAID with their new product listing ads, completely skewing the reports. It makes it look like you've gained great natural organic listings when if fact you are paying. 3. With relation to the missing Aviation Snips data - maybe google is showing a huge variety of products for that adgroup (even though it's specific) and therefore I can't see the traffic to the specific products that you'd expect. This I'm most confused about and wondered if I've missed a trick in setting the product listing ads up? I've attached a couple of screenshots which I hope will help clarify some of this. I can see product listing ads being great if you could get proper data to analyse and improve them. So here are my questions again if anyone can help? How do I see which keywords are driving the product listing ads? How do I see the landing pages for the product listings ads? What is the * keyword coming through in GA? How can you get GA to report product listing ads as paid rather than organic? Thank you so much. If I can gather enough data on this all and work it out I'll try to write up in a blog post to help others. 0rOMM.png GUAE0.png fWPL7.png
Paid Search Marketing | | ewanr0