Location targeting with no physical location
-
If you have no physical premises (i.e. operate online) but you only serve clients in a specific area, what is best practice for targeting a local area?
I know G. Places can be used if you have a premises, and that .co.uk / hosting server location make a difference, but beyond that... ?
Thanks!
-
Branagan's suggestion is a good one. You might also want to consider blogging in a manner that highlights geographic terms associated with your target audience.
-
Muchos gracias
-
Apart from server location, your link profile carries a lot of weight. For example, if you are targeting users in Germany, you'd want to get links from German IP's and .de domains.
Besides that, the other important thing would be to establish your geographic target within GWT (domain geolocation). You can read more here: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=62399
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moving image directory location on redesign.
I'm getting ready to do a redesign for a client and one thing that annoys me about the directory structure of the website is that he has files buried deep in the directories. For example, the images are buried like four folders deep in some cases and I would like to move all of those images into an images folder directly below the root. All of those images, however, have already been indexed by google and show up in google images. If I start moving those images around, could it hurt his rankings?
Technical SEO | | ScottMcPherson0 -
Should I make a new URL just so it can include a target keyword, then 301 redirect the old URL?
This is for an ecommerce site, and the company I'm working with has started selling a new line of products they want to promote.Should I make a new URL just so it can include a target keyword, then 301 redirect the old URL? One of my concerns is losing a little bit of link value from redirecting. Thank you for reading!
Technical SEO | | DA20130 -
Google local / Rich snippets in multiple locations
Hi All, Something i'm trying to understand about Google local but cant find precise info about what we are thinking of doing. We are located in City A, but also provide our services in almost every city in our country. We broker the service to branches that don't have their own local websites and want to take advantage of being listed in each city by marking up the address of each branch on each of our specific branch pages. All our pages are currently marked up using the physical company address. Would their be any issues marking up separate branch pages to the corresponding branch address, and then taking advantage of Local results in many areas around the country? In other words, Is it possible for a single website to mark up separate pages for different locations and take advantage of local results for each? Thanks in Advance Greg
Technical SEO | | AndreVanKets0 -
Geo.placename and geo.region different from physical location
Hello - I am considering adding geotags to landing pages for services offered. The problem I have is that the physical location of the business, registered on Google places, is different from where these services are performed. The company is a lawn care provider that services several small cities and is based out of our residence. I plan on creating landing pages for each of these cities so I am hoping to use these tags to indicate to the world that this location is my desired audience. Example, the business is in a town called New Market, MN population small so that is my location on Google places. 99.9% of the business we do is done in neighboring cities of Northfield, Lakeville and Eagan. Is is it an acceptable practice to put geotags on landing pages for those cities or would this be considered dirty pool? On the eagan-lawn-care page place a geotag for Eagan and a different one on the Lakeville page? Gracias! Derrick
Technical SEO | | dwallner0 -
Keyword Targeting with Dynamic Pages
We have a large e-commerce website made with .net. so all of our category and item pages are made dynamic. Most things like title, some of the words and a few other things are done with scripts. I want to be able to target certain words and have more customized words on certain pages. Has anyone dealt with this? I know .net is pretty common so I can't be a unique case.
Technical SEO | | EcommerceSite0 -
How to create unique content for businesses with multiple locations?
I have a client that owns one franchise location of a franchise company with multiple locations. They have one large site with each location owning it's own page on the site, which I feel is the best route. The problem is that each location page has basically duplicate content on each page resulting in like 80 pages of duplicate content. I'm looking for advice on how to create unique content for each location page? What types of information can we write about to make each page unique, because you can only twist sentences and content around so much before it just all sounds cookie cutter and therefore offering little value.
Technical SEO | | RonMedlin0 -
Domain targeting advice needed please
I would be interested in hearing the views of other seomozers on this issue please. I have a web server hosted in The Netherlands which I currently host my sites on, it is super fast (16core 24gb ram) and in 8 months has had 4 mins of downtime! On this server I wish to build a couple of ecommerce stores. However this is where my issue lays The first store I launch will be targeted at the UK market, however the domain I wish to use for it is a .com domain which has a moz ranting of about 36 (better than most of my competitors, worse than a few so it's a good headstart). The problem I would then have is a .com domain hosted on a Dutch server targeting UK people. Even if I was to set the webmaster tools location to UK it would not be ideal. Also, when it comes to launching the US site I would then be looking at using a .us domain which is far from ideal The other option I have is to use the .co.uk domain for the UK site but this is new and lack any decent moz score. Given this I am now pondering the following set up....using the .com domain on the Dutch server but putting the UK store in domain.com/UK and the future usa store in domain.com/usa. Would this be the best work around? I could then set the location of folders in the webmaster tools? Also, I plan on using geo redirecting on the domain so if a uk page happens to rank in the USA listings the user gets automatically redirected to the nearest matching product available in their country in the /us/ folder. Would this be easiest to work with on just one domain as it wouldn't technically be redirecting people to another site as per using two domains. Any thoughts would be good. Not even sure I have managed to explain it very clearly hehe
Technical SEO | | Grumpy_Carl0 -
KW Targeted Domain Format For Local Biz
My brother owns a laundromat...Im putting together his site.....I am targetinga small geographic area obviously.... Which domain is more seo friendly for the kw north brunswick nj laundromat? northbrunswicknjlaundromat.com north-brunswick-nj-laundromat.com northbrunswick-nj-laundromat.com northbrunswicknj-laundromat.com I doubt there is a huge difference between any of them and my first instict was to go with "northbrunswicknjlaundromat" but it seems it may be too wordy to not use hyphens. Do search engines care? Thanks in advance for any and all help Nolan
Technical SEO | | NInc810
