What do I do about multiple listings for doctors on InfoUSA?
-
I'm doing local SEO for a chiropractic clinic that has four chiropractors.
On InfoUSA and therefor on CitySearch, Insiderpages, Healthgrades, etc, there are individual listings for each chiropractor with the clinic's name, address and phone number. Google places pulls reviews from those other sites and I don't think they will make the connection on the listings.
The tricky thing is that health-care review sites such as healthgrades.com have reviews for doctors and not for clinics necessarily.
What's the best way to organize this? Should I get all of these listings consolidated into one listing for the clinic in general that has the same info as the Google Places listing? Should I get the individual chiropractor listings deleted?
-
Hi Jason,
I'm following up on older questions that are still marked unanswered. Did you figure out what to do here (and if so, what did you do) or are you still looking for some advice?
-
Thanks for your help.
By consolidate the listings do you mean delete the individual doctor listings or let Google do its consolidation that it seems to be trying to figure out?
As i mentioned in my original question, health care review sites such as healthgrades.com do reviews on a per-doctor basis and there is no ability to leave reviews on clinics. As long as Google can figure out the doctor reviews are traced back to the clinic's main listing I think I should just leave everything as-is.
-
Yes. It looks like it might be best to consolidate with one outstanding listing. If they are under the same business name and URL then I think you have no choice.
If you list the practitioners at or near the top of the description then you will help the listing when people search for the individuals.
-
I just noticed this right now:
Google seems to have figured out that two of the doctors' Google Places pages are related to the main Places page because they share the same reviews. The two other doctors for some reason have no reviews and don't seem to be connected. It seems Google is seeing them as related listings (they all have the same business name and URL connected to the listing).
For that reason, I'm not sure if putting different info in all listing would be a good idea.
-
I would get the clinic its own listing and then one for each of the chiropractors because some users may look specifically for a particular chiropractor. Having a listing for both the chiropractor and the clinic they work in probably contributes to the overall "local authority" of the clinic and the chiropractors.
I would also make sure that the content used to describe each is distinctly different.
One catch though... do they all use the same phone number? That could be a problem with verification.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Product Listings - is it worth indexing the whole product catalogue?
I'm working on a site that has around 500 product listings. This is for a rental company without any sort of ecommerce platform, so, there's no prices, no adding a product to a cart, etc. Also, there are no different sizing / color options for each product, so each product is the canonical version. After some restructuring, we're starting to see a lot of 404s and just some general mess. I have a couple of thoughts. My first is to just noindex each product. We hardly get any direct traffic to an individual product page, and if they land anywhere related to products, it's usually a category page. If I noindex the products, I don't have to worry about the 404s. My second is to implement the rel=canonical tag on each product to correspond to its primary category. While this is sort of liberal use of the canonical tag, I'm thinking that it could help drive more organic traffic to the category pages. Does anyone have any insight or thoughts on this? Thank you very much!
Technical SEO | | Savage-Solutions0 -
Google displays multiple titles for same article. What does this mean?
I've linked to some screenshots so that it what I'm talking about makes more sense. Sometimes, when I perform a search, I see an article with the correct article title listed as the page title in the SERPs. Other times, I see the wrong page title – it's a generic somethin' or other done by my client's web design company with a bunch of keywords thrown in. The latter (not the correct article title) also appears at the top of the browser tab for every article on my client's site. I know this is bad, but what can be done about it? This would never happen if my client used Wordpress or some easily modifiable CMS, but they're using a proprietary one maintained by the group that designed the website. open?id=0BxB_dYL1ylGgVVF1dHlwdXp2dFU open?id=0BxB_dYL1ylGgdWJjdlJoRlRIR00
Technical SEO | | Greenery0 -
Switchboard Tags - Multiple desktop pages pointing to one mobile page
I have recently started to implement switchboard tags to connect our mobile and desktop pages, and to ensure that our mobile pages show up in rankings for mobile users. Because our desktop site is much deeper in content than our mobile site, there are a number of desktop pages we would like to have point to one mobile page. However, with the switchboard tags, this poses a problem because it requires multiple rel=canonical tags to be placed on the one mobile page. I'm assuming this will either confuse the search engines, or they will choose to ignore the rel=canonical tag altogether. Any ideas on how to approach this situation other than creating an equivalent mobile version of every desktop page or implementing a user agent detection redirect?
Technical SEO | | JBlank0 -
Product listing adverts affect on organic
After reading there will be a drop down arrow on product listing adverts, which will push organic results down to display 16 products: http://searchengineland.com/google-testing-pla-expansion-to-show-16-product-listing-ads-166942?utm_source=twbutton&utm_medium=twitter&utm_campaign=tweet I wondered how badly this is going to affect anyone in organic e-commerce? is this going to be rolled out for every term and have a drop down arrow for each one? Is organic going to die with e-commerce now? Thoughts much appreciated.
Technical SEO | | pauledwards0 -
My pages are not listed in search results
My URL is: puremobile.comI have two websites: puremobile.ca and puremobile.com : both same products, but different discription , but same title of productwhen i exact search a product for example :** "HTC 70H0029701M Smartphone Case Large"** , puremobile.ca shows up , but not puremobile.com I have no issues with indexing, webmaster tools is indexing normallywhen i search for: puremobile.com "HTC 70H0029701M Smartphone Case Large" , i get the puremobile.com product page.but when i search ANY product (no matter how unique its title or description is : google doesnt display puremobile.commy PR ( as i far as i can see was PR 5 last year, and today when i checked it was PR 0) .. I havent been doing any fishy Link building, some basic blogger outreach ( non paid), and social bookmarking. and my blog is very active and I have original content on my pages.what is causing this? and how can i resolve this issue.any help is greatly appreciated
Technical SEO | | puremobile0 -
Multiple Domains pointing to one IP
Hi we have some issues with Multiple domains pointing to one IP. is this considered duplicate content by Google? If so, what is the best thing can we do to avoid this? thanks
Technical SEO | | solution.advisor0 -
Google local listings
im working with gutter installation company, and we're ranking for all the top keywords in google. the only thing that we're not ranking for is for the map results, for the keyword "gutter ma" since we're located in Springfield ma, i thing Google considers certain areas from Boston, because its more center of Massachusetts, What can i do to improve my rankings in maps for this keyword, because i know it wont work with PO box since i need to confirm an address? Thanks
Technical SEO | | vladraush990 -
Can you have multiple rich snippets show up for the same page
Is it possible to have multiple rich snippets show up in the SERPs for the same page?For example, could a product page have both the aggregate review rich snippet and also the author thumbnail?
Technical SEO | | ProjectLabs0