Branded Anchor Text, Exact vs. Non-exact Match Domain
-
Hello,
For NLPCA.com,
when you search for "NLP California" in Google,the letters "nlp" are bolded in the SERP URL and so is "ca". See here. This is because "ca" is an abbreviation for "California"
Thus, this is not an exact match domain but it is close.
What should our branded anchor text be? I want to change the anchor text profile to 98% branded anchor text.
The 3 names our company goes by are
NLP California
NLP Institute of California
NLP and Coaching Institute
Let me know if we should not use one or more of these names for branded anchor text.
-
Yes, it makes sense to have issue in exact match case with your CA state but I am not sure over this 100% either.
The anchor text you should use here is to mix up your target relevant keywords associated with your brand or company names which help a lot in order to gain natural effect and rank in Google.
-
Vary the anchor text that you use, this includes the 3 names you mentioned and the URL of the website as well. Just keep in mind that Google wants your backlink profile to be "natural" so if the company is called NLCPA then use that as an anchor text as well.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Subdomain and Domain Linking Strategy
Here is my question for SEO. We are a mug printing company and we have a website specifically for bulk orders hosted at our main link (example.com). For the purposes of this example we will assume that we only print mugs for bands. Eg. orders for 100 mugs at a time for a band. We have had a need to create stores for bands so that they can then pass a link to their fans to purchase mugs. Our main website deals specifically with bulk orders only with customer provided logos, so extending this workflow to our main domain takes quite a bit of development time. Because of this, we purchased a service that allows us to create stores under the new domain stores.example.com. The root domain is the same as our main domain but there is “stores” in front of the domain. A band’s website that we would create would then look something like : stores.example.com/band1_merchandise These links are going to be spread by the band all over the web, and it is in my hope to be able to take advantage of this. Ideally stores.example.com/band1_merchandise being spread around will also give us a boost to www.example.com My question is how can we benefit the most from bands sharing the subdomain link such that our main website will be able to see an SEO benefit.
White Hat / Black Hat SEO | | masonwong0 -
Duplication Effects on Page Rank and Domain Authority
Hi Does page rank and domain authority page rank drop due to duplication issues on a web domain or on a web page? Thanks.
White Hat / Black Hat SEO | | SEOguy10 -
Adding Extra Domains
There are domains available which match exactly to my main keywords which I am trying to rank for. For example my keyword is "Green apple" and there are domains like greenapple.com . Do you think from Google stand point of view it is ok if I buy domains like this and when visitors go to these domains, automatically direct them to my main website? Thanks
White Hat / Black Hat SEO | | Armin6661 -
Removing/ Redirecting bad URL's from main domain
Our users create content for which we host on a seperate URL for a web version. Originally this was hosted on our main domain. This was causing problems because Google was seeing all these different types of content on our main domain. The page content was all over the place and (we think) may have harmed our main domain reputation. About a month ago, we added a robots.txt to block those URL's in that particular folder, so that Google doesn't crawl those pages and ignores it in the SERP. We now went a step further and are now redirecting (301 redirect) all those user created URL's to a totally brand new domain (not affiliated with our brand or main domain). This should have been done from the beginning, but it wasn't. Any suggestions on how can we remove all those original URL's and make Google see them as not affiliated with main domain?? or should we just give it the good ol' time recipe for it to fix itself??
White Hat / Black Hat SEO | | redcappi0 -
A Branded Local Search Strategy utilizing Microsites?
Howdy Moz, Over and over we hear of folks using microsites in addition to their main brand for targeting keyword specific niches. The main point of concern most folks have is either in duplicate content or being penalized by Google, which is also our concern. However, in one of our niches we notice a lot of competitors have set up secondary websites to rank in addition to the main website (basically take up more room on the SERPS). They are currently utilizing different domains, on different IPs, on different servers, etc. We verified because we called and they all rang to the same competitors. So our thought was why not take the fight to them (so to speak) but with a branding and content strategy. The company has many good content pieces that we can utilize, like company mottos, missions statements, special projects, community outreach that can be turned into microsites with unique content. Our strategy idea is the take a company called "ACME Plumbing" and brand for specific keywords with locations like sacramentoplumberwarranty.com where the site's content revolves around plumber warranty info, measures of a good warranty, plumbing warranty news (newsworthy issues), blogs, RCS - you get the idea...and send both referral traffic and link to the main site. The ideal is to then repeat the process with another company aspect like napaplumbingprojects.com where the content of the site is focused on cool projects, images, RCS, etc. Again, referring traffic and link juice to the main site. We realize that this adds the amount of RCS that needs to be done, but that's exactly why we're here. Also, any thoughts of intentionally tying in the brand to the location so you get urls like acmeplumbingsacarmento.com?
White Hat / Black Hat SEO | | AaronHenry1 -
Schema.org tricking and duplicate content across domains
I've found the following abuse, and Im curious what could I do about it. Basically the scheme is: own some content only once (pictures, description, reviews etc) use different domain names (no problem if you use the same IP or IP-C address) have a different layout (this is basically the key) use schema.org tricking, meaning show (the very same) reviews on different scale, show a little bit less reviews on one site than on an another Quick example: http://bit.ly/18rKd2Q
White Hat / Black Hat SEO | | Sved
#2: budapesthotelstart.com/budapest-hotels/hotel-erkel/szalloda-attekintes.hu.html (217.113.62.21), 328 reviews, 8.6 / 10
#6: szallasvadasz.hu/hotel-erkel/ (217.113.62.201), 323 reviews, 4.29 / 5
#7: xn--szlls-gyula-l7ac.hu/szallodak/erkel-hotel/ (217.113.62.201), no reviews shown It turns out that this tactic even without the 4th step can be quite beneficial to rank with several domains. Here is a little investigation I've done (not really extensive, took around 1 and a half hour, but quite shocking nonetheless):
https://docs.google.com/spreadsheet/ccc?key=0Aqbt1cVFlhXbdENGenFsME5vSldldTl3WWh4cVVHQXc#gid=0 Kaspar Szymanski from Google Webspam team said that they have looked into it, and will do something, but honestly I don't know whether I could believe it or not. What do you suggest? should I leave it, and try to copy this tactic to rank with the very same content multiple times? should I deliberately cheat with markups? should I play nice and hope that these guys sooner or later will be dealt with? (honestly can't see this one working out) should I write a case study for this, so maybe if the tactics get bigger attention, then google will deal with it? Does anybody could push this towards Matt Cutts, or anybody else who is responsible for these things?0 -
competitor sites link to a considerable amount of irrelevant sites/nonsense sites that seem to score high with regard to domain authority
According to my recent SEOmoz links analysis, my competitor sites link to a considerable amount of irrelevant sites/nonsense sites that seem to score high with regard to domain authority... e.g. wedding site linking to a transportation attorney's website. Aother competitor site has an overall of 2 million links, most of which are seemingly questionable index sites or forums to which registration is unattainable. I recently created a 301 redirect, and my external links have yet to be updated to my new domain name in SEOmoz. Yet, by comparing my previous domain authority rank with those of the said competitor sites, the “delta” is relatively marginal. The SEOmoz rank is 21 whereas the SEOmoz ranks of two competitor sites 30 and 33 respectively. The problem is, however, is to secure a good SERP for the most relevant terms with Google… My Google pagerank was “3” prior to the 301 redirect. I worked quite intensively so as to receive a pagerank only to discover that it had no affect at all on the SERP. Therefore, I took a calculated risk in changing to a domain name that translates from non-latin characters, as the site age is marginal, and my educated guess is that the PR should rebound within 4 weeks, however, I would like to know as to whether there is a way to transfer the pagerank to the new domain… Does anyone have any insight as to how to go about and handling this issue?
White Hat / Black Hat SEO | | eranariel0 -
One Blog Comment Now on Many Pages of The Same Domain
My question is I blog commented on this site http://blogirature.com/2012/07/01/half-of-200-signals-in-googles-ranking-algorithm-revealed/#comment-272 under the name "Peter Rota". For some reason the recent comments is a site wide link so, bascially my link from my website is pretty much on each page of their site now. I also noticed that the anchor text for each one of my links says "Peter Rota". This is my concern will google think its spammy if im on a lot of pages on a same site for one blog comment, and will I be penailzied for the exact same anchor text on each page? If this is the case what could I do in trying to get the links removed? thanks
White Hat / Black Hat SEO | | ilyaelbert0