Ecommerce site content upgrade timescale.
-
I have been upgrading my sites content and structure and I have been wondering how long I should wait for a traffic increase before I should think it has been a failure and try a new plan of attack?
-
Thanks
My site is not huge about 3000 pages. We did some architecture upgrades and a bit of a design change and since then Google has hammered us! I cant see any reason for its and have been trying to find the issue and it is just taking ages to bounce back. we are also doing a content upgrade site wide and its having a slight effect but I think it may just be to little over the whole site to have an effect. my site is www.centralsaddlery.co.uk i would love to here any ideas or issues architecture wise. Its a long way of on content and the product pages could be better but we are being held back by an outdated CMS(new CMS is under construction). it just seems like all efforts are failing. if its just time and content that is the issue I can just keep working but i am worried there is a bigger problem lurking in the site architecture.
-
Lately my new content has been taking much longer than normal to start delivering traffic. This was concerning me so I decided to monitor some new pages. A year ago my site would throw new pages into competitive positions overnight. This is a long-established site.
For a keyword difficulty ot 45% I launched a new page on January 2. Here is the time scale for it moving up the SERPs with no linkbuilding.
January 3 - 150
January 17 - 113
January 31 - 82
February 10 - 37
February 20 - 29
March 2 - 29
March 15 - 18
March 29 - 12
April 6 - 10
April 18 - 8
So, I believe that google has become much slower to rank new pages - except those for keywords where accelerating search traffic creates urgency.
-
How large is your site? Make sure that your new content is being indexed by searching for it in Google, then wait a few weeks once the content has been indexed to see if it has had an impact on rankings.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will having duplicate content on four websites cause a problem?
A client of ours has four websites for different shops they run in the surrounding area. Each website has original content as well as duplicate content. This is for things like product advice which needs to be the same Will having duplicate content on these four websites cause a problem? How can it be mitigated? We can't refer the visitor to another website to get the product information as this will break the user experience, and of course shopping cart sessions will not pass on.
Content Development | | Rebecca.Holloway0 -
Recommendations Content / Copywriter
We are based in the UK & have used alot of content / copywriters & so far have struggled to find someone we feel meets our needs? Can anyone recommend a content writing company or freelancer? Thanks
Content Development | | webguru20140 -
Is there a way to automate finding low quality content on your site?
Hi all, I have a site that was once #1 for many keywords. Fast forward a number of years and I am sinking lower and lower and it really started to sink low from September 2012 and appears to be due to an algo update. How should I go about finding my low quality pages? I am told that I might have pages bringing my entire site down. I deleted heaps of low quality pages but not seeing any improvements (might be a little impatient). Any tips for finding bad content?
Content Development | | BatmanGoonie0 -
Should a business blog be on a separate site or on the ecommerce site itself?
Hey there. I'm a new Pro member and this will be my first question on the Q&A. Thanks in advance for your responses. I'm the owner of an ecommerce site that sells custom candles. www.prometheancandle.com in case anyone wants to take a peak. I've become somewhat of an expert on all-things-candles over the past 4 years and I am thinking about starting a candle related blog. My question is this. Should I build this blog on the ecommerce site itself, say @ www.prometheancandle.com/blog.php, or should I devote a separate site to answering candle related question, history of candles, etc? At first, I was thinking that the blog should remain on the ecommerce site so readers would have easy access to the shop to be able to purchase products. But then it occurred to me that people who may be interested in reading up on candle history, candle making, meditation & candles, etc., may not want to go to an obviously ecommerce site to do that. I know Google values informational sites more than ecommerce sites (at least I think they do), so that encourages me to lean towards the separate site. Well, I may have just answered this question myself, but I'd definitely be interested to hear feedback and opinions. Thanks so much guys and I look forward to hearing from you.
Content Development | | Devynn0 -
How to free articles sites work when they offer duplictae articles
Hi, i am trying to work out how these free article sites work. They allow people to put on their articles on their sites but these articles are on loads of different sites which means they are all duplicate content. I am finding it hard how google puts up with this and how the sites still continue to rank high in google when all their site is duplicate content. Can anyone please explain this to me.
Content Development | | ClaireH-1848860 -
Metrics to measure the quality of content?
When trying to decide what is low quality content, page views & bounce rate are the main indicators I use for pages already on site. But, how do you measure the quality of content that you are trying to produce? Is it entirely subjective?
Content Development | | nicole.healthline0 -
Using testimonials to build quality content
I don't see a lot of talk on here about using testimonials to build good content. From what I have seen, the search engines love client testimonials. I haven't found a good service provider for this yet. I'm thinking something combined with Twitter or FB that also allows you to show the content on your site would be great. Can anyone recommend a service like this? I'm checking out a service called, "Quick Vouch" but I haven't tested it yet.
Content Development | | BradBorst0 -
Index pdf files but redirecto to site
Hi, One of our clients has tons of PDFs (manuals, etc.) and frequently gets good rankings for the direct PDF link. While we're happy about the PDFs attracting users' attention, we'd like to redirect them to the site where the original PDF link is published and avoid that people open the pdf directly. In short, we'd like to index the PDFs, but show to users the pdf link within a site - how should we proceed to do that? Thanks, GM
Content Development | | gmellak0