Competitor Analysis Comes Up Short
-
Hey guys,
The site i am working on is not necessarily in a totally niche market, however when I analyze the links that the competitors have for our target keywords all that I see is pr releases, article submissions and predominately directory listings. I am still learning SEO so bare with me, but I was going to start my campaign trying to guest blog and provide good content on well ranked sites. I was hoping my competitors link building campaigns would give me an insight as to where to go? I am now wondering if I am taking the right route. A little re-assurance would go a long way
-
Hey Jesse, Thanks its good to know. I was just a little un nerved by what my research showed, but I guess your right if i get things right now It should be future proof!
Thanks for putting my mind at ease
-
Thanks Egol, I thought so i just wanted to check. I too am writing a blog and adding info about my products which I think customers will be interested to read. Thanks so much for your advice.
-
...all that I see is pr releases, article submissions and predominately directory listings.
I see the same thing. I don't go after those types of links. I just use that as a sign that the competition is easy.
So I write lots of content for my products... how they are used, how to maintain them, ideas of things to try. These articles get my site out there for lots of keywords, they attract a few links and in this type of competition just a few genuine links are move valuable than a ton of PR, directories and syndicated articles.
-
you're in a good spot! I find myself in a similar position. Our competitors to this day participate in a ton of black hat seo tactics. For whatever stupid reason, Penguin hasn't hit them. YET. I believe with all of my heart that they will be affected in the near future, possibly the next big update, and all of my efforts will be rewarded.
I think you are in the same boat. Continue your proper SEO tactics, building content, social media, guest blogging on relevant sites, etc and I would be willing to bet you will be rewarded in the long run. The tricky thing about this industry is not gaining instant gratification in a world like the internet where instant gratification is the norm.
So good luck balancing that and I'm rootin' for ya!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How is it possible that our page outperforms our competitors by all factors yet we are #5 on google search and they are #1, #2 and #3?
I've just carried out "Compare Link Metrics" analysis where I have compared our company page for a specific keyword with our competitors and it appears that our page outperforms our competitors by all factors provided by MOZ.com, yet our page is displayed as #5 in google search results and our competitor is taking #1, #2 and #3 for the specific keyword: "gāzes baloni". Attached are screenshots. Any ideas why this might be the case and what tactics should I adopt in order to change the situation? Here is the link to our website page for this keyword: http://www.intergaz.lv/lv/gazes-baloni And here are the links to our competitor website: http://www.lpg.lv/lv/gazes-baloni/ipasie-piedavajumi/ipasie-piedavajumi.html , http://www.lpg.lv/lv/gazes-baloni/gazes-balonu-specifikacija/ , http://www.lpg.lv/lv/gazes-baloni/gazes-balonu-iegades-vietas/ . Thank you very much in advance. ZoYSJ Zaq1C
Link Building | | Intergaz0 -
Should i disavow yellowpages.com. Webmater tools shows 656 links coming from it.
We do not have any manual penalty warnings but I am still concerned that Google will see this as unnatural and be penalizing us to a lesser degree.
Link Building | | Jason_C0 -
HELP - Should I Disavow SEO, Site Analysis, and Website Worth Links?
I have a gadget site and have MANY links to my site from sites that offer web analysis or SEO tools. For example, the site chkme.com has over 1,000 links to my home page. I don't know who they are, why they are linking to my site, and their site is irrelevant to my industry. Should I disavow links from sites like these? My site seems to be linked to from a lot of "website worth" type sites as well. I think I may have been hit with an unnatural site penalty but I do NO blackhat or any type of link building whatsoever. Thanks in advance 😉
Link Building | | Humanovation0 -
How Are Competitor's With Zero Links (According to SEOmoz) Ranking Highly?
Hey everyone! This is my first post in the community after just signing up for SEOmoz. I've already got a ton of value from this community so I'm looking for to giving back as much as possible. The keyword gets 8000+ monthly searches on Google. Not so many, but the keyword indicates high buying intention. The funny thing is that the top ranking page has 0 backlinks (according to OSE). It seems as though there are some black hat tactics being used, as I doubt that they are ranking solely with on-page optimization. Any idea what's going on? Have you guys/gals seen this before?
Link Building | | EdLeo0 -
Competitor links on unmaintained pages
hey all, this is my first posting... I have a webpage that is a great resource (ranked 3rd for my keyword) , and unarguably better than the site that is taking the first 2 places. Because my page is a much more useful resource for the same thing I have been looking at who is linking to them and asking them to take a look at mine in the hope that they will replace their link with my more up to date page. The problem is a LOT of the high value links they have (many .edu links) are from old, now unmaintained pages, where I have no chance of getting a link (or even contact with a webmaster) Its frustrating that they have so many good links to such an out of date page. I just wondered if any of you have had a similar situation. It just seems very hard to knock someone off that top spot if they have been established a long time, regardless of the quality of their content. I guess there is no solution to it except to find lot of other high value links myself - so not so much a question as a comment really! but happy to hear peoples own experiences of that sort of situation.
Link Building | | ricalebro0 -
What is the best way to make sure competitors or others aren't buying links on my sites behalf to penalize us?
Is there a good way to do this? Does the Open Site Explorer have an ability to screen by when the link was found, or help by picking up on potentially shady links? Thanks much..
Link Building | | jim_shook0 -
So I ran into a site that was not ranking 4 days ago and has over 2 million links to it on some keywords. My guess is this is a link bomb, but the issue is this is pushing one of my sites down. Does anyone know a good way to over come a bomb like this?
So I ran http://www.riogrande.com/ into this site not that long ago and wanted to see if any other SEO's have an opinion on it. I've seen a Google bomb before, but the amount of links going into this URL is insane. The thing is how does one over come a Google Bomb? Do you just wait to see what Google does or do you just hope to rank under that URL? I should also note that it appears that all the keywords to it are relevant to the sites content. Let me know your thoughts. Thanks
Link Building | | kateG12980 -
Brainstorming - Unusual Ideas to get links in the "short term loan" industry
Hello, I would like to hear your strange/unusual/funny ideas for link building campaigns for a website targeted in the short term lending industry. It doesn't matter how easy/complicated it is to apply them, but the more realistic the better. Please don't post anything that was covered in detail somewhere else or something that does not have at least a small/tiny level of realism. An example: Extract the funniest/smart quotations related to money. Create an article where you explain that "even if you are in the short term loan industry" you care about your customers and you want them to educate them so in the future they can avoid getting in a situation when they have very few alternatives.
Link Building | | zoicaremus0