Ranking going down and down and disappears.
-
I asked a question a few weeks ago about a main keyword that we are targeting that is fluctuating up and down. The keyword is "trash bags" and that is what my company sells. All different colors, thicknesses and sizes. This isn't just a random keyword we are trying to optimize for, this is our business.
Before I started optimizing the website for "trash bags" we used the term "garbage bags", now that we started we have been off the charts and on the charts, but we have never regained rankings. The trend finally looked like it was going upwards... but now I see I dropped off of google again. Is this normal? Should I be worried that google is penalizing me for this keyword (There is many links that have trash bags in the anchor text - but we do sell that!)?
Here is a screenshot of our ranking history for trash bags: https://www.diigo.com/item/image/3vpdp/no01
-
Thanks for that screenshot, you definitely put me at ease to know that our anchor phrase is fine.
-
Well it's definitely not based on your anchor text profile for that keyword. Here's a screenshot showing why I say this. You will see that your number one anchor phrase is for your website by a large margin:
http://gyazo.com/ee24420ec14c9c8141169804d3d5ac23.png
I'm honestly not sure what to say. Is the page being updated or rebuilt, or is anything happening to coincide with these dips and peaks?
I can't think of what would cause it otherwise. If it were me, I'd keep building links and content and monitoring any edits I make to see what changes they have in my SERPs. Sorry I can't be more help right now..
-
Thanks for the response.
Here is the site I am trying to optimize: http://www.plasticplace.net. I'm not sure you noticed on the screenshot, but the blank spot after the past week's ranking shows that the keyword is more than 50 positions away in Google. We are targeting a lot of different keywords and long tail keywords as well. The other keywords are more or less stable. This keyword seems to be the ticket for more visits as the monthly searches are the highest.
My question is really why is it so unstable if the only changes I have made were positive. (It used to be at position 20)
-
Well gee it looks like you're rankings have improved more recently and are sticking around up there.. Did they fall again since this screenshot? A true penalty wouldn't allow you to regain ranking like that without it being lifted. I'm assuming you haven't received any notices in Google's Webmaster Tools, correct?
As always, it would probably behoove you to provide the domain for folks here to take a peak at. Although I can't guarantee anyone will be able to provide an answer other than "keep on building SEO for your site!"
Are you targeting other keywords as well that aren't fluctuating? For example "55 gallon trash bags" or "buy trash bags online" or something? (if you aren't targeting those, get on it!) Just trying to get a full picture of the problem.
You do want to vary your anchor text. We understand that is your business and what you sell, but that doesn't mean you can't make your link read "Check out our awesome deal on trash bags by clicking here!" Or "We got trash bags over at http://www.trashbagstore.com" or something along those lines.
That's about all the advice I know to offer at this time. Keep adding more info and I'm sure this community can help you get to the answer. Good luck!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Homepage Ranking Issue
Hi Folks, My site https://homeontheswan.com/ has been live for a few months now. Certain pages are ranking, even some number 1 postions for prodcuct pages with certain search terms. But our homepage doesn't seem to rank in Google when searching by brand name "Home on the Swan". The page is well optimized according to Moz. Any tips / insight into why this is happening would be much appreciated. Jamie
Technical SEO | | homeontheswan10 -
Sudden Drop in Rankings
I manage a site and this past month have noticed some pretty significant drops in rankings for some of our main keywords. I'm trying to understand why and what I can do to correct it. We did do some 301 redirects a little over a month ago so I've been wondering if that has anything to do with it as Google indexes the new URLs. One thing I did notice in Moz is that it is showing that Google is indexing the new URLs but associating them with the wrong keywords in the wrong location. The company services three locations and each location has a service page on the site. But Moz is showing that in Atlanta, the indexed URL is the Nashville one, etc. Is there any way to affect that? Another thing to note is that organic search traffic is actually up so it doesn't appear to be affecting them which I find a bit strange. Just looking for any insight as to things I should be looking into to explain the sudden drops. Thanks!
Technical SEO | | maghanlinchpinsales0 -
Domain not ranking in Google
https://www.buitenspeelgoed.nl/ is a domain acquired by our client. Previously this website was on http://www.buitenspeelgoed-keupink.nl. With the old domain they were ranking top 30 on 'buitenspeelgoed' in google.nl. Now with the new exact match domain they aren't ranking any more (for months). However, the website is indexed, as you can see on http://1l1.be/nz I don't know what to do anymore. Need some advise. What we allready have done the last months: made adjustments to the 301-redirects (this was originaly setup wrong by the webdesigner (de) optimized the homepage on 'buitenspeelgoed' (strange is the fact that the Moz robot can't access the site). Checked the robots.txt to see if the website was blocked for Google Checked the meta robots to see if the website was blocked for Google Disavowed some spammy (old) links which linked to the old domain Checked Search console > Fetch as Google if there isn't any Malware of some kind (and to see if Google can access the site) Checked Search consol to see if there manual spam actions (isn't the case) Checked for duplicate content by copy/paste some texts in Google and see if any other results are showing up (isn't the case for most of the texts) Please let me know what we can do.
Technical SEO | | InventusOnline0 -
Ranking in other countries.
Hi, To rank in Dubai and UK is it just a matter of mentioning it in a blog post or more technical things need to be setup? we have two sites one empty which i have 301 to the main site would you use the other site for dubia? Regards
Technical SEO | | ReSEOlve0 -
Mobile site not ranking
Hello, Our main site ranks well for all the keyword terms, and yet, our mobile site is buried. It is a "m." configuration, and I am wondering if it is a question of not using the correct programming language to get it there? Or if the redirects to the main site should relate differently? I have tried to read up on the topic of mobile site SEO and cannot find (or understand) the answer? Could someone please help? Thanks so much in advance!
Technical SEO | | lfrazer0 -
Is SEO moz ranking tool reliable?
Good afternoon from 21 degrees C hot and sunny wetherby UK with the aroma of wetherby whalers fish and chips wafting through the office window... I'm begiining to question the vailidity of SEO moz ranking tool. Specifically for this site www.davidclick.com it ranks the site zero for term "York wedding photographer" Here is the evidence: http://i216.photobucket.com/albums/cc53/zymurgy_bucket/ranking-25-may-12copy.jpg I question it after checking this term on PC and networks ive never used before and i get the term ranking at 5th. Can anyone verify what SERP www.davicdclick.com ranks for "York wedding photographer" and indeed why SEO Moz ranking tool is scrorring in zero. Thanks in advance 😉
Technical SEO | | Nightwing0 -
If microsoft (bing) owns yahoo, then why are the rankings different?
Same keywords, different positions of different companies. Aren't they using the same algo for their rankings?
Technical SEO | | adriandg0 -
Incredible rank variations!
Hello, I recently received a project that has incredible SERP variation - one month in the top - next month not even in 100. I tried fixing some problems, I also found out the website owners were changing their content - taking their offers down, and so on, and I thought that was the main reason the SERP variate so often. Now I discovered a page that wasn't changed - meaning it's place in the menu and dropped down from the 4'th page to ..i have no idea where it is. The page is: www.filadelfiaturism.ro/oferte-Cazare-Romania/116/oferte-1.html - I looked for the exact title and it didn't ranked at all. Could someone give me some advice?
Technical SEO | | A.Popoviciu0