SEO and multilanguage site
-
Hi all!
I have used a wordpress plugin called WPML which translates a webpage into another language so that I have a webpage in two different languages (spanish (main market) and english). I'm just doing the seo for the spanish market and I'm gonna start with the seo for the english one. Should I do it just the same as I had a one-single-language page? just with english keywords, etc. I guessit would only differ in the way I do the linkbuilding strategy as the markets are different
Thanks
-
Thanks Oliver!
-
Hi Juan
It is worth taking the time to treat the pages as separate. The search terms can change from country to country and may mean that you are optimizing for a term that is not searched for in the English speaking country's that you are targeting. Have a look and see what your competitors are doing, this should give you a good starting point.
As you say it would be important to ensure that you did the link building differently for each website. English language websites pointing to the English page and Spanish websites to the Spanish pages.
Are you able to host the pages in different locations? If you could it would be worth doing so, you will find that this has a positive affect on the SEO.
You can also change the country that you are trying to target within Webmaster tools. (Sorry to write this if you know that already)
Hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsure about improvement of inner sites
Hi ! I want to improve the ranking of Home on my site. Now I did some on-page SEO on Home itself for the keyword "Webdesign Freiburg". How much does it make sense to put this keyword also into inner sites - although I primarily want to rank Home for this keyword? Does Home profit from putting the keyword into subpages? Cheers and thanks Marc
On-Page Optimization | | RWW0 -
301 Redirect to external site
Hi guys, We have a client who is getting their website redesigned through us. They are discontinuing couple of their services which will not get featured in the new site. They are fairly well ranked for these services and my client wishes to 301 redirect these pages to an external site owned by his friend so that they benefit out of the ranking. The question is: Will my client's website's general ranking get affected due to 301 redirecting to an external site? The external site is not spammy or red-flagged by Google (at the moment, at least). Thanks in advance!
On-Page Optimization | | RameshNair
Ramesh Nair0 -
Any scripts for automated interlinking of sites?
I have heard about similar plugins for Wordpress, but I need something like this to run on all kind of sites, no matter the CSM. Are there universal scripts capable of doing automatic interlinking of pages to rise their weight for SEO purposes? Could you share links to such scripts/sites?
On-Page Optimization | | poiseo0 -
Homepage SEO
Hi I have designed my site with about 10 pages which focus on my main keywords. My question is what should I do about the homepage? Do I focus on a keyword on just my brand name? The homepage is a showcase of all my services and a bit about us. Thanks
On-Page Optimization | | TIG990 -
ECommerce Filtering Affect on SEO
I'm building an eCommerce website which has an advanced filter on the left hand side of the category pages. It allows users to tick boxes for colours, sizes, materials, and so on. When they've made their choices they submit (this will likely be an AJAX thing in a future release, but isn't at time of writing). The new filtered page has a new URL, which is made up of the IDs of the filter's they've ticked - it's a bit like /department/2/17-7-4/10/ My concern is that the filtered pages are, on the most part, going to be the same as the parent. Which may lead to duplicate content. My other concern is that these two URLs would lead to the exact same page (although the system would never generate the 'wrong' URL) /department/2/17-7-4/10/ /department/2/**10/**17-7-4/ But I can't think of a way of canonicalising that automatically. Tricky. So the meat of the question is this: should I worry about this causing issues with the SEO - or can I have trust in Google to work it out?
On-Page Optimization | | AndieF0 -
Left Nav / SEO
We are in the middle of a redesign and would love to get rid of our left navigation. It's currently full of SEO rich categories and has been the same for 10+ years. Our programmers think removing the left navigation will have no impact on our SEO. As SEO's, do you agree with this?
On-Page Optimization | | EileenCleary0 -
Content placment best for SEO?
We currently have a scroll bar box at the bottom of our page with information in but from what I can see scroll bar boxes at the bottom of websites looking a little spammy (a lot of over optimized websites using them) would we be best in using a strategy like this site www.solopress.com/ which implement a show more link that drops information down would this be read as good information for Google or look just as spammy?
On-Page Optimization | | BobAnderson1 -
Geo-targeted content and SEO?
I am wondering, what effect does geo-targeted "cookie cutter" content have on SEO. For example, one might have a list of "Top US Comedians", which appears as "Top UK Comedians" for users from the United Kingdom. The data would be populated with information from a database in both cases, but would be completely different for each region, with the exception of a few words. Is this essentially giving Google's (US-based) crawler different content to users? I know that plenty of sites do it, but is it legitimate? Would it be better to redirect to a unique page, based on location, rather than change the content of one static page? I know what the logical SEO answer is here, but even some of the big players use the "wrong" tactic. I am very interested to hear your thoughts.
On-Page Optimization | | HalogenDigital0