Why would a specific Title page search not show up on Google?

[rdominey]

I need help to solve an ongoing problem.

I have been working to try to figure this out now for weeks. When you search a
specific page title that has a low competition and all of the SEO checks indicate
that the page should rank in the top 10 if not #1 yet it is nowhere to be found
(not in top 200). I have looked at all of the suggested possible caused from
this and other forums. I have been told by Google that we are not being
manually penalized. I have taken action to correct all of the issues that have
been mentioned in forums; speed, links, SEOmoz crawl results are good, No major
problems for the site, page rank for the search keywords is A yet;

Still the problem persists please let me explain with this simple test result:

Search Google, Yahoo and Bing for; Gallery Wrap vs Museum Wrap Canvas Looking for this page:

http://www.getyourphotosoncanvas.com/gallery-wraps-vs-museum-wraps/

Google = not in top 200

Yahoo = 2

Bing = 2

On the Google search if you drop the work Canvas the result is #2

With the exact title phrase; Gallery Wrap vs Museum Wrap Canvas

We find the following pages, but not the correct page:

Free Digital Proof from Get Your Photos on Canvas

<cite>www.getyourphotosoncanvas.com/free-digital-proof/</cite> FREE Digital Proofs offered by Get Your Photos on Canvas before you ... form the Gallery Wrap or what the Museum Wrap will look like and much, much more!

Rank 76 on search for Gallery Wrap vs Museum Wrap Canvas

Photos on Canvas Online Gallery Photographs by Ray Dominey

<cite>www.getyourphotosoncanvas.com/store/</cite> Photographs
on Canvas by renowned St. Augustine Photographer
Ray Dominey. Photographs ... Gallery Wrap vs. Museum Wrap · Before & Afters
That WOW!

Rank 107 on search for Gallery Wrap vs Museum Wrap Canvas

Photo on Canvas Triptych, Three Panel Canvas Split Wall Display

<cite>www.getyourphotosoncanvas.com/.../split-panel-triptych-photos-on-... 21, 2012 – Photo on Canvas Triptych Split Panels are very popular today but the origin of ...
Gallery Wrap vs. Museum Wrap · Before & Afters That WOW!</cite>Feb

Rank 128 and 132 on search for Gallery Wrap vs Museum Wrap Canvas

I need help can anyone please help me figure this out?

[ToughTimesLawyer]

It looks like your competitors are using much more narrowly focused titles and their content is closely related to the page title.  If your page titles are too general, then Google isn't going to rank you as highly.

I would look at the page content in relation to the title.  For instance, if the page is really about museum wrap then gallery wrap shouldn't be in the title.

Also some keyword research.  Take a look at your Analytics program and see what your top keywords are.  Then search for a bunch of short relevant phrases and see which ones bring up pages full of your competitors.

You have "photos" and "canvas" in your URL, so that should be a starting point.  When I searched the phrases photo canvas and photos on canvas, I got a page full of companies offering to put photos on canvas.  When I searched your title, I got a fairly random mix of results.

The trick is to think like your customers search.  Very few of your customers will know enough to compare gallery wrap to museum wrap.  All of of your customers want to know how to get their photos on canvas.  It's hard. I'm a lawyer, so I want to use technical language.  That's the language I speak.  It's not, however, the language my clients speak.

A good example from one of my websites, in Washington State drunk driving is called "Driving Under the Influence" or "DUI" and you blow into a Datamaster.  If I'd only optimized for those terms, I would have been technically correct, but I'd have missed a lot of search.  I got a lot of hits from people searching "DWI" "Driving While Intoxicated" "Drunk Driving" "Breathalyzer," and so on. Was my optimization using technically incorrect vocabulary?  Yes.  Was it misleading?  No.  Was it what the user was looking for?  Yes, and that's why I did it.

Optimize to the user.  You aren't optimizing to a your profession's trade group, you're optimizing to someone who wants to see their Christmas photo on canvas.

[rdominey]

Thanks for the reply!

I understand what you are saying but I think you are missing the point.

Why should a search result for a portion of a title - Gallery Wrap vs Museum Wrap - generate a result when a greater portion of the tile - Gallery Wrap vs Museum Wrap Canvas - Does not return a result at all in the top 200. Yet it does return results
for other pages on our website that are not as relevant?

This is happening across the board with page after page. It is not specific to just this page, I was only using it as an example.I seems as though Google does not like when the search contains Photo or Canvas?

Any Ideas?

[ToughTimesLawyer]

It looks like you're mixing too many keywords in the title. If you want to do a comparison page try paring the title down to "Gallery Wrap or Canvas Wrap?"  It condenses the title down to those to phrases only.

Alternatively,  you could do something more like "Canvas Printing" or "Photos on Canvas."   Then create specific pages for Gallery Wrap and Canvas Wrap.  You can can put a pros and cons list on each of the pages for Gallery Wrap and Canvas Wrap and achieve the same thing.