Increasing Unbranded Organic Traffic
-
What do people think is the best way to increase unbranded organic traffic specifically? We have worked on on-page optimisation / keywords / some social media, but there has been no noticeable increase over the last 6 months.
Do you think increasing unbranded traffic is an objective worth pursuing?
-
You also need to attract/build links to your site. If other sites are covering the same topics as you are and they have higher link authority they will push you down the search results. Also make sure that the topics that you are covering are not super competitive, otherwise you have little chance of showing up on the first page of search results without building sufficient link authority. If you have the Mozbar installed, you can enable the SERP overlay and see if sites ahead of you in the SERPs have greater link authority (PA and DA).
-
Thank you all - basic stuff I know. All three of your answers put together answer my question so excellent stuff.
It's interesting that even when I've moved onto more complicated SEO concepts a simple issue coming out of the blue is the one that throws me. Maybe this shows that sometimes it's best to keep things simple?
-
What do people think is the best way to increase unbranded organic traffic specifically?
Publish new content.
Every page that you publish for a new keyword opens a new traffic channel.
If you publish regularly and your content is good allow people to subscribe to your feed. If you can attract a following then every time you publish new content thousands of people will show up the first day to consume it, some of them will tweet and share, and some of those will also subscribe.
Content publishing is like rolling snowballs down a hill, they get bigger as the travel.
-
Well yes of course it's worth pursuing it is what SEO is all about, is it not? It is essentially the method with which you introduce new visitors to your brand and familiarize them with your product or service.
Your question isn't as simple as you are making it out to be here, unfortunately. But if you want a simple answer, I'll give you an acronym: SEO. Determine the keywords you want to rank for organically that would be relevant and bring people to your site that would actually be interested in what you offer. Target those keywords, build links, build content, deliver. If this doesn't really make sense I would suggest reading up some more on beginner's SEO and just get a basic understanding of the trade, but essentially you need to rank better for keywords that:
a) people are searching for and
b) are relevant to your site.(Hint: to do keyword research, check out your Google Webmaster Tools!)
Hope this gives you a good starting point and be sure to stick around this community; there is a vast wealth of information here and if you stick around and read a lot of threads, blogs, and watch some webinars you will find yourself becoming and SEOxpert. Yup. I just made that term up.
SEOxpert FTW!
-
Unbranded organic traffic is the name of the game!
Personally I do not even waste time on trying to obtain BRANDED organic traffic, that all comes on its own. The only time I try and affect our branded search results is if I am trying to push down a negative review or some unflattering page.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have two Facebook Pages connected to the same website. Is there a way to tell in Google Analytics which Facebook Page is responsible for what referral traffic?
Can you filter social referrals in Google Analytics to better determine which Facebook Page is driving traffic to your website?
Social Media | | TowerMarketing0 -
How can I most effectively use Twitter to increase traffic and promote sales for our fine art business?
My wife and I are struggling to promote her sales of Fine art wildlife art and nature paintings; both originals and fine art prints.We have had a website for over 10 years; with virtually no traffic, and only an occasional sale (averaging about one per year). How can we most effectively use the Twitter platform to generate leads and sales?
Social Media | | nomadjim0 -
Traffic from YouTube
Hi I've suggested a client add annotated links to the end of their YT vids to help get traffic from YT My clients video guy has suggested setting up a hidden redirect page so we can tell how many people come to the website from youtube I take it this is not necessary since traffic from YT will be easily identified by Google analytics anyway ? Cheers Dan
Social Media | | Dan-Lawrence1 -
Running a contest to increase Facebook Likes
I recently read about a well known company giving away a large prize and offering anyone a chance to win by Liking their Facebook Page. Has there been any statements provided by Google on how they view the attempt to increase Facebook Likes through contests. Or if they have not revealed anything, what do you think Google's approach would be based on their history?
Social Media | | ProjectLabs0 -
Social Media and its importance for organic ranking
Hi Community, maybe this question hasn't to be answered directly, but can be answered with a link. I am sure the answer must be out there on the web... 😉 I have a company, a companies website and a companies facebookpage. Now the question: What kind of user activity on my facebookpage is good for the organic ranking in google? Is it only good, when people click the "like"-Button on my homepage (which gives me a nofollow-backlink from facebook - unfortunatelly in most cases hidden for googles eyes)? Is it useful when I get a "like" directly on my facebookpage? Or is it the best to have a status on facebook that is shared very often? Will Google see the connection between a shared facebook status and my website (of course the website is on the info page of my facebooks site...)? I ask that because I wonder how (for example) a viral picture on facebook shared very often can helb my business. Uuuuh, so, where's my answer on the web? 😉 Thank you!
Social Media | | waynestock
André0 -
Scoop it is anyone using this social networking site to generate traffic
hi i have just come across scoop it http://www.scoop.it/t/gastric-band-hypnotherapy which is a magazine site where you can post items and news and i would like to know if anyone is using this to generate traffic for their site and generate links. I cam across it after finding out that links were coming to my site from the network and this morning i have signed up as a free member to try it but there are paid options. I would like to know if anyone is using it and how successful it has been for them
Social Media | | ClaireH-1848860 -
Facebook Comments | Massive Overall Increase in Rankings! Anybody else experience this?
Last week I implemented Facebook Comments and Addthis to my site. Rankings went up for nearly all my keywords. I have people from Africa, Europe and USA asking questions. Every time someone comments, it is shared on their Facebook Wall. I want to know if anybody has experienced this besides me? Here's my site if you want to see it in action.
Social Media | | Francisco_Meza0 -
What would be a good way to drive traffic to a temporary post - job posting / classified ad?
I was wondering what would be the best way to drive traffic to a posting that will only last 30 days. I didn't think linking would be the answer, but wanted to get opinions. I was thinking pinging and social media (Facebook, Linkedin, Twitter)... What would your strategy be?
Social Media | | RaginCajun0