Micro-sites for Landing Pages?
-
We are working with a site that is difficult at best to update. The client intends to re-do the site in 18 months or so but needs to start generating more traffic (and sales) now. What are thoughts on creating landing pages as micro-sites that point to the current site conversion page as a stop gap? Beyond not sharing authority is there any known penalty? By the way they don't have tremendous ranking right now - often bottom of page two - and the micro-site won't duplicate any content.
-
Federico--sounds good. Maybe I was focus more on the issue of the websites were difficult to update--and this would provide an avenue to update. My recommendation was to create informational pages that would link into the parent site does add value--and would not be perceived as a doorway page.
If the page is low-quality and does not provide user value it could be classified as a doorway page.
Have a good one
-
Kevin, I think the question is what is the intent on those subdomains. As he points, he wants to generate more traffic, I inferred Google traffic by creating those subdomains, as such, those won't add anything to the main site besides the link to the main domain, which actually is a doorway page (correct me if I'm wrong).
-
So a site that has an informational blog with information/reviews and links to the parent site is worse than one hosted on another domain? Don't wholly agree (and I mention not advisable)...
According to Matt Cutts, a subdomain is roughly an equivalent to a directory. So I believe it is more of an issue of information architecture and gives an opportunity for informatics to create a workaround on the site that is difficult to update.
Subdomains are also viewed as internal links/not external links.
-
Actually it would be worse. As Doorway pages are pages that link to your domain from other domains. And subdomains are considered separate domains, therefore a page that its only purpose is to drive traffic to the main page is a doorway page, which is against google TOS.
-
Sorry, I wasn't clear. These pages would be on a sub-domain of their main site: landingpages.theirsite.com
But from Federico's answer that looks to make little difference.
-
I would advise against it. The potential downside would be great whereas the upside is neutral at best. Just create some informational content hooks on the current site and lead to the conversion pages (a subdomain would be better than the doorway page--but still not advisable).
-
Couldn't that be considered as doorway pages? There's a penalty on doorway pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will my site get devalued if I add the same company schema to all the pages of my website?
If I add the exact same schema markup to every page on my website - is it considered duplicate content? Our CMS is telling me that if I want schema mark-up on our site that it has to be the same on every page on the website. This limitation is frustrating but I am trying to figure out the best way to work within their boundaries. Your help is appreciated.
Technical SEO | | Annette_Wetzel0 -
How to handle mobile site with less pages than the main site?
We are developing a mobile version of our website that will utilize responsive design/dynamic serving. About 70% of the main website will be included in the mobile version. What (if anything) should be the redirect for pages not included in the mobile version of the site? Also - for one specific section users will be redirected from that page to the homepage, what is the redirect that should be used for this? Thanks!
Technical SEO | | theLotter0 -
Site Map
For a long time our site map used to be http://www.efurniturehouse.com/sitemap.xml recently our hosting company changed the site map to: http://www.efurniturehouse.com/xml-sitemap.ashx I went ahead and submitted the new site maps to both Google Webmaster and Bing. I submitted the Google one on Monday and it states PENDING. ( A day later this pending) I just submitted the map to Bing. I now have 2 site maps on each. 1)Is having 2 a problem Will they ignore the old site map or can we delete and if so when can we delete I appreciate your input Regards Tony www.eFurnitureHouse.com
Technical SEO | | OCFurniture0 -
Translating Page Titles & Page Descriptions
I am working on a site that will be published in the original English, with localized versions in French, Spanish, Japanese and Chinese. All the versions will use the English information architecture. As part of the process, we will be translating the page the titles and page descriptions. Translation quality will be outstanding. The client is a translation company. Each version will get at least four pairs of eyes including expert translators, editors, QA experts and proofreaders. My question is what special SEO instructions should be issued to translators re: the page titles and page descriptions. (We have to presume the translators know nothing about SEO.) I was thinking of: stick to the character counts for titles and descriptions make sure the title and description work together avoid over repetition of keywords page titles (over-optimization peril) think of the descriptions as marketing copy try to repeat some title phrases in the description (to get the bolding and promote click though) That's the micro stuff. The macro stuff: We haven't done extensive keyword research for the other languages. Most of the clients are in the US. The other language versions are more a demo of translation ability than looking for clients elsewhere. Are we missing something big here?
Technical SEO | | DanielFreedman0 -
Why is an error page showing when searching our website using Google "site:" search function?
When I search our company website using the Google site search function "site:jwsuretybonds.com", a 400 Bad Request page is at the top of the listed pages. I had someone else at our company do the same site search and the 400 Bad Request did not appear. Is there a reason this is happening, and are there any ramifications to it?
Technical SEO | | TheDude0 -
NoIndex/NoFollow pages showing up when doing a Google search using "Site:" parameter
We recently launched a beta version of our new website in a subdomain of our existing site. The existing site is www.fonts.com with the beta living at new.fonts.com. We do not want Google to crawl the new site until it's out of beta so we have added the following on all pages: However, one of our team members noticed that google is displaying results from new.fonts.com when doing an "site:new.fonts.com" search (see attached screenshot). Is it possible that Google is indexing the content despite the noindex, nofollow tags? We have double checked the syntax and it seems correct except the trailing "/". I know Google still crawls noindexed pages, however, the fact that they're showing up in search results using the site search syntax is unsettling. Any thoughts would be appreciated! DyWRP.png
Technical SEO | | ChrisRoberts-MTI0 -
Is it better to delete web pages that I don't want anymore or should I 301 redirect all of the pages I delete to the homepage or another live page?
Is it better for SEO to delete web pages that I don't want anymore or should I 301 redirect all of the pages I delete to the homepage or another live page?
Technical SEO | | CustomOnlineMarketing0 -
SEOMoz Crawl Diagnostic indicates duplicate page content for home page?
My first SEOMoz Crawl Diagnostic report for my website indicates duplicate page content for my home page. It lists the home page URL Page Title and URL twice. How do I go about diagnosing this? Is the problem related to the following code that is in my .htaccess file? (The purpose of the code was to redirect any non "www" backlink referrals to the "www" version of the domain.) RewriteCond %{HTTP_HOST} ^whatever.com [NC]
Technical SEO | | Linesides
RewriteRule ^(.*)$ http://www.whatever.com/$1 [L,R=301] Should I get rid of the "http" reference in the second line? Related to this is a notice in the "Crawl Notices Found" -- "301 Permanent redirect" which shows my home page title as "http://whatever.com" and shows the redirect address as http://http://www.whatever.com/ I'm guessing this problem is again related to the redirect code I'm using. Also... The report indicates duplicate content for those links that have different parameters added to the URL i.e. http://www.whatever.com?marker=Blah Blah&markerzoom=13 If I set up a canonical reference for the page, will this fix this? Thank you.0