Paid Directory Value
-
Hi All!
Recently we scaled back the number of paid directories that we use for our clients, mainly due to them being devalued. To select which directories made the cut, we looked at things like Domain Authority, Page Rank, and Trust; all of the things you're supposed to be looking for in a quality link. We even used the list of directories here on SEOmoz as a reference. Two of the directories we use are Yahoo and BOTW, both of which seem to draw the ire of many professionals here. Is there something I'm missing? If these directories have solid numbers, why such backlash towards them?
I appreciate any insight you can give me!
Frank
-
Hi Guys,
I agree with Takeshi and Michael.
As a city specific directory creator I think that you have to look at value here and yahoo and BOTW just are not offering that value anymore.
I know that for us, the changes have forced us to look at value of content (which thankfully has always been a key to our success), user engagement and social interaction. Unfortunately not all directories can do this because they are so broad.
When looking for a directory, I would be looking for niche and trying to find the opportunity to leverage knowledge for link. We now accept high quality unique articles and interviews in exchange for links.
I know my take is outside the box, but google wants socially engaging user friendly content, give them socially engaging user friendly content
Jeremy
-
Takeshi is right, the argument against BOTW and Yahoo isn't that they aren't great links, as often times they are. The reality is that at $300 odd per link, can you get far more substantial elsewhere for less? That depends entirely who and what you know. If you can justify the cost and have the budget then yes the links themselves are quality.
-
I think both directories are overpriced for the value they offer, but it can be worth it if you have the budget. It also depends on what category you are submitting to-- some category pages have higher authority than others.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinks directory creation without beeing penalyzed
Hi, Is there a way to create a High quality "backlink directory" without beeing penalized by google? I want to class alot of backlink byt type on a website to help people with their backlinks creations strategy. thanks alot Olivier
Link Building | | bigrat951 -
Paid for News Media backlinks
We have been lucky to have some great coverage and resultant backlinks on some very high domain authority news sites such as The Times in the UK. Now that a lot of their content (including our articles and backlinks) is now gated because they are a subscription based, does: Google site attribute the same domain authority to the subscription sites? Does Google site crawl this content? Does the same Google Juice flow once the site is gated? Is the value of 'paid for content sites' eroded?
Link Building | | Switch_Digital0 -
Canonical version and link value
Hi I have recently included rel canonical to point at new seo friendly urls. the new urls are not externally linked as new, however the old versions (with the rel can) are. The question is Do i need to make those linked to the new urls in order to transfer link value to those urls, or the fact that the old urls contain the canonical tags automatically also transfer the external link value too? thanks
Link Building | | Mrlocicero0 -
BOTW & Yahoo Directory
Hello! Typically how long does it take for these links to show up in Opensite Explorer? I sumbitted these approx 3-4 weeks, OSE has just updated, and I still cannot see in my link profile? Has anyone else experienced this? Thanks guys!
Link Building | | TP_Marketing0 -
Can we submit our website irrelevant directories and resources?
Hey, Can you tell me if it is a good practice to submit our website to a "quality" but an irrelevant web directory? For example, i run article writing service, so it is good to submit my website to a directory that's not about article writing services? Thanks in advance! Mohd
Link Building | | Sizmic0 -
Link value of :"
Very recently linkedin changed the way they link. The links in the profile are no longer "nofollow" the new links are like this: <a href="[/redirect?url=http%3A%2F%2Fwww%2Estramark%2Enl%2F&urlhash=dWm-](view-source:http://www.linkedin.com/redirect?url=http%3A%2F%2Fwww%2Estramark%2Enl%2F&urlhash=dWm-)" target="_blank" title="New window will open" name="overviewsite"> (http://www.linkedin.com/redirect?url=http://www.stramark.nl/&urlhash=dWm-) Question: What impact does this redirect have for the linkvalue of a link from linkedin. ( it is better than nofollow but what is the impact of this redirect? what actually happens and is the value? URL for the profile i mentioned it on. http://www.linkedin.com/in/blomwouter
Link Building | | Stramark1 -
The ultimate top 10 directory list
Everyone loves a good list. If you could only submit your site to 10 directories which 10 would you choose and why?
Link Building | | IPIM0 -
Whats the value difference in related and non related link?
Whats the value difference in related and non related link? In % We always hear that links has to be related to the topic of the website, but whats the difference it makes? I wish to hear some responses from SEOMOZ staff
Link Building | | DiamondJewelryEmpire0