Help with Effective Meta Description
-
Can someone give me a sample of an effective meta description tag? All of the best practice stuff I read doesn't talk about how to raise CTR. It seems to me that this is a neglected area of SEO, and we want to do this right. Obviously, we will need to test.
For example, my main home page keyword is "IT Support"
Things I might want to put in the tag:
Free Network Assessments
100% Risk Free Trials
"Relentless IT Support" (Major Theme)
30 Years of Experience (since 1984)
Eliminate your IT Support Headaches Forever (Too long)
Call to action?
BTW, Thanks to everyone for your help. This is a great community. Solid advice from experts.
Here's an example of what I would create
Relentless IT Support Since 1984. Trust and Accountability. 100% Risk Free Trials. Contact us today for Free IT Assessment.
-
Are you any good at what you?
How wil the prospective customer benefit form hiring you?
Do you have satisfied customers ?
Who is your target audience?
You need to hit as many of these crucial points as possible. It's hard! Writing meta descriptions is a bit like writing haiku.
Mentioning both the free assessment and free trial may be a mistake. It's a mixed message that is overly complicated.
Maybe something like:
Thousands of satisfied customers love our over- the- top IT support. Find out why during your free trial. May we delight you?
or:
With over 30 years experience, we delight customers with our over-the-top 24/7 IT support. Ask for a free trial today.
-
Hi Rahul,
I prefer a short overview of what the page/company is all about with a call to action at the end. I also much prefer proper sentences and not bullet points or similar. Something like:
XXXXXX company has been offering trustworthy 24/7 IT support services since 1984. Contact us today for a free IT assessment and a 100% risk free trial.
Check out this serp preview tool, it is really useful in getting an idea of how your site will actually show up, I use it all the time! http://www.seomofo.com/snippet-optimizer.html
-
Based on my experiences sentences work better, but need to match the query as close as possible. Also, it is essential to use the target kw as naturally as possible and include a CTA.
-
Hi Rahul,
Your meta needs to have a call to action in it as well as containing your main keyword for that page. In my experience, I would suggest having your call to action first and then a reason why they would want to visit your website.
For example, "Contact us today for your free IT assessment from a company with nearly 30 years experience".
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain Name Change-Negative Ranking Effect?
I am considering redirecting my domain name from www.nyc-officespace-leader.com to www.metro-manhattan.com. My company name is Metro Manhattan Office Space, Inc. so the new domain will be more consistent our identity. The Metro domain was registered with GoDaddy five years ago but has only been used for email and for forwarding (entering www.metro-manhattan.com will forward visitor to www.nyc-officespace-leader.com). What is the likely hood that redirecting to the Metro-manhattan.com domain will result in a drop in traffic and ranking? I asked this question a year ago and the results were mixed. But one year is an eternity for Google. I am hoping that re-directs work better now and that if this is implemented correctly there will be no ranking/traffic/domain authority loss. Thoughts?? Thanks, Alan
Intermediate & Advanced SEO | | Kingalan10 -
Homepage meta title not indexing correctly on google
Hello everyone! We're having a spot of trouble with our website www.whichledlight.com The meta title is coming up wrong on google. In Google it currently reads out
Intermediate & Advanced SEO | | TrueluxGroup
'Which LED Light: LED Bulbs & Lamps Compared'
when it should be
'LED Bulbs & Lamps Compared | Which LED Light' Last snapshot of the page from google was yesterday (5th April 2016) Anyone got any ideas?
Is all the markup correct in the ?0 -
Utf-8 symbols in the Title or Meta Description?
Has somebody any experience (pros or cons) to using utf-8 symbols in the Title or in the Meta Description tags?
Intermediate & Advanced SEO | | Yosef
Expedia uses it:
http://prntscr.com/74ofrv 74ofrv0 -
#! (hashbang) check help needed
Does anybody have experience using hashbang? We tried to use it to solve indexation problem and I'm not fully sure do we use right solution now (developers did it with these FAQ and Guide to Ajax crawling as information source). One of our client has problem, that their e-shop categories, has solution where search engines aren't able to index all products. In this example a category, there is this "Näita kõiki (38)" that shows all category products for users but as I understand search engines aren't able to index it as /et#/activeTab=tab02 because of #. Now there is used #! (hashbang) and it is /et#!/activeTab=tab02. Is this correct solution? Also now example category URL is defferent for better indexation with:
Intermediate & Advanced SEO | | raido
/et#!/
../et And when tabs "TOP ja uued" and "Näita kõik" where activated/clicked then:
/et#/activeTab=tab01
/et#/activeTab=tab02 I tried to fetch it in Google Webmaster Tools but it seems it didn't work. I would appreciate it if anybody can check this solution?0 -
Some Tools Not Recognizing Meta Tags
I am analyzing a site which has several thousands of pages, checking the headers, meta tags, and other on page factors. I noticed that the spider tool on SEO Book (http://tools.seobook.com/general/spider-test) does not seem to recognize the meta tags for various pages. However, using other tools including Moz, it seems the meta tags are being recognized. I wouldn't be as concerned with why a tool is not picking up the tags. But, the site suffered a large traffic loss and we're still trying to figure out what remaining issues need to be addressed. Also, many of those pages once ranked in Google and now cannot be found unless you do a site:// search. Is it possible that there is something blocking where various tools or crawlers can easily read them, but other tools cannot. This would seem very strange to me, but the above is what I've witnessed recently. Your suggestions and feedback are appreciated, especially as this site continues to battle Panda.
Intermediate & Advanced SEO | | ABK7170 -
Canonical tag - but Title and Description are slightly different
I am building a new SEO site with a "Silo" / Themed architecture. I have a travel website selling hotel reservations. I list a hotel page under a city page - example, www.abc.com/Dallas/Hilton.html Then I use that same property under a segment within the city - example www.abc.com/Dallas/Downtown/Hilton.html, so there are two URLs with the same content Both pages are identical, except I want to customize the Title and Description. I want to customize the title and description to build a consistent theme - for example the /Downtown/Hilton page will have the words "Near Downtown" in the Title and Description, while the primary city Hilton page will not. So I have two questions about this. First, is it okay to use a canonical tag if the Title and Description are slightly different? Everything else is identical. If so, will Google crawl and comprehend the unique Title and Description on the "Downtown" silo? I want Google to see that I have several "supporting" pages to my main landing page(s). I want to present to Google 5 supporting pages in each silo that each has a supporting keyword theme. But I'm not sure if Google will consider content of pages that point to a different page using the canonical tag. Please see this supporting example: http://d.pr/i/aQPv Thanks for your insights. Rob
Intermediate & Advanced SEO | | partnerf0 -
Please help me with your advice
Hi all, Couple years ago I started to build my business based on EMD domain. The intention was to create the source with the rich unique content. After a year of hard work the site achieved top 10 in Google and started to generate good amount of leads. Then Google announced the EMD Update and site lost the 90% of traffic (after Pandas updates our SERP was steady ) “ a new filter that tries to ensure that low-quality sites don’t rise high in Google’s search results simply because they have search terms in their domain names. ” But I don’t consider my site low-quality site, every page, every post is 100% unique and has been created only to share the knowledge with others… The site has EXCELLENT content from industry point of view.... Since the “ EMD Update “ I read hundreds , hundreds of different articles and opinions related to EMD update and finally I am confused and lost. What should I do… • Kill the site and start new one
Intermediate & Advanced SEO | | Webdeal
• Get more links, but what type of links and how I should get them
• Keep hoping and pray....
• Or do something else Please help me with your advice0 -
Website gone from SERPs - please help to understand why
Dear SeoMozers, My website www.buy-hosting.net ist around for about 6 months. It performed quiet well the first months and for the main keyword "Buy Hosting" it went continously better, until #7 in SERPS of Google. Then, some days ago, it suddenly disappeared and traffic went down to nearly zero. It is not even in the Top 100 for "buy hosting" anymore. Can anyone please advice me, what could be the reason for that and what I could do about it? I'am desperate, beacuse I worked about 8 months nearly 100% of my time on that project... Thank you and kind regards
Intermediate & Advanced SEO | | ie4mac0