Knowledge Graph SEO Factors
-
I notice when I search for my clients brand name it pulls up the Google local info and Google+ stuff, knowledge graph etc, as well as a section at the bottom, 'People Also Search For' and lists a number of the clients competitors. However when I search one of the competitors no Google local or knowledge graph stuff comes up. Client obviously wants to limit promotion of the competitors. Does anyone have any experience with this? I know Google Author rank seems to play a factor in knowledge graph results? Are the competitors doing anything on their end SEO wise?
What can be done to limit this?
Thanks for any help!
-
First of all Author Rank is not existing as a ranking factor (yet), so it would be better talking about Authorship.
When it comes to Knowledge Graph, the specific case you are referring to is all about Google Plus Local, hence if you want to appear in box on the right you should have your Google Plus Local page well configured.
in the case of being in the knowledge graph for your own name, be aware that you should be a node in the knowledge graph for really appearing there in a not personalized search. If not, you will appear in the Knowledge box only in personalized searches and to those users who had circled you on Google+. Hence, if you want to appear there - in a personalized environment - the best is being very active on G+, becoming relevant there so that you have a lot of people circling you.
Related to the carousel "Users also searched....", that is build by Google using its own Knowledge Base. Somehow it is a sort of "related searches". For instance, if you search for Danny Sullivan, in that carousel you will find Matt Cutts, Vanessa Fox and others search marketers or people related to search marketing.
So, if you are not seeing yourself in the carrousel, that means that Google does not have such a significant search volume metric for you so to justify you appearing there. But if you are able to do branding so that users start using your name/brand name to search you/your brand, then there's a chance for you to appear also there.
-
So that's what influences the knowledge graph?Good to know. Is there official word from Google on that?
-
Hi there,
My best advise would be to obliterate the competition with positivity. Get a logo or photograph in that knowledge graph section, get as many reviews as you can and make your own website as good as possible.
Google will always recommend competitors (or other results you don't want to be associated with) in one way or another. I think the best course of action is to make your site as good and valuable as possible, if your site is optimised and has a high click-through rate you shouldn't need to worry about the competition.
Hope that helps!
- Andrew
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the proper URL length? in seo
i learned that having 50 to 60 words in a url is ok and having less words is preferable by google. but i would like to know that as i am gonna include keywords in the urls and i am afraid it will increase the length. is it gonna slighlty gonna hurt me? my competitors have 8 characters domain url and keywords length of 13 and my site has 15 character domain url and keywords length of 13 which one will be prefered by google.
White Hat / Black Hat SEO | | calvinkj0 -
Hiding Elements on Mobile. Will this effect SEO.
Hey guys and gals, I am hiding elements with @media sizes on the mobile experience for this site. http://prepacademyschools.org/ My question is when hiding elements from mobile, will this have a negative effect on rankings for mobile and or desktop? Right now it is a hero banner and testimonial. My interest is because I feel responsive is now working against conversions when it comes to mobile because desktop typically has the same info several times where mobile it can be repetitive and only needed once. Thanks,
White Hat / Black Hat SEO | | brightvessel1 -
Negative SEO Click Bot Lowering My CTR?
I am questioning whether one of our competitors is using a click bot to do negative SEO on our CTR for our industry's main term. Is there any way to detect this activity? Background: We've previously been hit by DoS attacks from this competitor, so I'm sure their ethics/morals wouldn't prevent them from doing negative SEO. We sell an insurance product that is only offered through broker networks (insurance agents) not directly by the insurance carriers themselves. However, our suspect competitor (another agency) and insurance carriers are the only ones who rank on the 1st page for our biggest term. I don't think the carrier sites would do very well since they don't even sell the product directly (they have pages w/ info only) Our site and one other agency site pops onto the bottom of page one periodically, only to be bumped back to page 2. I fear they are using a click bot that continuously bounces us out of page 1...then we do well relatively to the other pages on page 2 and naturally earn our way back to page 1, only to be pushed back to page 2 by the negative click seo...is my theory. Is there anything I can do to research whether my theory is right or if I'm just being paranoid?
White Hat / Black Hat SEO | | TheDude0 -
Negative SEO from Spammers Killing Client Rankings
Hi - I have identified a client website which was; a ) hacked and had several fraudulent pages added e.g. www.xxx.com/images/uggaustralia.html added which have 301 redirect links to another fraudulent websites. b) had an auto generated back link campaign (over 12k back links at present) with targeted anchor text at cheap ugg boots, ugg sale etc. I've removed the dodgy redirect web pages and also undertook a link audit using Google WMT, OSE and Seo Majestic and have disavowed all the spammy links at domain level. Consequently my client has dropped from top three for the key phrase to #9. Google WMT now sees ugg boots uk, ugg boots sale etc. as some of the most popular anchor text for the site even though it's blatantly obvious that the site has nothing to do with Ugg boots. No manual webspam penalties are in place however the auto generated anchor text campaign is still ongoing and is generating more spammy links back to non existent web pages - which still Google appears to be picking up. Question is - how long do you reckon it will take for the links to disappear and is there anything I can speed Google along as this issue if not of my making? p.s. For the record I've found at least 500 sites that have been targeted by this same campaign as well.
White Hat / Black Hat SEO | | Door4seo0 -
Negative SEO and when to use to Dissavow tool?
Hi guys I was hoping someone could help me on a problem that has arisen on the site I look after. This is my first SEO job and I’ve had it about 6 months now. I think I’ve been doing the right things so far building quality links from reputable sites with good DA and working with bloggers to push our products as well as only signing up to directories in our niche. So our backlink profile is very specific with few spammy links. Over the last week however we have received a huge increase in backlinks which has almost doubled our linking domains total. I’ve checked the links out from webmaster tools and they are mainly directories or webstat websites like the ones below | siteinfo.org.uk deperu.com alestat.com domaintools.com detroitwebdirectory.com ukdata.com stuffgate.com | We’ve also just launched a new initiative where we will be producing totally new and good quality content 4-5 times a week and many of these new links are pointing to that page which looks very suspicious to me. Does this look like negative Seo to anyone? I’ve read a lot about the disavow tool and it seems people’s opinions are split on when to use it so I was wondering if anyone had any advice on whether to use it or not? It’s easy for me to identify what these new links are, yet some of them have decent DA so will they do any harm anyway? I’ve also checked the referring anchors on Ahrefs and now over 50% of my anchor term cloud are totally unrelated terms to my site and this has happened over the last week which also worries me. I haven’t seen any negative impact on rankings yet but if this carries on it will destroy my link profile. So would it be wise to disavow all these links as they come through or wait to see if they actually have an impact? It should be obvious to Google that there has been a huge spike in links so then the question is would they be ignored or will I be penalised. Any ideas? Thanks in advance Richard
White Hat / Black Hat SEO | | Rich_9950 -
Many Regional Pages: Bad for SEO?
Hello Moz-folks We are relatively well listed for "Edmonton web design." - the city we work out of. As an effort to reach out new clients, we created about 15 new pages targeting other cites in Alberta, BC and Saskatchewan. Although we began to show up quite well in some of these regions, we have recently seen our rankings in Edmonton drop by a few spots. I'm wondering if setting up regional pages that have lots of keywords for that region can be detrimental to our overall rankings.Here is one example of a regional page: http://www.web3.ca/red-deer-web-design Thanks, Anton TWeb3 Marketing Inc.
White Hat / Black Hat SEO | | Web3Marketing870 -
Negative SEO? Or?
We had another website attacked by negative SEO, so now I'm getting a little suspicious. The website went from around 26 linking domains to 1001 links from 311 linking domains in webmaster tools. They're all in different languages, and directories. I asked everyone at the organization and they said they didn't sign up for any services. I trust them, because I know they don't have time to breath right now, with 7 product launches this month. OSE says 79 links from 26 linking domains, so the spam links must be gone now.. but the website's been wiped pretty much clean from Google.com and is just starting to slowly (very slowing) crawl back 😞 Is there anything else that could be targeting the website with hundreds of links? Anything I can do to protect it? I've disavowed the links, but they're gone now so it probably won't help. Thanks in advance for ideas 🙂 UPDATE: The website is still not recovering in Google.com. It seems to be ok in .ca, but a recent conundrum is that it's been basically wiped clean from Bing and Yahoo rankings. I've emailed Bing and the team says it is indeed indexed, and not penalized (manually anyways). OLE says the "bad links" are no longer there, but webmaster tools still lists them all (I know, they don't update that often). My latest strategy is to start building some really strong links into the website with killer content. Their products are amazing (tv lift furniture) so it shouldn't be difficult. Just time consuming! I'm also being super-active on their social media platforms, to see if this helps boost rankings in the mean time. Any further tips to recover from negative SEO?
White Hat / Black Hat SEO | | SmartWebPros
(Note: I do not need link removal tools. We have a process that's working just fine).0 -
SEO best practice: Use tags for SEO purpose? To add or not to add to Sitemap?
Hi Moz community, New to the Moz community and hopefully first post/comment of many to come. I am somewhat new to the industry and have a question that I would like to ask and get your opinions on. It is most likely something that is a very simple answer, but here goes: I have a website that is for a local moving company (so small amounts of traffic and very few pages) that was built on Wordpress... I was told when I first started that I should create tags for some of the cities serviced in the area. I did so and tagged the first blog post to each tag. Turned out to be about 12-15 tags, which in turn created 12-15 additional pages. These tags are listed in the footer area of each page. There are less than 20 pages in the website excluding the tags. Now, I know that each of these pages are showing as duplicate content. To me, this just does not seem like best practices to me. For someone quite new to the industry, what would you suggest I do in order to best deal with this situation. Should I even keep the tags? Should I keep and not index? Should I add/remove from site map? Thanks in advance for any help and I look forward to being a long time member of SEOMoz.
White Hat / Black Hat SEO | | BWrightTLM0