Multiple hreflang tags
-
I'm trying to advise on the multi country seo for a site in terms of markup. We've already decided on using sub folders rather than separate sites or subdomains due to an established link profile and good rankings in all countries. The question is in relation to the homepage. Obviously this is the page most likely to rank well in any country (the site is a .com). But can multiple hreflang tags be put on the page to say that the page targets many countries? Or would leaving the hreflang tag off allow it to just rank for all countries?
Also do Yahoo and Bing follow hreflang tags? I can't find any info on this anywhere!
Thanks very much in advance for any help!
-
Hi Gregory,
Did you get any further with your query above? I am considering implementing the same thing...
Thanks,
Dan
-
Does anyone have experience listing multiple countries for a page that serves a region? This would be used for sites that have regional content pages divided like North America, South America, EMEA (Europe / Middle East / Africa), APAC (Asia / Pacific). For example, can you tag the North America pages en-us and en-ca on the same page so that it targets English for US and Canada?
-
Hi there,
Hreflang annotations serve to inform Google to which language (and additionally if you want to geotarget, country) each of your URL versions are targeted.
You can use the hreflang default annotation, as described here, when you want to show a default URL for a language / country that you're not targeting, which sounds like the situation you describe.
On the other hand, Bing doesn't support hreflang, but you can use the content language meta tag instead that they do take into consideration:
Thanks,
Aleyda
-
You can definitely have multiple hreflangs. This is the way to set it up:
The exact syntax to use in the header of the original would look something like this, for a site that has an original in English and alternate versions in Spanish (targeted to the audience in Mexico) and German:
(see: http://returnonnow.com/2012/06/international-seo-hreflang-tag/)
You should also deal with hreflang and alt languages in your sitemap, per: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=2620865
I'm also fairly sure that Bing does not support hreflang. Only Google & Yandex do, I believe. I assume that will change as more international sites get their properties setup for Google and other engines want to stay relevant on international search.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hreflang implementation via sitemap - don’t need canonical tags?
Hi, Quick easy question here I hope! An international site has hreflang and canonical tags in page head sections and also hreflang in the sitemap so I can see one version needs removing. The head section versions are relative URLs and need updating so think we will keep the sitemap hreflangs instead. If the sitemap implementation is going to be used (sitemap auto-updates when changes are made to pages so seems easier to do this way) am I right in thinking No canonical tags are needed at all (and can safely be removed from head section too?). Pretty sure links included in sitemap are assumed to be canonicals, or any issues with this approach? Will be using x-default for the default language version of homepage too.
International SEO | | MMcCalden0 -
Does not having any hreflang tags for U.S Visitors lead to an increase in International Visitors?
I have seen a massive increase in International Visitors on our website and visitors within the United States dropped off hard this month (by about 20%). Could it be possible that not having any hreflang tags can lead to an increase in International Customers visiting the site even though your sitemap is set to "Target users in United States" within the Google Search Console? In the Google Search Console, I have International Targeting set to "Target users in United States." However, Google Search Console is saying our site doesn't have any hreflang tags. In the Google Search Console, it says "Your site has no hreflang tags. Google uses hreflang tags to match the user's language preference to the right variation of your pages." I'm not sure when that was flagged, but recently we have seen a massive increase in International Visitors to our site from countries such as Russia, Vietnam, Indonesia, the United Kingdom and so on. This poses a problem since our chances of turning one of those visitors into a customer is extremely slim. Along with that, nearly every international customer is contributing to an extremely high Bounce Rate. Attached is a screenshot of the Error about hreflang tags. https://imgur.com/a/XZI45Pw And here is a screenshot of the Country we are targeting. https://imgur.com/a/ArpWe9Z Lastly, attached is a screenshot of all of the Countries that visited our site today: https://imgur.com/a/d0tNwkI
International SEO | | MichaelAtMSP1 -
When should hreflang be deployed in this situation; now or later ?
Hi I have a question in regard to point 1 in Gianluca Fiorelli first comment on Aleyda Solis old but great international targeting article in regard to hreflang: https://mza.bundledseo.com/blog/using-the-correct-hreflang-tag-a-new-generator-tool it would obvs be amazing if either Gianlucca or Aleyda can answer but if anyone else feels they can do so confidently then that would be great too 🙂 I'm advising someone in similar situation as that (their main brand is USA based on a .com showing up in UK searches too) and they have launched .co.uk sites (without any seo) to target UK brand searches, so obviously the .com is still dominating UK serps for brand, and the .co.uk is ranking on page 4 on average for a brand search. **BUT **before I tell them to roll out hreflang shouldn't they build up some authority etc first for their new country specific (.co.uk) site ? since they are very new and have no authority or even basic SEO and don't rank higher than page 4 for brand searches (the .com is in no1 in both usa and uk). I know hreflang needs to be used correctly here but im not sure when it should be, now or later (after authority has built up for the new uk focused sites) ? In other words I take it deploying the hreflang correctly wont simply cause these home pages to swap positions for brand search in uk (or will it) ? Im worried deploying it immediately could actually destroy the brands current page 1 serps for brand term (since will remove the .com page from the uk serp). Hence i take it its best to build up the new .co.uk sites seo/authority etc first and at least get that sites brand ranking moving up the listings before deploying hreflang on the .com, to then hopefully remove the .com listing in place of the .co.uk for brand ? OR does Gianlucca point in his comment suggest that correct hreflang usage on both sites should swap the high authority .com no1 position with the low authority .co.uk for a brand search ? Many Thanks Dan
International SEO | | Dan-Lawrence0 -
Which pages to put hreflang on?
Hi, we are running a site which is a directory consisting of numbers of phone spammers. It contains descriptions, comments and so on. We are currently present in 9 countries. The websites all have the same structure, but, of course, the spam numbers in each country are different ones. If I want to tell Google that our website is available is several locations/languages, do I only put my hreflang tag on the start page then? Thanks
International SEO | | Roverandom
Thomas0 -
Multiple geographic targeting in Europe
I have a site that is applicable to German speaking people in central europe. If I were to geotarget the site in google webmaster tools to Germany, would that prevent users in Switzerland or Austria seeing the site in their search results.
International SEO | | zeropointlabs0 -
Ranking well internationally, usage of hreflang, duplicate country content
I'm trying to wrap my head around various options when it comes to international SEO, specifically how to rank well in countries that share a language, and the risk of duplicate content in these cases. We have a chance to start from scratch because we're switching to a new e-commerce platform, and we were looking into using hreflang. Let's assume an example of a .com webshop that targets both Austria and Germany. One option is to include both language and region in the URL, and mark these as such using hreflang: webshop.com/de-de/german-language-content (with hreflang de-de)
International SEO | | DocdataCommerce
webshop.com/de-at/german-language-content (with hreflang de-at) Another option would be to only include the language in the URL, not the region, and let Google figure out the rest: webshop.com/de/german-language-content (with hreflang de) Which would be better? The risk of inserting a country, of course, is that you're introducing duplicate content, especially since for webshops there are usually only minor differences in content (pricing, currency, a word here and there). If hreflang is an effective means to make sure that visitors from each country get the correct URL from the search engines, I don't see any reason not to use this way. But if search engines get it wrong, users will end up in the wrong page and will have to switch country, which could result in conversion loss. Also, if you only use language in the URL, is it useful at all to use hreflang? Aren't engines perfectly able to recognize language already? I don't mention ccTLDs here because most of the time we're required to use a .com domain owned by our customer. But if we did, would that be much better? And would it still be useful to use hreflang then? webshop.de/german-language-content (with hreflang de-de)
webshop.at/german-language-content (with hreflang de-at) Michel Hendriks
Docdata Commerce0 -
Correct Hreflang & Canonical Implementation for Multilingual Site
OK, 2 primary questions for a multilingual site. This specific site has 2 language so I'll use that for the examples. 1 - Self-Referencing Hreflang Tag Necessary? The first is regarding the correct implementation of hreflang, and whether or not I should have a self-referencing hreflang tag. In other words, if I am looking at the source code for http://www.example.com/es/ (our Spanish subfolder), I am uncertain whether the source code should contain the second line below: Obviously the Spanish version should reference the English version, but does it need to reference itself? I have seen both versions implemented, with seemingly good results, but I want to know the best practice if it exists. 2 - Canonical of Current Language or Default Language? The second questions is regarding which canonical to use on the secondary language pages. I am aware of the update to the Google Webmaster Guidelines recently that state not to use canonical, but they say not to do it because everyone was messing it up, not because it shouldn't be done. So, in other words, if I am looking at the source code for http://www.example.com/es/ (our Spanish subfolder), which of the two following canonicals is correct? OR For this question, you can assume that (A) the English version of the site is our default and (B) the content is identical. Thanks guys, feel free to ask any qualifiers you think are relevant.
International SEO | | KaneJamison1