9600 exact searches position 3 but only 125 clicks????
-
Seeing something a little strange on one of my clients sites.
They are position 3 in Google and the only result on the page Google Authorship installed on their site.
Exact match terms in the UK via Keywords tool are 9600 yet they only get 125 clicks on average for the month.
There rank has not changed in the last 3 months and they have had a solid position 3.
-
James,
Taking into account the numbers you get in the tool are far from exact and the traffic estimates that were extrapolated from AOL click through data released in 2006, your numbers could certainly be considered right on the mark. It's very surprising to recognize the difference in traffic between just a couple of places in the search results, isn't it!
-
I thought google changes the meta discriptions depending on what the user is searching for.
Is this not true in all cases then?
-
This is the problem I have had in the past,
If an authoritative site which everyone knows such as gov.uk ranks first position and the user can find the answer to their query on that site, you are out of luck.
You have to be #1 and that's a hard task when your fighting against wiki, gov.uk etc.
Without a doubt your search term is not a browsing term, I would be inclined to guess it's a question and your client is supplying an answer.
-
My first two thoughts:
-
Possibly #1 and #2 are answering the query. Without knowing the actual search term, it's hard to say.
-
The search term may not match the meta description or the description may be (sorry) just crappy. It's hard to say without the term and link of course.
If your description isn't catching visitors, my first thought would be to try changing it and just track next month vs. this month. If you want to either PM the actual data or if you can post it, we could look further into it but without that, there are many reasons it "could" be not getting clicks.
-
-
That's interesting. I checked out my webmasters account and it's similer for me. We're UK based as well.
Perhaps we just need to take these numbers with a pinch of salt.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If my product trending country is Australia while i am based in US .so for analyzing SERP should i change my search setting to Australia or go with US?
I selected an affiliate keyword .now the next step is to analyze the SERP and look for competitor .if my current search setting is US and google trends show that my product is trending in Australia ,so should now i change my search setting to Australia or go with US?
Keyword Research | | Niu843jr0 -
Bulk Keyword Position Checker - Urgent
Can anyone recommend a good bulk search engine keyword position checker.
Keyword Research | | seoman10
I need to check a few hundred keywords against our own domain. Thanks in advance.0 -
Google recommended dropdown in search bar
When Google drops down and tries to predict what you're searching for, are the terms in order of popularity from the top down?
Keyword Research | | SSFCU0 -
Google search not grouping keywords properly
When is a 'Repair' not a 'Repair'...? When it's a "Service" (... cue rapturous applause and laughter!) We run an air conditioning website and we have recently noticed that Google is assuming the keyword "Repair" also means "Service". For example if you type in (in the UK) "Air Conditioner Repair" the first page of Google it puts the word "Service" in bold. E.g: 1. Check this before calling for air conditioner service - YouTube 2. Halfords Autocentres| Air Conditioning Service for all car makes and 3. Service Your Air Conditioner for Summer Comfort « Sustainable Now... why do I find this annoying. I had a amicable dispute with a colleague last year before all of this happened. I noticed that our Google Adwords campaign was showing a high bounce rate for our /air_conditioning_service page. He explained to me that if someone wanted and 'air conditioning service' it was because they wanted their air conditioning fixed / cleaned etc. My argument was that a fair few of the people bouncing off were actually looking for a company to provide a service (of air conditioning) that they were looking for. We split the page in half (half linking through to a repair page and the other half to a page about the service that we offer) and ran a test against the original. I was only expecting a small percentage of people to click on the new option we had added to the page, however, the difference was far greater than ever expected. It was a 60/40% split in favour of the new option not people wanting their aircon repaired/serviced! So in conclusion... very annoyingly, Google is recognising my service page rather than my far more relevant repair page, and there seems to be nothing I can do about it (other than make my service page more relevant) Rant over... but has anyone else experienced anything similar? Is there anything you can do about it?
Keyword Research | | trickshotric0 -
Best numbers but 6th position
Hi.. I'm trying to understand your system but even watching the video tutorial you never said anything about the icons (checked gray) that appears in Difficult reports. And another question. Do you have any idea about WHY we have the Best Page Authority, Page Linking, domain authority and Root domain Linking Root Domains and we are are the 6th place on ranking.. We used to be at the 1st for years and not we are going down.. Thank you wYlcD.png
Keyword Research | | mike_br0 -
Broad Match and Exact Match
Using the keyword tool Ive noticed theres Exact match and Broad Match , Exact match is always way less . Is exact match only when a person puts the keyword in quotes? or is that the number of times when a person puts in the exact keyword. ? I see that google adwords only puts the broadmatch.
Keyword Research | | globalcampus0 -
Impressions vs. Clicks
How can I research why I'm getting 600 impressions and 35 clicks? My main targeted keyword is coming up in 3rd place, but the number of clicks has not gone up very much.
Keyword Research | | Mariannag72820 -
Google search results
Does Google always return the results of a search query in a broad based fashion if the searcher does not use brackets or quote marks? Or, do they display the older domains of sites with authority under the broad based parameters and newer sites only if there is a possible exact match? How does Google decide which type of search results to display? Thanks for any insight. I
Keyword Research | | hawkvt10