How do I prepare my store for Penguin 2.0?
-
Looking for advice from someone who has been keeping up on the updates from Matt Cutts, other sources on what to work on for my web store to prevent getting hit hard by the upcoming penguin update.Practical advice on what to clean up on the site would be extremely useful.
Watched a Matt Cutts video yesterday getting a preview...I'm very curious about the part saying that Google will show preference to those who are "Experts in their Fields."
What makes you qualified for this?
We are in the wicker furniture industry and have been a local brick and mortar store since 1982. We started our website about 1998, so I would consider that experience possibly part of the equation.
On the other hand, I know everyone would love to say they are the experts in their niche, so it would be nice to know what needs to be done to achieve this.
Thank you in advance for any help,
Mark Grabowski
Wicker Paradise
-
Thanks Kevin
-
I think "Experts in their Fields" heavily means contextual relevant &/or popular links. An example of this is when you were in school and the class had to write on a specific topic, on let say wicker furniture, what sites would your classmates and you research and claim on their works cited page? If the works cited page cites your site by many students, it probably would be recognized as a good resource for the term "wicker paradise" (and thus experts in your field by a range on papers --or in this case sites).
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What would you say is hurting this site, Penguin or Panda?
Would you say this is both Penguin and Panda and no penalty has ever been lifted? What would be your general recommendations for this site? seWnoQm
White Hat / Black Hat SEO | | BobGW0 -
Recovering from Google Penguin/algorithm penalty?
Anyone think recovery is possible? My site has been in Google limbo for the past 8 months to around a year or so. Like a lot of sites we had seo work done a while sgo and had tons of links that Google now looks down on. I worked with an seo company for a few months now and they seem to agree Penguin is the likely culprit, we are on page 8-10 for keywords that we used to be on page 1 for. Our site is informative and has everything in tact. We deleted whatever links possible and some sites are even hard to find contact information for and some sites want money, I paid a few a couple bucks in hopes maybe it could help the process. Anyway we now have around 600 something domains on disavow file we out up in March-April, with around 100 or 200 added recently as well. If need be a new site could be an option as well but will wait and see if the site can improve on Google with a refresh. Anyone think recovery is possible in a situation like this? Thanks
White Hat / Black Hat SEO | | xelaetaks0 -
Google Panda and Penguin "Recovery"
We're working with a client who had been hit by Google Panda (duplicate content, copyright infringement) and Google Penguin (poor backlinks). While this has taken a lot of time, effort and patience to eradicate these issues, it's still been more than 6 months without any improvement. Have you experienced longer recovery periods? I've seen sites perform every black hat technique under the sun and still nearly 2 years later..no recovery! In addition many companies I've spoken to advised their clients to begin right from the very beginning with a new domain, site etc.
White Hat / Black Hat SEO | | GaryVictory0 -
Dump Penguin Hit Domain
Just wanting to get some feedback from others dealing with Penguin hits on client's websites. We've got one particularly client that has been hit badly because of a high proportion of link toxicity. After running the Cemper Detox Tool we found that only about 25 links are healthy. We're actually thinking of dumping the domain and moving the website to a new domain and starting again with link building (manually grabbing as many of the existing healthy links as possible on the way). Has anyone out there used this strategy? What do you think of the potential of the Sandbox of the new site vs. the Penguin hit on the old site. Do you think the 'drag' of Penguin is higher than the 'drag' of the Sandbox on rankings? Thanks guys, look forward to your insight!
White Hat / Black Hat SEO | | mavster0 -
Loss of 85-90% of organic traffic within the last 2 weeks.
Hey Everybody, Have a client that recently came to us asking for SEO help. Did some initial analysis on their current SEO status and most everything looked pretty good. On-page work was pretty good, nothing really lacking there other then missing alt tags for all images. Their linking profile looked good too. Lots of good links from quality sources, all relevant. Client has done some good press releases. They could probably use a bit more focus in their content as it is somewhat general and not keyword focused. Initially it didn't look like they needed any help with their SEO, so was a bit curious as to why they contacted us. Today we get their google analytics information and immediately noticed that they have had a 85-90 percent drop in organic traffic from all major search engines that started about two weeks ago. If all their SEO looks to be done properly, any ideas what would account for the massive drop in traffic? The only thing that looks like may have happened is that they may have dropped a couple spots from position #1 to position 2-3 for some of their highest traffic terms. Even if that is the case, I would not expect such a high drop off in terms of organic traffic. Just curious as to what anyone else can attribute the huge drop in traffic to or what else may help identify the issue. It's almost as if analytics was turned off or removed from the site, but that is not the case.
White Hat / Black Hat SEO | | Whebb0 -
Starting fresh on a new url after serious Penguin update down rank
Hi friends My site www.acupunctureclinicvictoriabc.com was recently hit by the penguin update and i dropped to page 5 of local searchs for my key words. A while back I had some bad link building done and now paying for it:( I thought the disavow tool (used 4 months ago) would deal with this issue but apparently not The current url is feeling like a lost cause. My question is if I start fresh on a new url, can I use my old content (or even clone the site and move it to a new url) without being punished for duplicate content on the new site? Any recommendations for starting fresh? I really appreciate any thoughts on this matter, as I am feeling a bit lost and bummed about this issue thanks!
White Hat / Black Hat SEO | | Silasrose0 -
Not Sure Exactly How Penguin is Effecting My Site (looking for tuff love)
Hello Everyone, I own a small web design firm website. My site was for sure hit by Penguin, but not sure why they devalued my pages. I dont really do SEO or link building except for my own site. I normally turn clients down when they want SEO services. Mainly because we do web design really well, so I've chosen to invest my time doing that versus doing both. For most of my keywords I took a 5-10 spot drop. Nothing super major, but enough that its tanking my business. I've survived all of the panda stuff, so I assumed my content writing, and link building tactics were good, but I'm wrong. Here is my website: http://www.clikzy.com/ I will explain what I have been doing below, and I am looking for a little help/direction. I don't mind if you look at my site, links, and are brutally honest. I do have original content ( I just ran everything through copyscape a month prior), and I occasionally get duplicate pages as my CMS tends to create them automatically, but we do a fairly good job of redirecting those pages when they occur. My link building tactics have been a mixture of the following. I have used anchor text alot which could be my demise. Forum postings
White Hat / Black Hat SEO | | Juratovic
Blog Comments
Website Footers (roughly 20 over the course of a year)
Web Design Directories (explain below) I did start using directories in January. I would use OpenSite Explorer, and review some of my bigger competitors, and would occasionally get listed on a web design directory they were on. I think total I probably purchase 8-10 since Jan including botw, business.com, etc. I have some local pages which I create case studies for which ranked fairly well. For instance for the term Baltimore Web Design I used to rank #1, but not I'm 5-6. Here's the keyword: http://www.clikzy.com/reston-web-design.html One more note: I did redirect an older website I have (12 years) to my current site (3 years) in Jan. Mainly because it ranked well for terms in NYC. I've dropped for those terms around 5 spots. I have a few questions: 1. What would you suggest to fix something like this? Power Content? Better Links? (of course, we all want better links) 2. Remove links? I am not sure which ones are bad. One thought was to just kill my local pages (roughly 15 pages) which would also kill any bad links I may have point to them. 3. If I have a bad link pointing to a internal page, could that bring down my home page rankings? Any help would be appreciated. I am in the process of interviewing for a full time PR person to come on staff to help us with our content, and PR. I knew I should have invested in this person a year ago! ha! Thank you! Pete0 -
Google Penguin w/ Meta Keywords
It's getting really hard filtering through the Penguin articles flying around right now so excuse me if this has been addressed: I know that Google no longer uses the meta keywords as indicators (VERY old news). But I'm just wondering if they are starting to look at them as a bigger spam indicator since Penguin is looking at over-optimization. If yes, has anyone read good article indicating so? The reason I ask is because I have two websites, one is authoritative and the other… not so much. Recently my authoritative website has taken a dip in rankings, a significant dip. The non-authoritative one has increased in rankings… by a lot. Now, the authoritative website pages that use meta-keywords seem to be the ones that are having issues… so it really has me wondering. Both websites compete with each other and are fairly similar in their offerings. I should also mention that the meta-keywords were implemented a long time ago… before I took over the account. Also important to note, I never purchase links and never practice any spammy techniques. I am as white hat as it gets which has me really puzzled as to why one site dropped drastically.
White Hat / Black Hat SEO | | BeTheBoss0