For years in top 3 organic for most popular keyword; now 17th :(
-
For years, my website was in top 3 organic positions for out most popular keyword; now after the latest google algorithm update we are 17th This is severely affecting our sales and I need ideas on how to improve our position.
What areas do I need to look at to help correct this drop in organic ranking?
My website is **r a d i a n t g u a r d . c o m **
Thanks, Rhonda
-
Something I forgot to mention --- I tried going to your site from your profile and the link was broken. Might wanna fix that. It goes to http//www.---- (colon is missing)
Good luck!
-
Seriously. It will honestly be incredibly beneficial and may in itself get your rankings improved.
When I joined my current company they were hesitant to change their website for the same reasons. I rebuilt the site and launched it a few months ago and we have seen drastic improvements in ranking and conversion ever since.
Go for it! My money says you'll see a marked improvement.
-
We've been hesitant to change much for fear of losing rankings.
Glad you are looking into a new design.
Instead of going into this with a feeling of fear, try to change your mentality to a "we are going to make major improvements in the design, major improvements in the SEO and major improvements in the conversion rate."
Start thinking Win, Win, Win as you do this and bring in expertise if you feel that you need help in one or more areas. Invest one time and reap the benefits for years.
(I strongly agree with Jesse about the design. It is really labor-intensive to look at your products. I can imagine visitors landing and leaving immediately. I would.
Keep in mind that you are selling a techie product and techie people are probably the buyers. You don't want to look like a noob.
-
Thanks guys! It's been a couple of years since we've updated our website. We've been hesitant to change much for fear of losing rankings. Guess that's not a problem now. I'll look into a face-lift.
-
Hi Rhonda,
Have to agree with Jesse, even if you complete the SEO, it's not too much point having a website at the top of Google with lots of traffic that can't convert based on the design.
Fix up internally, while you build and expand externally. It will require a sustained commitment to SEO and online marketing as your competition will continue working also.
-
Well it sounds like you have competition now. Time to start a link building campaign, grow some strong original content via blogs/youtube/social media and get people to organically link to your site. IE - SEO-it-up!
Slightly unrelated - When was the last time your site had a face lift? Not to be critical, but I'd suggest perhaps looking into modernizing the layout a bit better. It looks old and dated and a bit clunky. For a brief moment I thought you were using frames... it's like that. The big banner in the middle at the bottom is full of horribly pixelated images and the layout is worn.. Again, not trying to be mean I'm just saying UX is everything.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword position
I fixed all the crawl issues but still my website is in second page.
On-Page Optimization | | NueveSolution0 -
How can a page rank for keywords that it does not have on it?
I have a client that is ranking in the top 10 for several keywords on their homepage. Their site has no purposeful SEO in it, there is barely any text on the homepage at all and none of the text are the keywords it is ranking for.
On-Page Optimization | | woodchuckarts2 -
Homepage and keywords
hello, another problem i am facing is that if i see in my rankings over 90% of keywords are connected with my home page. When i go to moz pro in Page Optimization Score wanting to optimize the page to rank better there are some propositions the issue is that it is impossible to have over 100 keywords in home page title to optimize it better for each one of these. I have more specific build more specific sites for many of these keywords in the site but google continues to rank all those keywords for the home page and not for the more specific page that could also be optimized for every keyword it deals with. In adition the question i posted in moz with url: https://mza.seotoolninja.com/community/q/greek-language-distinctiveness is also mainly connected with above issue. Please help thanks
On-Page Optimization | | anavasis0 -
How "Top" or "Best" are considered when in front of keyword
I would like to know if someone has proven info how google today counts words "Top" or "Best" when in front of main keywords you try to rank for. For example, if I have a keyword like "Restaurants in Madrid" and I optimize that page without using words "top" or "best" will it have good rankings for keywords "top restaurants in madrid" and "best restaurants in madrid" ? I suppose that google is smart enough to know that web page should be good ranked even without using those 2 words but would like to know percentage of my loss if I just exclude those words from title tag and other important onpage factors. I want to rank high for all the 3 combinations, with "top", with "best" and without it in front so searching for best solution. I plan just to add one of those words, for example "top" and hope that google will know that "top" = "best" 🙂
On-Page Optimization | | m2webs0 -
Dashes "-" in keyword?
Just running over the page/keyword analyzer and Moz picked up the fact that my link and title are not the same as the keyword I am targeting. I am targeting the keyword "Battlefield 4 CD Key" However my title (and therefore link) are Battlefield 4 CD-Key. Note the dash. Does the dashes matter in SEO or should I try to remove them and have continuity through all of the page.
On-Page Optimization | | MrPenguin0 -
Content Optimization - Multiple Keywords or One?
I have three web pages I'm trying to increase traffic to (and thus conversions). I've carefully researched and selected 15 keywords. There's about 3-5 keyword groupings that are similar enough so I can optimize each page with all of them (for example - autobody, dent repair, scratch repair). I see a couple ways to approach optimizing the pages: select one main keyword to put in the header and support it with the other 2-4 keywords in the content body select 3-5 keywords and evenly optimize the page for each (several headers and sections about each) pick one keyword per page I'm constrained to three web pages since it's a clients website. Otherwise I'm guessing the best method would be to create content for each keyword in something like a blog. I basically see the pros and cons as this: including multiple closely related keywords on a page will bring more traffic and thus overal conversions; however it will take longer to rank for those keywords. Focusing the content on one keyword will increase conversion rate and take a shorter time to rank that page since it's more focused, but less overall traffic and conversions. With the page number constraint and increasing conversions being the goal of optimization, what are your thoughts on the pros and cons of each choice?
On-Page Optimization | | reidsteven750 -
I have two pages ranking for the same keyword.
The index page and the targeted landing page for that keyword. They have different content, title, meta but I am competing with myself for the main keyword in the industry. What is the best way to fix this? 301 the keyword page to the index page?
On-Page Optimization | | Aftermath_SEO0 -
Footer copyright year statement. good or bad
Hi, I see a lot of sites with a year copyright statment in the footer like Copyright 2011 - DomainName.com or Copyright 2002 - 2012 - Domainname.com since new year a lot of sites (founded before 2011) still have 2011 instead of 2012 in the footer. Do you think the date gives any signals to google? Should someone update the date or remove it completely? I would tend to remove it completely since the page date for google is submitted in the HTTP header. But maybe the info could be of any use for the user. Any best practices?
On-Page Optimization | | Autoschieber0