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If microsoft (bing) owns yahoo, then why are the rankings different?

Technical SEO

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adriandg last edited by

Same keywords, different positions of different companies. Aren't they using the same algo for their rankings?
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KeriMorgret @loaf1011 last edited by

Looks like this is the current URL:

http://www.covario.com/2010/09/bing-and-yahoo-same-algorithm-different-results/#fbid=EVtSrt0tirw
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loaf1011 @KeriMorgret last edited by

The link in this article is broken... Is the article still housed somewhere?
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KeriMorgret last edited by

Bing and Yahoo have a partnership where Yahoo will use Bing's algorithm for ranking, but can still affect how things are displayed to the user. Covario has a post on this last year at http://actionableinsights.covario.com/1650/bing-and-yahoo-%E2%80%93-same-algorithm-different-results/ that should provide some more background information.
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