Moving Part of a Website to a Subdomain to Remove Panda Penalty?
-
I have lots of news on my website and unlike other types of content, news posts quickly become obsolete and get a high bounce rate.
I have reasons to think that the news on my website might be partly responsible for a Panda penalty so I'm not sure. There are over 400 news posts on the blog from the last 4 years so that's still a lot of content.
I was thinking of isolating the news articles on a subdomain (news.mywebsite.com)
If the news play a part in the Panda penalty, would that remove it from the main domain?
-
Not necessarily. I run a news website that covers current affairs. And as my site is in a small niche but has good domain authority, it ranks well for many random search terms. My bounce rate is about 83% but still ranks #1 for all my main keywords.
Naturally, I'd prefer if it were lower, but it does show that it's not a critical factor. I'm pretty sure it counts a lot more when Google calculates your quality score in AdWords however.
-
-
It's not low or thin content but I thought Google was using the bounce rate as an indicator of low quality content.
-
My understanding is that panda is about low quality and thin content. Are your news posts either thin or low quality content? If not why worry?
I can understand the problem with bounce rate, but two points: 1) your article might still be interesting for the person who searched for it. 2) you can promote your latest news stories at the bottom of the post and in the right nav, e.g. look at how the dailymail.co.uk right nav is filled with juicy news stories which I'm sure increase the pages read on their site and decreases the bounce rate, e.g. http://www.dailymail.co.uk/femail/article-2326088/Prince-Harry-delights-staff-surprise-visit-Chelsea-Flower-Show.html
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I have multiple websites for my different brands or one main website with different tabs/areas?
My client creates apps. As well as the apps they create themselves, they have made some of their own that cover various different topics. Currently they have individual websites for each of these apps, and a website for their app making business. They are asking whether they should just have one website - their app building site, which also includes information about the two apps they've built themselves. My feeling is it's better to keep them separate. The app building site is trying to appeal to a B2B audience and gain business to build new apps. AppA is trying to help carehomes and carers to streamline their business, and AppB is trying to help workplace and employee welfare. Combining them all will mean lots of mixed messaging/keywords even if we have dedicated areas on the site. I also think it will limit how much content we can create on each without being completely overwhelming for the user. If we keep them all separate then we can have a very clear user journey. I would of course recommend having blog posts or some sort of landing page to link to AppA and AppB's websites. Thoughts? Thank you!
Intermediate & Advanced SEO | | WhitewallGlasgow0 -
Removing Bad Links
Hi all, I am in the process of conducting a Link Audit and I am faced with quite a lot of seemingly poor quality examples, such as; http://gotogetaways.com/tag/cunard/ http://jobhiringlocalandabroad.blogspot.com/p/job-hiring-for-cruise-liner-orchestra.html http://lumukixu.xlx.pl/p-o-cruises-aurora.php To me these should be removed \ disavowed but I am getting a little resistence from stakeholders regarding the amount of links I am seeking to rid ourselves of - all are of a similar quality to my examples above... Just so that I know that I am not being 'over eager' with my audit, I welcome your opinions Thanks Andy
Intermediate & Advanced SEO | | TomKing0 -
Best way to remove full demo (staging server) website from Google index
I've recently taken over an in-house role at a property auction company, they have a main site on the top-level domain (TLD) and 400+ agency sub domains! company.com agency1.company.com agency2.company.com... I recently found that the web development team have a demo domain per site, which is found on a subdomain of the original domain - mirroring the site. The problem is that they have all been found and indexed by Google: demo.company.com demo.agency1.company.com demo.agency2.company.com... Obviously this is a problem as it is duplicate content and so on, so my question is... what is the best way to remove the demo domain / sub domains from Google's index? We are taking action to add a noindex tag into the header (of all pages) on the individual domains but this isn't going to get it removed any time soon! Or is it? I was also going to add a robots.txt file into the root of each domain, just as a precaution! Within this file I had intended to disallow all. The final course of action (which I'm holding off in the hope someone comes up with a better solution) is to add each demo domain / sub domain into Google Webmaster and remove the URLs individually. Or would it be better to go down the canonical route?
Intermediate & Advanced SEO | | iam-sold0 -
Client is paranoid about Google penguin penalty from getting links from a new website they are building
We have a client that is creating a new promotional website that consists of videos, brands and product reviews (SITE B). After a visitor watches a video on SITE B they will be given a "click to purchase" option that will lead them to the original website (SITE A). Our client is paranoid that since all the outgoing links on the new SITE B are going to the original SITE A there might be algorithm penalty (for one website or both). I find this very unlikely and even recommend "no follow" coding for a peace of mind. However are there any resources/links out there that can back up my argument that they will be alright? Thanks
Intermediate & Advanced SEO | | VanguardCommunications0 -
My Website Has a Google Penalty, But I Can't Disavow Links
I have a client who has definitely been penalized, rankings dropped for all keywords and hundreds of malicious backlinks when checked with WebMeUp....However, when I run the backlink portfolio on Moz, or any other tool, they don't appear anyone, and all the links are dead when I click on the actual URL. That being said, I can't disavow links that don't exist, and they don't show up in Webmaster Tools, but I KNOW this site has been penalized. Also- I noticed this today (attached). Any suggestions? I've never come across this issue before. xT6JNJC.png
Intermediate & Advanced SEO | | 01023450 -
First attempt at manual penalty removal fails - all example links provided by Google not in Majestic, GWT, Ahrefs, LinkDetox, or OSE.
Hello all, I am trying to recover a site from a manual penalty. I already submitted once. Here's what we did. We took the link profile from webmaster tools, majestic seo, ahrefs, link detox, and ose. We manually looked at every link to exclude good links. Then used a tool to run the removal campaign. Submitted a disavow file and reconsideration request. Google came back with a denial. When I looked at the three example links that Google provided, they were definitely spammy (forum profile and comment spam). But none of them were in any of the original csv downloads from GWT, Ahrefs, Majestic, OSE, or LinkDetox. What can I do? Thanks in advance for any help.
Intermediate & Advanced SEO | | NicoleDeLeon0 -
Moving to subdirectory from subdomain, where subdomain PR is equal to root domain PR
Hi all, I'm currently in the process of revitalizing my company's blog. Currently, the blog sits on a subdomain (blog.rootdomain.com). SEO best practice dictates that I should move this (and 301 redirect the old URLs) to rootdomain.com/blog to concentrate link equity and avoid the risk of having search engines treat the subdomain as separate from the root domain. However, the PageRank Status extension for Chrome is reporting that the PR for the blog on the subdomain and the root domain are the same. Is there any benefit to migrating the subdomain to a subdirectory? Is that data accurate enough to base decisions off of?
Intermediate & Advanced SEO | | brad-causes0 -
Are widgets dangerous after the Panda update?
My site provides widgets (online polls) which were developed so that each one would embed a do follow text link into the customers website. With Panda's unnatural link algorithm now in place should I modify these links to be nofollow and give up on this strategy or alternatively just set the text as my sites domain name? The only other option I could think of was to only embed links where the customers site had a certain page rank or above? Any thoughts?
Intermediate & Advanced SEO | | Blendfish1