Should We Link To Our News?
-
We just started an "In the News" section on our webpage. We are not sure what would be the best for SEO purposes. Should we link to the news websites that have the stories about our company, even if they have no link bank? Or should we just take screenshots of the news article and only link to articles that link back to us (this is what we a currently doing)?
Here is our news page, http://www.buyautoparts.com/News/
-
IMO don't do it.
I know that Matt cuts once said that linking to high authoritive sites can be beneficial, but he did not elaborate how. I really don't think it helps you rank better. I would have at least one link out as reading the original google algorithm a page with no external links is a hanging page and not included in page rank calculations, there is a line of thought that this is also true on a website level. so at leas one external link on your site.
The idea is to have news linking to you, and you not linking to it. Screenshots seems ok.
-
It is worth making a Press or in the news page on the website, if the website is authority you can also have logos on the home page of the site saying "as seen in" it is more a trust thing for buyers.
-
It's not going to hurt you to link to them. It can also improve the rankings of the news mentions, which is a good thing if the press coverage is positive. Linking out to high quality sites is also a positive signal.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
By giving link do we lose our PageRank?
Hi moz fans,
Intermediate & Advanced SEO | | atakala
I'm asking this question because I've faced this (http://thatsit.com.au/seo/tutorials/a-simple-explanation-of-pagerank)
Till now I know that when we link to a page we **don't **lose our PageRank, we just give a PageRank but not to lose it .
I mean let's say If we have a page PR 1, and another page B which is pagerank 0,
And If we give link a to page B from page A, At the end of the iteration, we have Page A PR 1 and Page B PR 0,85.
**But **he said above the link If we give a link to a page, it would result like this.
Page A PR 0,15 and Page B PR 0,85. Which one is true ?
Thank you!0 -
Disadvantages of linking to uncompressed images?
Images are compressed and resized to fit into an article, but each image in the article links to the original file - which in some cases is around 5Mb. The large versions of the images are indexed in Google. Does this decrease the website's crawl budget due to the time spent downloading the large files? Does link equity disappear through the image links? Either way I don't think it's a very good user experience if people click on the article images to see the large images - there's no reason for the images to be so large. Any other thoughts? Thanks. 🙂
Intermediate & Advanced SEO | | Alex-Harford0 -
To recover from Penguin update, shall i remove the links or disavow links?
Hi, One of our websites hit by Penguin update and I now know where the links are coming from. I have chance to remove the links from those incoming links but I am a little confused whether i should just remove the links from incoming links or disavow the links? Thanks
Intermediate & Advanced SEO | | Rubix0 -
Do 404 Pages from Broken Links Still Pass Link Equity?
Hi everyone, I've searched the Q&A section, and also Google, for about the past hour and couldn't find a clear answer on this. When inbound links point to a page that no longer exists, thus producing a 404 Error Page, is link equity/domain authority lost? We are migrating a large eCommerce website and have hundreds of pages with little to no traffic that have legacy 301 redirects pointing to their URLs. I'm trying to decide how necessary it is to keep these redirects. I'm not concerned about the page authority of the pages with little traffic...I'm concerned about overall domain authority of the site since that certainly plays a role in how the site ranks overall in Google (especially pages with no links pointing to them...perfect example is Amazon...thousands of pages with no external links that rank #1 in Google for their product name). Anyone have a clear answer? Thanks!
Intermediate & Advanced SEO | | M_D_Golden_Peak0 -
Counting over-optimised links - do internal links count too?
To whit: In working out whether I've too many over-optimised links pointing to my homepage, do I look at just external links -- or also the links from my internal pages to my homepage? In other words, can a natural link profile from internal pages help dilute overoptimisation from external links?
Intermediate & Advanced SEO | | Jeepster0 -
Sitewide footer links - bad or not?
Hi, Sitewide footer links, is this bad for SEO? Basically I see all the time the main navigation repeated in the footer, sometimes as almost something to just fill the footer up. Is this bad for SEO (im guessing it is) and can you explain why you think it is? Cheers
Intermediate & Advanced SEO | | activitysuper0 -
Link anchor text: only useful for pages linked to directly or distributed across site?
As a SEO I understand that link anchor text for the focus keyword on the page linked to is very important, but I have a question which I can not find the answer to in any books or blogs, namely: does inbound anchor text 'carry over' to other pages in your site, like linkjuice? For instance, if I have a homepage focusing on keyword X and a subpage (with internal links to it) focusing on keyword Y. Does is then help to link to the homepage with keyword Y anchor texts? Will this keyword thematically 'flow through' the internal link structure and help the subpage's ranking? In a broader sense: will a diverse link anchor text profile to your homepage help all other pages in your domain rank thematically? Or is link anchor text just useful for the direct page that is linked to? All views and experiences are welcome! Kind regards, Joost van Vught
Intermediate & Advanced SEO | | JoostvanVught0 -
Switching to masked affiliate links
Hi there, I run a content affiliate website where I introduce products in articles and then link to merchants where the user can buy the respective product. Currently I am using regular affiliate links here with the "nofollow" attribute. With growing size of the site, I would like to switch to masked affiliate links, so instead of a link like "jdoqocy.com/click-123" I want to use "mydomain.com/recommend/123". My question here is: When switching to masked affiliate links, does it makes sense to also convert all the older unmasked affiliate links? If yes, what would be the best way to do that - Convert all old links at once or convert them over time (e.g. over a few month)? Currently about 2/3 of my site's outbound links are unmasked, external affiliate links. So I am afraid that changing this relatively large share of links from unmasked external affiliate links to masked links doenst look natural at all... Thank you for your advice!
Intermediate & Advanced SEO | | FabRag0