Can Ecommerce help with Keyword Rankings?
-
I am curious to know if an ecommerce website plays a role in higher rankings. we have been struggling for some time on a term and all of our competitors have an online shopping cart. we have a custom magento website with a request a quote form as our products are very costly. (range from $500 - $250,000).
Is there something we can add to the code to help boost our rankings?
-
If I had products like that I would have multiple articles about each product. These articles would cover every possible, probable, detail, benefit, aspect, question, concern, etc. that a customer might have about these products.
I do that for products that sell for under $100 and all of that content on all of those pages gives me an excellent chance of pulling in traffic on almost every primary, secondary, and long tail keyword in my niche.
It also makes my site stand out as the place for information and the people who know what they are talking about. So, even if I don't beat them on rankings, I beat then on exhibited knowledge. For items under $100 that delivers a lot of sales - even if my prices are not the lowest. I get lots of links from forums where people are talking about these products and they link to my information pages as a way of answering questions and settling arguments.
I believe that this comprehensive content approach is very helpful for my rankings, pulls in the long tail traffic and convinces customers for whom trust is important.
It is very expensive and time-consuming to build this type of attack but in my opinion, it paid before panda and penguin and is paying even better now as I see competitors dropping from the SERPs.
-
How do your other metrics compare to your competitors (amount of unique content, user engagement, domain authority, number of links, etc). Those are more likely to impact your rankings than having a shopping cart or not.
-
I'm pretty confident that presence of a cart does not, in itself, boost rankings.
I can see that there might be correlation between high rankings and commerce enabled sites though. Those sites possible have higher budgets, which means that more time/money is going in to things that do have impact on rankings.
There might also be some secondary effect where the presence of a store is encouraging the type of quality signals that Google does like: Customers might be spending longer on those sites, returning more frequently, sharing pages more often and the site picking up more links i the process.
Keep focused on known ranking signals.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If I optimize for a long tailed keyword, will I also catch the short keywords within it?
Say my long tailed keyword has three words in it that I also consider keywords. Will I catch the searches for those short keywords, or just the long tailed keyword phrase?
Algorithm Updates | | Scratch_MM0 -
Timeline for 301 Redirects to Take Full Effect in SEO Rankings?
Hey, I am working on transitioning a website and all of my current URL's will be slightly changed (moving to dynamic pages). I understand that I will need to 301 redirect all the old pages to their new counterparts but I would like to know how long it will take for the 301 redirects to take full effect in the search rankings. I ask because my site is an e-commerce site that receives 90% of it's business in January and the transition would take place December 15th. If my search rankings are not back up to par by January 1st then I will take a drastic hit to revenue. Please help this SEO noob out!
Algorithm Updates | | Stew2221 -
Website Rankings Dropped April 12
A client website dropped drastically on April 12. Outside of some branded keywords, search results dropped off of the first page and are buried on page 3+ at best. Nothing has changed on the site, and there were no problems with the link profile. GWT has no manual actions. Kind of at a loss. Does anyone know if there was an algorithm update or anything external that may be causing some problems here? Site is www.averybiomedical.com if you want to take a look, but I'm just curious if there was anything I should be aware of. Thanks for the help!
Algorithm Updates | | AdamWormann0 -
How does this site rank no 1 for big terms with no optimisation?
Hi, A client recently asked me abut a site that appears to have popped up out of nowhere and is ranking for big terms within their industry: http://bit.ly/11jcpky I have looked at the site for a particular term: Cheap Beds I was using unpersonalised search on google.co.uk with location set to London. The site currently ranks no 1 for that term and other similar terms. The question is how? SEO Moz reports no backlinks (they must have blocked?) Ahrefs and Majestic report report some backlinks but not many and no anchor text with the term in. The Page title and meta do not contain the term nor does the page seem to contain the term anywhere. The domain does have some age though has no keyword match in the URL. I'm a little stumped to how they are achieving these results. Any Ideas Anyone?
Algorithm Updates | | JeusuDigital0 -
Keywords in Footer
Do keywords in the footer carry the same weight as keywords on the rest of the page? Should we avoid having some keywords in the footer?
Algorithm Updates | | bloomnation0 -
Sharp Drop in SERP Ranking for Specific Keyword
I'm sure this happens to a lot of people for a lot of different reasons. My pages http://www.cleanedison.com/leed and http://www.cleanedison.com/courses/leed-green-associate suddenly dropped off the map over the past 2 weeks for the keyword "LEED Certification" I tried to limit the number of times "LEED" was mentioned on the first URL (/leed) to try to combat an over-optimization penalty but I did not for the second (/leed-green-associate). Both of them have fallen precipitously and are no where to be found on Google. What can I do to troubleshoot this? Is there anyway to guard against this in the future?
Algorithm Updates | | CleanEdisonInc0 -
How Do Geo Rankings Work?
I know that's vague, so let me specify. I recently got a client on the second page for a relatively difficult 2 word keyword. That is when the location is set to Chicago, Il in Google and private browsing in Chrome (so I'm not logged in). This is great because Chicago is the more important location (the client is located there and that's what his location is when he searches in Google). But when he goes home to the suburbs and searches, the ranking completely disappears. Why would he rank in a much more desired location such as Chicago vs a suburb way out of the city? Is that something you can control or target in terms of optimization? It's difficult trying to explain why this is happening to clients.
Algorithm Updates | | MichaelWeisbaum0