Ranking for Regions Nearby, but not Far Away Regions
-
Greetings Mozzers,
I'm working on a web based companies SEO where their services can be optimized for each area. We have different pages for different keywords with a region attached to the keyword string we are going after. For example, if the keyword is "Belts" and the regions you want to go after is New York and Miami. You are located in Miami so you have a page for "Miami Belts" and you rank well for it, but you want to start selling them online and want to rank for New York, so we have a "New York Belts" optimized web page that is completely unique content, however it isn't ranking at all.
Any thoughts? I know the address would be helping the the Miami page, but besides that why would the New York optimized page not rank? Lets say the two regions are equally competitive.
Any clarification and information is greatly appreciated.
-
Let's assume that all on-page factors are held equal - essentially both pages get a grade of A when you run them through the Moz campaign tool - everything on the page is dialed in. And, internal linking to each page is identical.
There are only 3 factors remaining:
- Number of external links pointing at your page.
- Level of competition in each SERP.
- The fact that your business is recognized as being in Miami.
Due to the fact that these 2 pages are new, let's pretend that you haven't manually built any external links to either page.
Next factor is the level of competition in that SERP. Considering it's Miami vs. New York, I'm not surprised that New York isn't performing as well right off the bat. Build up some more internal links and do some external link building, and more long term build up your Domain Authority. You'll get there.
Final factor is the fact that the business is in MIami. That absolutely makes a difference. You're just going to have to hustle harder to get into the New York SERP without the benefit of having local signals due to the business location.
-
Both would have similar url structures like this ->
-
How well is the URL optimized? How deep is the page located?
Is it like miamibelts.com/new-york-belts or is it like belts.com/new-york/new-york-belts?
-
For this example, they are equal amount of external and internal links. Freshly made pages, 2 months old. One was indexed and ranking well, the other, indexed and not ranking in the top 20 pages?
-
How many internal links are going to Miami Belts vs New York Belts?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to rank a product page
Hello, I have a product page and just did a little introduction ( 5 lines of text) but I have the feeling this is not enough for google. What is the solution ? Is it to increase the amount of content even though it is not going to be user friendly ? Or will google look at the product page I link too and take into account the content on those subpages to boost my "pillar / product page". Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
SERP Ranking
Hi everyone, I'm struggling to figure out why our website has dramatically changed and is ranking far worse than ever. We were top for around 10 keywords, and had over 4 high traffic keywords in position 1. I think the website needs updating (as it's magento 1.7), and that the competition is increasing. Taking our eye off the ball has been a huge mistake. Could anyone advise on what the next steps would be to start increasing to a better serp rank? These two are own main ranking pages:
Intermediate & Advanced SEO | | mg33dev
https://www.mediagenic.co.uk/
https://www.mediagenic.co.uk/budget-roller-banner.html Any advice or pointers would be absolutely awesome. Thanks0 -
Profound Rankings Drop - But only on Branded query
Hi all. I apologize for any redundancy in advance. I've seen similar queries about branded search but nothing that quite resembles mine. First of all, my site is Withdrawal-ease.com In the last few weeks, I've seen a significant drop in ranking for specific pages on my site that normally rank well in a brand search. I was trying to figure out what the heck was going on. So I looked at a bunch of queries for branded terms and it looks like I've been penalized...but I haven't For instance, when I google "Withdrawal Ease" I would typically see my home page first and then 3-4 of my most popular pages/posts directly underneath in the organic listings. Some of those popular pages include: http://withdrawal-ease.com/proven-home-remedies-for-opiate-withdrawal/ http://withdrawal-ease.com/how-to-detox-from-opiates-at-home/ http://withdrawal-ease.com/how-to-detox-from-suboxone-at-home/ Although the titles are similar, the content is all original and comprehensive...it's good content that has always ranked very well...and still does. But as of Late March they don't show up for branded searches. Now, when I google "Withdrawal Ease" I only get my home page listed and the other pages have all fallen to #60 according to Moz, WMT etc. What is strange is the fact that these popular pages still rank highly for my key terms and relevant searches. I have not noticed any significant drops other than when I do a branded search. I have added a picture from WMT as an example. The image displays a search from my brand name and my most popular page that would typically have ranked #2 below my homepage. As you can see. the impressions and clicks fall, then jump and then totally disappear for my branded query. Looking at the chart, one might observe that the mobile update seems to roughly correspond to the rankings drop but we've been very diligent about being mobile friendly and all of the checks for mobile friendliness pass with flying colors. I've looked at Robot TXT files and everything is fine there...all of our diagnostic tests have turned up nada as far as I can tell. Again, I have not been informed of any manual penalty and my backlink profile is not raising any alarms on Moz; I get a 1 on the spam score. We do not actively seek out links because I DID have a manual penalty in 2010 due to a horrible experience with an SEO firm. It took me over a year and 15k to clear out all of the spammy links that this guy got and I was finally cleared of the penalty in 2013. So I'm totally flummoxed. My organic search is now down significantly across ALL browsers...but again, just for branded searches. I have also attached an image of my crawl stats just in case this may shed any light. Thank you all so much for any help that you can provide; it's been extremely stressful and frustrating so I'm hoping someone can point me in the right direction. Whoa.jpg crawl%20stats.jpg
Intermediate & Advanced SEO | | gcat3330 -
Wrong page getting ranked
Hi all, we have product category pages on our ecommerce web site and we also produce blog content (such as buyers guides, setup guides etc) to help with ranking and give our site some good quality, unique content. However we are sometimes finding that the buyers guide / blog content gets ranked by Google over our product category page. I'm hoping, if I give an example or two, some one smart out there may be able to point me in the right direction as to how we can avoid this and get the product category page ranked instead? You will see from my examples we are linking internally using the keywords from the buyers guides to the product category pages in order to show the most important page to Google for these keywords and are trying to structure the product category pages as well as possible to make it the most optimized page for the term. Example: Keyword "twin dvd player"... product category page: http://www.3wisemonkeys.co.uk/dvd/portable-dvd-player-car/twin-dvd-player/ ... blog page actually getting ranked for this keyword: http://www.3wisemonkeys.co.uk/advice-center/dual-screen-and-twin-dvd-player-explained/ Keyword "site radio".... product category page: http://www.3wisemonkeys.co.uk/audio/radio/site-radio/ .... blog buyer guide page actually getting ranked for keyword: http://www.3wisemonkeys.co.uk/advice-center/Site-radio-buying-guide/ Any help / pointers appreciated. Thanks.
Intermediate & Advanced SEO | | jasef0 -
Schema.org helps ranking?
Hello everybody! I want to know if Schema.org has any impact on ranking? Thanks!
Intermediate & Advanced SEO | | seomasterbrasil0 -
Pages On Subfolder Not Ranking
A subdirectory/folder on our website doesn't seem to rank for any keywords where the same type of pages on the same competition level keywords rank perfectly fine. For awhile the pages weren't getting indexed but were crawled regularly. Can't seem to figure the problem out.
Intermediate & Advanced SEO | | bprimeelitellc0 -
Consolidating 3 regional domains
We recently took the decision to consolidate 3 domains for .com.au, .eu and .us. This decision was made before I arrived here and I'm not sure it's the right call. The proposal is to use a brand new .co (not .com isn't available) domain. The main reason is in terms of trying to build domain strength towards one domain instead or trying to grow 3 domains. We re-sell stock simlar to hotel rooms (different industry) and our site is heavily search based. So duplicate content is an issue that we hope improve on with this approach. One driver was we found for example that our Autralian site was outranking out european site in european searches. We don't want to only hold certain inventory on certain sites either because this doesn't work with our business rules. Anyway if we are to go about this, what would be the best practise in terms of going about this. Should we suddenly just close one of the domain and to a * 301 redirect or should we redirect each page individually? Someone has proposed using robots text to use a phased approach, but to my knowledge this isn't possible with robots.txt, thought a phased individual page 301 using htaccess may be possible? In terms of SEO is 1 domain generally better that 3? Is this a good strategy? What's the best 301 approach? Any other advice? Thanks J
Intermediate & Advanced SEO | | Solas0 -
Website Ranking Issue
Hey All My question is specfic to a particular website. The category of the website is Kitchen Appliances. The keyword is extremely competitive. The website I am currently optimizing has loads of products and many pages as well. I am constantly building links from industry specific websites for the website as well as composing articles and leading the users back to the website with keyword rich anchor text. I have been doing this for around 3 months and I do not see the website in the first 30 pages of the SERP (for the keyword kitchen appliances - the site is a page rank 2 BTW). No bugs reported as well in Webmaster tools. My next step is to add these articles to the website (www.example.com/KitchenAppliances ) with keyword rich metatags as well as content with internal links to my product pages. I also plan on sending traffic to these pages to build the pages link popularity. Do you think I can expect better results for the article pages than my original website product pages or do you think I should continue with the link building activity I was performing originally for the website. regards Ryan
Intermediate & Advanced SEO | | SEO5Team2