Update page for better SEO score?
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Hi,
Is it important to update a page sometimes to score better in SEO?
Or if i make a page and never change it, it would be good enough. -
I try to not leave content along for "never" as it's good to watch page performance. Since search engines change their algos and keywords can grow more competitive, I don't feel the need to constantly update my content for "freshness," but I do look at performance and change if I'm not getting the results I want. I'm not a news site, it's not a blog and we aren't always adding or changing products, so I take freshness with some grain of salt.
Because a page works well at a certain place in time doesn't mean it always will and being proactive can help keep it steady.
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On top of what Blake said, after updating your page with some fresh content, you should do another push throughout social sites and whatnot. Refresh the page and get some new backlinks and shares. That will help out a lot.
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There was a really great article on the MozBlog about this topic. It was titled Freshness Factor: 10 Illustrations on How Fresh Content Can Influence Rankings and gives you detailed information into your question. In short, freshness of a page does affect rankings and if you created it without any SEO value it's worth taking a second look.
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