Using author on every page of website?

[Ant71]

I'm currently get to grips with schema and one thing im using is author on my blog posts and seeing my photo etc on organic searches which are related. I see one of my competitors is using author on every page on their website, not just blog posts etc.

Are there any recommendation when it should be used? Should it be site wide or is it really intended for blog posts etc? Would it be wrong for me to use on every page of my website as one of my businesses is myself as a lone person?

This is what you get when searching for driving lessons in just about any town! https://www.google.co.uk/#gs_rn=15&gs_ri=psy-ab&tok=LS_DOrAHswmHC9_8AJZEJA&suggest=p&pq=driving instructor brighton&cp=20&gs_id=1k2&xhr=t&q=driving+lessons+crawley&es_nrs=true&pf=p&sclient=psy-ab&oq=driving+lessons+craw&gs_l=&pbx=1&bav=on.2,or.r_cp.r_qf.&bvm=bv.47244034,d.d2k&fp=45c2f917e11bca99&biw=1680&bih=843

Any comments welcome!

Antony

[the_timallen]

Hi Anthony

This isn't perhaps the practice I would recommend. Content using rel author should be to put it simply..... authored. The correct places for this to be used would be for example; blogs, guides, instructional content you have written.

Other content such as videos etc could use rich snippets which can help boost click through. I hope this helps. If you have any further questions feel free to ask.

Kind Regards

Tim

[Ant71]

Thanks Tom thats really helpful.

Your help is much appreciated.

Antony

[TomRayner]

There's nothing wrong with having it on every page of your site - you won't be penalised for overusing it, as it were.

One thing to remember is that Google will only display 1 author markup per domain in each search result.  So, if your website has 2 results in the top 10 for instance, Google will only display your picture next to one.

This could be important, as you may want to direct users to one URL over the other.  In this case, it would be wise to only use the markup on the landing page that you want to ensure that Google chooses it.

Google won't have a problem with you using a personal author markup for a business - but do consider the user experience implications of it.  If you've got a company targeting certain keywords that require a professional or B2B outlook, having an author profile appear may not suit your target audience.

Some food for thought, but in terms of using it on every page of your site from an SEO/Google point of view, there's no problem.

Hope this helps!