Urgent Site Migration Help: 301 redirect from legacy to new if legacy pages are NOT indexed but have links and domain/page authority of 50+?
-
Sorry for the long title, but that's the whole question. Notes:
-
New site is on same domain but URLs will change because URL structure was horrible
-
Old site has awful SEO. Like real bad. Canonical tags point to dev. subdomain (which is still accessible and has robots.txt, so the end result is old site IS NOT INDEXED by Google)
-
Old site has links and domain/page authority north of 50. I suspect some shady links but there have to be good links as well
My guess is that since that are likely incoming links that are legitimate, I should still attempt to use 301s to the versions of the pages on the new site (note: the content on the new site will be different, but in general it'll be about the same thing as the old page, just much improved and more relevant).
So yeah, I guess that's it. Even thought the old site's pages are not indexed, if the new site is set up properly, the 301s won't pass along the 'non-indexed' status, correct?
Thanks in advance for any quick answers!
-
-
That's my thought as well (about link-purchasing/black hat), [insert expletive].
Like I said, horrible situation. I'm waiting on somebody to get me the login details, but even so, I suspect whomever was managing it prior to my team taking over a new site design would have actually deleted any notices to cover their tracks.
Short of a whole new domain, definitely no 301s, correct? It's going to take Herculean convincing to get somebody to approve a different domain, we are supposed to launch in a few days.
-
Well those sites are definitely indicative of link-purchasing and black-hat SEO tactics. Couldn't say for certain but all signs point to yes. Might have a penguin algo penalty going on there.. Depends how many there are/how varied the anchor text is/how unlucky you happen to be.
Can you get to the previous site's Webmaster Tools to check for notices? Honestly if it's a Penguin issue you'd be better off ditching the old domain and starting fresh in this scenario and of course in my opinion.
(I do have some experience dealing with Penguin penalties, for the record..) -
hey no problem and you can always post the domain if you want this awesome community to take a peek and offer their thoughts. might help you discover something you missed.
Could very well be Panda. If it's an algo-panda-penalty that won't carry over once the content is fixed and duplicates gone.
-
Thanks Jesse.
I didn't manage the site (and I'm not actually sure who did manage it, I just know it was managed terribly) but I should be able to get a look at the Webmaster tools. Thanks for the info about the tags, I probably should've realized that.
I just asked around and it sounds like the site was de-indexed just before Christmas 2012. Sounds like Panda (and like I said I suspect a shady link profile, but I'll dig further).
Thanks again.
-
It will only pass the "non-indexed status" if the reason for index removal was due to a penalty. Specifically Penguin. You need to thoroughly go over the backlink profile of the domain and uncover the real reason that the site was not indexed.
Misuse of canonical tags is no reason for Google to de-list a site. They've said themselves that they tend to ignore improperly used canonicals.
Check your backlinks, check Google Webmaster Tools for any messages of unnatural link penalties, look everywhere you can to uncover why this site was de-listed. If those links knocked it out of SERPs then 301'ing them will do that to the next site as well. Bottom line is you need to know what happened before you make that call, but poorly structured site optimization is definitely not the reason.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Would You Redirect a Page if the Parent Page was Redirected?
Hi everyone! Let's use this as an example URL: https://www.example.com/marvel/avengers/hulk/ We have done a 301 redirect for the "Avengers" page to another page on the site. Sibling pages of the "Hulk" page live off "marvel" now (ex: /marvel/thor/ and /marvel/iron-man/). Is there any benefit in doing a 301 for the "Hulk" page to live at /marvel/hulk/ like it's sibling pages? Is there any harm long-term in leaving the "Hulk" page under a permanently redirected page? Thank you! Matt
Intermediate & Advanced SEO | | amag0 -
Weird Site is linking to our site and links appears to be broken
I have got a lot of weird links indexed from this page: http://kzs.uere.info/files/images/dining-table-and-2-upholstered-chairs.html When clicking the link it shows 404. Also, the spam score is huge. What do you guys suggest to do with this?
Intermediate & Advanced SEO | | Miniorek
Could it be done by somebody to get our rankings down or domain penalized? Best Regards
Mike & Alex0 -
How to speed up transition towards new 301 redirected landing pages?
Hi SEO's, I have a question about moving local landing pages from many separate pages towards integrating them into a search results page. Currently we have many separate local pages (e.g. www.3dhubs.com/new-york). For both scalability and conversion reasons, we'll integrate our local pages into our search page (e.g. www.3dhubs.com/3d-print/Bangalore--India). **Implementation details: **To mitigate the risk of a sudden organic traffic drop, we're currently running a test on just 18 local pages (Bangalore) = 1 / 18). We applied a 301 redirect from the old URL's to the new URL's 3 weeks ago. Note: We didn't yet update the sitemap for this test (technical reasons) and will only do this once we 301 redirect all local pages. For the 18 test pages I manually told the crawlers to index them in webmaster tools. That should do I suppose. **Results so far: **The old url's of the 18 test cities are still generating > 99% of the traffic while the new pages are already indexed (see: https://www.google.nl/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=site:www.3dhubs.com/3d-print/&start=0). Overall organic traffic on test cities hasn't changed. Questions: 1. Will updating the sitemap for this test have a big impact? Google has already picked up the new URL's so that's not the issue. Furthermore, the 301 redirect on the old pages should tell Google to show the new page instead, right? 2. Is it normal that search impressions will slowly shift from the old page towards the new page? How long should I expect it to take before the new pages are consistently shown over the old pages in the SERPS?
Intermediate & Advanced SEO | | robdraaijer0 -
Huge e-commerce site migration - what to do with product pages?
My very large e-commerce client is about to undergo a site migration in which every product page URL will be changing. I am already planning my 301 redirect process for the top ~1,000 pages on the site (categories, products, and more) but this will not account for the more than 1,000 products on the site. The client specified that they don't want to implement much more than 1,000 redirects so as to avoid impacting site performance. What is the best way to handle these pages without causing hundreds of 404 errors on site migration day? Thanks!
Intermediate & Advanced SEO | | FPD_NYC0 -
What things should I consider if I am doing a 301 redirect on only 1 page/blog post?
I wrote a blog post on one of my websites and it got picked up by reddit and I got a bunch of nice backlinks and now that website got a nice boost overall, and especially that blog post page. I now wish I would have posted the article on a different website of mine. I would prefer if this other site was getting the traffic and the good backlinks that I've acquired. What are the pros and cons if I move the content over to my other website, and 301 redirect just that one article to the article location on my other website? The blog post I wrote almost instantly began ranking for certain terms in Google. Ideally I would like my other website to rank for those terms, but I realize there will be some differences as search engines look at the website as a whole and take many factors into consideration. I know there are tons of case studies and information about moving entire sites etc but I couldn't find much on this. Any advice, questions or comments would be greatly appreciated. Thanks,
Intermediate & Advanced SEO | | bradbowman
Brad0 -
Max # of Products / Links per Page on E-Commerce Site
We are getting ready to re-launch our e-commerce site and are trying to decide how many products to list per category page. Some of of our category pages have upwards of 100 products. While I'd love to list ALL the products on the root category page (to reduce hassle for customer, to index more products on a higher PR page), I'm a little worried about having it be too long, and containing too many on-page links. Would love some guidance on: Maximum number of internal links on a page If Google frowns on really long category pages Anything else I should be considering when making this decision Thanks for your input!
Intermediate & Advanced SEO | | AndrewY2 -
Question about 301 redirect for trailing / ?
I am cleaning up a fairly large site. Some pages have a trailing slash on the end some don't. Some of the existing backlinks built used a trailing slash in the url and some didn't. We aren't concerned with picking a particular one but just want to get one set and stick to it from now on. I am wondering, would I clean this up within the same redirect in the htaccess file that takes care of the www and non www? example RewriteEngine On
Intermediate & Advanced SEO | | PEnterprises
RewriteBase /
RewriteCond %{HTTP_HOST} ^www.domain.com/ [NC]
RewriteRule ^(.*)$ http://domain.com$1 [L,R=301] I currently use that to redirect the www. to the non www as you can see. However here is what I was confused about. Would this code be enough to redirect ALL pages with a / to the ones without? or would I also need to add another code (so there is 2) to my htaccess like below? RewriteEngine On
RewriteBase /
RewriteCond %{HTTP_HOST} ^domain.com/ [NC]
RewriteRule ^(.*)$ http://domain.com$1 [L,R=301] RewriteEngine On
RewriteBase /
RewriteCond %{HTTP_HOST} ^www.domain.com/ [NC]
RewriteRule ^(.*)$ http://domain.com$1 [L,R=301] That way, now, even the non www pages with a trailing slash will redirect to the non www without the trailing slash. Hopefully you understand what I am getting at. I just want to redirect EVERYTHING to the non www WITHOUT a / Thank you Jake0 -
New domain name for existing site
Hi all, Our business has aquired a new domain name because there are several organisations closely related to ours that use similar domain names to target a niche group of users. We would like to use this new domain name to link to an existing website with content targeted at this user group as we feel that they will be more comfortable getting to the content via this new URL. After a useful search in these forums the majority of SEOMOZ gurus suggest that the new URL should be redirected to our current site using a 301 and we are happy to do this. However do we have to link the URL to our homepage or is it acceptable to link to a subfolder within the domain and then targeting content on this page to the user niche? Thanks for any input. Kind regards. Edit 11:38 The old url is oldcommunity.charity.com (we know having a subdomain is bad) this is where we manage all community engagement. The new url is www.newparticularcommunity.com and we would redirect this to oldcommunity.charity.com. The reason we have bought www.oldparticularcommunity.com is because the url is used by other charities for community engagement and is recognised by the community we are targeting. We are redirecting to our old site because we do not want to engage with them on this new url as our old site oldcommunity.charity.com already does this and can cater for the new community and perhaps they haven't realised that we can.
Intermediate & Advanced SEO | | tgraham0