Should Ltd be added to business names in page titles or not?
-
For example if a page title contained the company name is it advisable to have the page title as:
Blue Cups | Company Name Ltd
or
Blue Cups | Company Name
We have a feeling that searchers are not likely add the Ltd whilst performing searches.
-
Good point Doug. Consistency is they key for name /address/phone number.
-
You might want to use the full legal name of the company on your home page title and then a snappier version on other pages (after all, for those other pages it's unlikely that the searching will be looking for your company)
As Mat and Kevin have said, it's probably not an issue unless you're trying to distinguish yourself from other similarly named companies - especially if you're got a broad/generic company name. "Bristol Plumbing" for example.
I'm wondering if adding Ltd against company names might add additional credibility - especially for local searches / tradesmen etc. If I'm looking for a local plumber should I go for "Doug's Plumbing Ltd" or just "Doug's Plumbing?" What would the effect on click-through from the SERPS be?
I suspect it depends on the business and it's niche. The nice thing about page titles is that they're easy to test!
Whatever you decide to do with the page title, if you're optimising for local search, make sure you're using a consistent NAP.
-
I agree w/Mat. Unless there are similarly name companies or another legitimate reason, leave it off.
Also, if the title is descriptive enough to match the search query, extra words or phrases may muddle this up.
-
Most limited companies do not choose to do this. The only advantage I can see is if there is a similarly names company and you want to differentiate using the full legal name.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Include Site Name in Page Titles or not
i would like to ask if it is a good practice or not to Include Site Name in Page Titles. My page is not selling products it is about plagiarism checker tool. i will give one example in one page we are writing about the plagiarism types so the page title is plagiarism types and then is the site name. what is the better practice? Keep it or not? thanks in advance
On-Page Optimization | | anavasis3 -
Is there any benefit to removing brand name from the title tag?
I just signed up for Moz recently, and have noticed that in my crawl errors, I have hundreds of issues with my title tag being too long. My business is selling prints for landscape/travel/nature photography, and I've built these pages dynamically to where the title tag for pages selling individual photos has the title of the photo for sale followed by a hyphen and then the brand name. The same goes for gallery pages "Gallery Name | Brand Name". Would it be worth it to shorten the title tags by removing the brand name from these pages? Or will that actually harm more than help? Thanks in advance!
On-Page Optimization | | shannmg10 -
Which page to rank for a Keyword? Home Page or Deep Page?
So, we have a situation where there is one particular keyword we want to rank for. We have been up and down over the years, at our best probably position 4-5, and now at 20ish. Thats for our home page of course, which the majority of our linking is probably pointing at. We also have a sub page which is optimised for that particular service. The term is "web design brisbane".
On-Page Optimization | | MauriceKintek
So as you can imagine, Web Design is in itself a service and we offer others. Should we optimise our home page for it and remove the sub page?
Keep the sub page because its one our services and optimise both?
Do some kind of canonical thing?
Change our interlinking? All our competitors home pages seem to be the ones that rank, and it feels and looks better in results if its the home page, but if switching up to our sub page is better im all ears. Also if our sub page is somehow hurting or leaking SEO from the home page, id like to know as well. Would prefer to not have to provide a link, due to competition but if someone wants to know we can always PM.0 -
How is this page ranking?
Hi. A client of mine is being outranked by a competitor whose landing page does not include the keyword within their page content AT ALL. Nor does their URL. Nor do any image alts. And their page title features the keyword in the middle of it, not at the start. Their link profile is not great with directories and the like. They are not socially active.. I am confused! I thought content on a page absolutely had to include the keyword to get ranked for it. Here's the page: www.springsoft.ie, keyword is "water softeners" Any thoughts I would appreciate. Many thanks.Christoffa
On-Page Optimization | | Christoffa0 -
If Google still shows my old title in the search results then there is no way my title change could have changed my ranking yet right?
If Google still shows my old title in the search results then there is no way my title change could have changed my ranking yet right? In other words if I changed from TItleA to TitleB but search results and cache still show TitleA then any SERP drops or increases would still be entirely based on titleA right? Thanks.
On-Page Optimization | | Rezo0 -
Avoid Multiple Page Title Elements...
Hi guys i'm just going trough some pages with the seomoz one page optimization tool. As one of the "easy fix" suggestions it says: "Avoid Multiple Page Title Elements" "Explanation: Web pages are meant to have a single title, and for both accessibility and search engine optimization reasons, we strongly recommend following this practice.Recommendation: Remove all but a single page title element." By single element does it mean 1 single word? Is that realistic?
On-Page Optimization | | Immanuel0 -
10 Mobile Pages. 5 Desktop Pages. Canonnical to where?
I have a mobile site with more pages than the desktop site. Normally I would just point the page equivalents to the desktop site using the rel canonnical tag. What about the 5 pages? Do I just leave them be? Thanks
On-Page Optimization | | Imajery0 -
It looks like there are several title tags on my homepage. This was done presumably to embed titles for pop up windows. This is causing an error report in DMOZ. Do the engines also veiw this negatively?
My homepage has a normal title tag, but when I look in the code I find the developer also added title tags for pop ups within the homepage code. Is this causing an issue with the search engines?
On-Page Optimization | | Furious-D0