Keyword Stuffing if repeating word three times?
-
If one were to write something like this, "I cannot over-empasisize the importance of branding, branding, branding." on a marketing page that talked about all the types of Internet marketing, would Google consider it keyword stuffing?
-
Andy, Thanks for the confirmation. I will, indeed, keep writing for human readers, but with wide-open eyes on how Google interprets what we write.
Have a great day!
John
-
Thanks for the reply. It is in step with what I was planning. Wanted another opinion or two, to make sure I was on the right track with this.
-
I agree with iPositions on this one, I don't think you'll be penalized for keyword stuffing in this case. A page about branding will obviously contain the word "branding" more than three times, and it's not a long-tail keyword. If you were to repeat something like "Branding Agency in Salt Lake City Utah" three times, you may have something to be concerned about.
Remember you're writing for your audience, and the repetitive use of "branding" in this case is a creative mechanism to portray a sense of importance, like the often used "Location. Location. Location." Keep writing for human readers and not Google's Robots and I think you'll be fine.
Hope this helps!
Anthony Holcombe
NorthSEO -
I don't think it will make much of a difference if you say branding branding branding, ultimately what you can do is try it, then wait till the page gets ranked, remove two of the brandings, see what happens, then act accordingly. If it sounds natural, like a pep talk, then you won't have any issues.
-
Thanks for responding.
Yes, branding is a keyword, and obviously your suggestion is normally a good answer. In this case, I would like to repeat the word as I do when talking with clients and prospects about getting their company in front of as many targeted people as possible. I use it when talking about a positive affect of their company name showing in both paid and organic listings. I also talk about being sure they have their company name visible in their email "From" and in their "Signiture," and offer several other marketing examples. During my ongoing narrative with my clients and prospects, I often remind them the importance of good branding, by simply saying, branding, branding, branding.
That said, I am a little reluctant to put it on a page and find that Google doesn't like it. Hoping to get that answer here.
-
I am assuming that you are using "branding" as a keyword. Therefore, you will have to repeat it multiple times in your copy.
I would suggest writing the sentence with just one word and use the rest of your copy to highlight the importance of it. Having the keyword across your make will make it more relevant to your topic idea.
Rand has a great post regarding Keyword Targeting.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adding a secondary keyword or other keyword variation to the title tag affect ranking for primary keyword?
Hi Moz Community, According to Google Search Console, the main keyword for our website is undergoing a low click through rate, even though we have good ranking for that keyword (top 3). Currently, our homepage's title tag is "Brand Name: Primary Keyword". I am thinking about adding a secondary keyword or other keyword variation to differentiate our company from others in order to possibly increase the click through rate. Will this affect the current ranking for the primary keyword? Also, is the clickthrough data in Google Search Console accurate? Thank you! Best, Raymond
Intermediate & Advanced SEO | | raymondlii0 -
A specific keyword has dropped from #1 in Google to nowhere at all...
Hi guys, I hope you can help. We have a large ecommerce website which has different domains for each language - GB, USA, DE, AU & CA. I've been working my way through the errors that have been flagged in Moz and today I noticed something quite worrying. One of our strong keywords has dropped from 1st place to nowhere at all. However, the Canadian version is ranking in the UK desktop search and our mobile site is appearing in the desktop search too. The keyword is 'personalised macbook cover' and the page in question is https://www.mrnutcase.com/en-GB/personalised-macbook-cover/ I'm confused as this page was ranking brilliantly a couple of weeks ago and now it's nowhere to be seen. We've added alternate and canonical tags to distinguish which site is mobile and which site is desktop. We've also submitted a sitemap so that it takes into account all of the languages. There are no harmful links and we've changed the content of the page across each language. I've attached what appears in the SERP's in the UK. (there is the mobile version ranking at the top and the Canadian version further down the page) Any help or advice would be greatly appreciated! Thanks, Danny webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=personalised%20macbook%20covers
Intermediate & Advanced SEO | | DannyNutcase0 -
Multiple keyword optimisation
What is the best way to optimise for multiple keywords for the same product? The situation basically is I have several products which I need to optimise currently only one page, the search terms that relate to the product are in some cases very different.
Intermediate & Advanced SEO | | seoman100 -
How keywords and subfolders connect
I'm working on restructuring my site. We have main topic areas, and any given visitor will ONLY be interested in 1 of those topics. So to consolidate the information into a simpler format, I want to take all the various pieces of content and wrap them under a given topic. [There is a question in here, I promise.] So I want to create www.domain.com/topic/subtopic-1, /topic/subtopic-2, etc. [Yes, I will apply all necessary redirects for any new URL restructuring.] Now here's the question: If I want to rank for "Peanut Butter Sandwiches with Jelly" and "Peanut Butter Sandwiches with Jam," will I be able to structure the URLs as /peanut-butter/sandwiches-with-jelly/, or should I go /peanut-butter/peanut-butter-sandwiches-with-jelly? And please note, /peanut-butter/ will likely redirect to /peanut-butter/subtopic-1/ since it won't make sense to have /peanut-butter/ on its own. [PB&J is just an example.] What's the best way to go about this? Any recommendations? I really appreciate your help.
Intermediate & Advanced SEO | | jheath0 -
I have 2 keywords I want to target, should I make one page for both keywords or two separate pages?
My team sells sailboats and pontoon boats all over the country. So while they are both boats, the target market is two different types of people... I want to make a landing page for each state so if someone types in "Pontoon Boats for sale in Michigan" or "Pontoon boats for sale in Tennessee," my website will come up. But I also want to come up if someone is searching for sailboats for sale in Michigan or Tennessee (or any other state for that matter). So my question is, should I make 1 page for each state that targets both pontoon boats and sailboats (total of 50 landing pages), or should I make two pages for each state, one targeting pontoon boats and the other sailboats (total of 100 landing pages). My team has seen success targeting each state individually for a single keyword, but have not had a situation like this come up yet.
Intermediate & Advanced SEO | | VanMaster0 -
Is bolding keywords spammy?
It used to work for me on some sites - but maybe it's considered spammy these days? Any feedback appreciated.
Intermediate & Advanced SEO | | bjs20100 -
SEOMoz Keyword Ranking Accuracy
Getting some mixed message on this. Is the keyword ranking informational available in SEOMoz based on the data in Mozscape or based on live Google data? Reason I ask is that my ranking for "crown moulding" for www.worldofmoulding differs: Based on the today's scan my www.worldofmoulding.com ranks in position 40 in Google. Based on a manual check with cleared out cache no local setting ... the site is 4th spot Running a third party check using "Advanced Web Ranking" tool it comes up in 9th spot, but they count the local business SERPs in which case it matches my manual search. It seems that SEOMoz is not in line with actual ranking. Any suggestion for what can be used to accurately asses SERP placement for terms?
Intermediate & Advanced SEO | | VanadiumInteractive0 -
Keyword search in Google Adwords
Hello all, I would like to use the Google Adwords Keywords search tool, in order to start working in the structure of my website and targeting the right keywords. I am targeting all the world, all languages, global monthly searaches but: I have the doubt which filte I should use: broad?, exact? or phrase?I am using "braod" but I do not know if I should use exact instead for keyword selection. Would you recommend me any other tool instead of Google Adwords Keywords Search for keyword analysis? Thank you very much Antonio
Intermediate & Advanced SEO | | aalcocer20030