Results for wrong keyword
-
I've started to look at ranking and visitor behaviour within a specific product category and I've come across this strange data in GA that i'm struggling to get my head around.
- keyword - wishbone necklace gold
- landing - ...necklace-dive-in.html
- bounce - 99.31%
- new visits - 0.00%
The landing page is not anywhere in the results for the given keyword (nor does the keyword appear anywhere within the page). The data is spread out to date since Dec 2011 and the landing page accounts for about 97% of the traffic for that keyword.
I then looked at browser which is 95% Safari (different versions) and breaking that down into City about 30% is (not set), 30% a single city and then there is a spread of locations. It might be fair to assume that therefore 60% could be the same location but there is still 40% to take into consideration.
What I can't get my head around is how the landing page is being accessed so regularly for the wrong keyword. The correctly ranking URL only accounts for 5% of the traffic which is more in line with the estimated search volumes for that keyword. I've checked versions of the page going back and none contain the keyword.
Am I missing something, or any ideas how to fix?
-
Do you have any synonyms of those keywords on the page?
Do you have any anchor text with that keyword, or close synonyms, out there linking to the page?
Are these mobile users?
If you could share the page that might help us diagnose it as well, but one guess could be that these are mostly mobile searchers since iPhone users browse with Safari. Mobile rankings often differ from web rankings, and factoring in geographic variances it could result in most coming from a specific city.
-
There are no 301's that this could be happening with .
-
Yes it's organic. Just tracked it through GA via both landing page and keyword.
Not sure about de-indexing URL (as it would be several with similar issues), and I don't want to affect real results to those URLs.
-
Perhaps some page out there on some other site that is relevant to safari users links to some old page of yours that you accidentally 301'd to this page?
-
Sure it's organic?
Maybe deindex the page for a short while and then put it back and see what happens--maybe it's just a google glitch.
-
Thanks for the replies.
Yes the URL is on the domain and is the landing page. Not sure how custom search could work to skew this way as it's the stats for landing page.
As mentioned this occurs more than once where the landing page is accessed via an irrelevant keyword. The only pattern I can see is the browser with the bulk of visits is Safari, but then there are other browsers and locations grouped in. In the first example google keyword tool gives about 22pm phrase match and looks in line with the real URL results. GA is reporting around 300pm.
Confused!?!
-
Maybe from someone's custom search?
-
No, I guess that couldn't be the case if they're landing pages on your domain.
-
Maybe your analytics code is mistakenly being used on some other site?
-
I've got more strange results. Rogue keywords, disproportionate visitors to the unrelated URL and mainly from Safari users, so it's not just the one keyword/URL
Looking in GetClicky the keywords are not coming up at any point.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
A special character star (*) being shown under keywords in Google Analytics from 5th June 2014
We have noticed that * (star) is being displayed as a keyword in our Google Analytics account since 5th June'2014. It is visible in Google Analytics > Acquisition > Keywords > Paid Keywords Similarly, (remarketing/content targeting) is also being shown as a keyword since 13th June'14 Did any of you guys saw this in your google analytics account.....
Reporting & Analytics | | vivekrathore0 -
Where have the 'most changed keyword rankings' gone from the weekly summary emails?
Since the change to Moz we have noticed that the weekly summary emails do not show the 'most changed keyword rankings' table. We found these extremely helpful and would be disappointed to see these go. Are these going to make a come back?
Reporting & Analytics | | RedAntSolutions2 -
Is there a way to do this sort of keyword research?
I'd like to be able to do some keyword research as follows: Let's say I have two (or maybe more) separate keyword phrases I want to rank, is there a way to find out what combination and/or additional keyword phrases/descriptors are searched for the most? For example, let's say I want to rank well for the following terms. "Green widgets" and "boxes" Is there a tool I can use that will give me ideas/suggestions on how to use those two keywords the best way? Especially showing me long tell keyword suggestions I may not even know about. The tool may show me things people search for like "best boxes for your green widgets" gets more serach results than "best boxes for my green widgets." (Helping me figure out which combo of words in a long tail phrase is better. Or it may tell me a suggestion I didn't think about like "how to build boxes for your green widgets," or "how to put your green widgets into boxes," or "where to find boxes for your green widgets" or other combinations of things people search for using those two phrases? This may be possable using google keyword tools, but if it is, I'm not sure how to do it. Looking forward for any feedback. Thanks!
Reporting & Analytics | | NoahsDad0 -
How Do i filter my IP address from the results?
I want to block my IP address so that I get to know the traffic coming to my website
Reporting & Analytics | | pejman500 -
How To Determine ROI For Specific Keywords
I have been looking through our analytics, and nealy all our conversions are from (not provided) keywords. I am trying to find the keywords that are performing best and also to determine the return I am getting from SEO efforts. I have been told the "not provided" keywords are due to people being logged into Google when they browse. However, this doesn't make sense to me. How is it that only the keywords that convert are "not provided"? Can anyone help with this?
Reporting & Analytics | | inhouseseo0 -
How Google handles keywords and punctuation?
How does Google handle punctuation of keywords within its search? If I have three keywords together, but on the site there is a question mark between them, does Google ignore the question mark? Or should I think of a new way of writing the content so Google likes it more? And would this apply with articles (a, the, etc) and prepositions such as (in, of, etc.)? Thanks a lot.
Reporting & Analytics | | Rocket.Fuel1 -
Entrance keyword for specific landing page Google Analytics V5
Hi all I cant seem to find a way to get Entrance keywords for a specific landing page in version 5 of Google Analytics. Any quick tips? Thanks a million Fredrik
Reporting & Analytics | | Resultify0 -
Google Search Results inconsistent from different computers
Recently after some optimization activities - I do not see much movement in search rankings - my client is seeing the results on page 1 position 3 and I see page 2 for the same keyword. How does Google change ranking based on past searches and how can I get an accurate picture of what the actual rank is?
Reporting & Analytics | | devonkrusich0