Adult dating site. How can I get people to share content on facebook or google plus..
-
I am working on http://www.top-10-dating-reviews.com an adult dating review website. I want to build a presence on social networks so have set up twitter, google plus, and a facebook page. As I understand it retweets, like, shares etc... Play a significant part in seo. Therefore I want to get as many shares etc as possible. My initial idea was to create a fan page on facebook and pay to promote it on facebook gaining likes on the fan page. Will likes on the fan page impact the main site? I would imagine not? However I can see how someone visiting the main site and liking a post would have a positive effect on rankings. The problem I've come into is facebook won't run the ads as the page is adult so they won't accept paid ads. If I add a post to the facebook page how can I get it in front of people to share or like it? Equally how can I get google plus shares? I'm new to social and am unsure of how I should proceed? Especially as facebook considers the page adult. Finally how important is social. I've read it can get short term wins and optimised posts can appear at the top of search results but don't stay there long. Link building is still the long term strategy?
-
Greetings Samuel,
Good question I would seek to create content that is not strictly adult related but more about the benefits that are possible such as happier love life, finding new relationships and create content around these ideas. You have to play very carefully within Google+, Pinterest and Facebook as they are more than happy to shut down any accounts that get enough reports for sharing inappropriate or self promotional content.
Also Facebook will likely flag your ads for review and may not even allow you to run them so buying Facebook likes via their Advertising platform may not be an option. Content will be the long term strategy....
-
I think this is a good article on the benefit of social sharing: http://www.seomoz.org/blog/new-data-the-correlations-between-social-sharing-and-inbound-links at least from an academic POV.
Something I try to keep in mind is that it's kind of all relative. Social matters if it's where your audience is, since even though there is some SEO benefit, it's still about the end user and finding where they are.That's why you'd have a fan page, for them. I wouldn't set up a FB page if your goal is to try to impact your main site - you may not get enough traffic to make it worthwhile and suddenly you have to manage the page, too.
I think a challenge you have is the user being comfortable having an association with adult/dating content visible or tied to their own personal social network connections. This could be a significant barrier (I am speculating; personally, this happens to be an area I wouldn't want my social network to see so I wouldn't like a dating or adult page or share any of its content). G+ isn't too different. So you'd have to look at how to position your site and content in away to overcome that.
My suggestion would be to read up more on social and the benefits to see if it fits with your audience, strategy and long term objectives. Link building is still also a good part of a SEO plan, but like anything how you go about it matters (using best practices, avoiding black hat, etc.).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How should I structure my facebook like buttons?
I have a facebook like button on my homepage. Currently, it points to my facebook page, so every time someone likes this button they are liking my facebook page. Is this how it should be structured? Do the likes count towards my home page? Is there a way that a like can simultaneously like my facebook page AND my website? Which is best for search metrics? Thanks for your responses.
Social Media | | MarloSchneider0 -
Facebook Like button on website: which "URL to Like"? Website or Facebook Page?
Hello, I have a question about the Facebook Like Button. We we are setting up a Like Button to put on the top page of our website (300 likes) However, we already have a Facebook Page (1000 likes). Now, in the set up of the button, we need to decide which "URL to Like" and I really do cannot realize which one is best. Do you think we should use the url of our website or the url of our Facebook Page? Why? Thank you in advance for your help, Dario
Social Media | | Darioz0 -
Google +
I recently created a google + page (personal and business) but notice that while I can create circles for my personal page the business page does not work the same way. Is there a good reference for making more effective use of this new social platform?
Social Media | | casper4340 -
Simple google plus question
Hi, My client www.nlpca(dot)com wants to know if we can just place the google plus button on their website or do we have to have a profile and such and share things regularly? Thanks!
Social Media | | BobGW0 -
Google+ what's it like?
"Google+ is in limited Field TrialAt the moment, we're testing with a small number of people, but it won't be long before the Google+ project is ready for everyone. Leave us your email address and we'll make sure that you're the first to know when we're ready to invite more people.[Keep Me Posted] btnAlready invited? We've temporarily exceeded our capacity. Please try again soon."Is there anything i can do to get it working so i can get a taste of the google+?
Social Media | | mosaicpro0 -
Facebook etiquette
Should you post on competitor's facebook page, I had an opportunity to recommend a client site for their services. The facebook page was a holiday company, they only offered hotels & apartments, the post asked do they do villas and they responded with "no" and wished them luck. Should I have posted a link to our clients website or facebook page?
Social Media | | iprosoftware0 -
Will you be adding +1 to your sites?
I logged into my Adsense account yesterday and saw a notification that I could have code to add the plus one button to my site. I currently have addthis on most pages, so I set it up so that the +1 button is floated next to my Addthis FB, Twitter and Share buttons. I'd love to hear your personal thoughts on +1. Do you think it will have a great effect on rankings? Are you likely to +1 interesting sites as you surf the web? Are you adding it to all of your pages?
Social Media | | MarieHaynes1 -
Buying Facebook Likes
It's quite easy to buy Facebook likes & fans these days. You can get 200 for five bucks at fiverr. I am sure that most of the likes are from fake accounts. But do you think it will have any affect anyway? And is this black hat SEO or is it just collateral from trying to boost the # likes / fans?
Social Media | | Chrisper0