In Need of Excel Formula to Manage Export from Adwords Keyword Tool
-
Hi All,
I was wondering if anyone had an excel formula that they use to manage large amounts of data in spreadsheet exports from the Google Adwords Keyword Tool?
Specifically, I am interested in something that establishes a solid corollary between a given keywords competition score and the amount of local/global monthly searches.
Any suggested ideas or methods are very welcome. Thanks!
-
Yes actually it could be amzing, some calcuation we could do to ad coef to our searches numbers, competition and suggested bid to prioritize our keywords !
-
Hi Mark,
Thank you for that I use distilled University for myself and my staff and I found it to be extremely valuable tool. I think that distilled has some of the best knowledge out there and the back of their partnered with Moz makes them even better
You can always find distilled University at http://www.distilled.net/U
Thanks again sincerely,
Thomas
-
Like a charm, Mark. Thanks!
-
In Excel, you create the formula once in the first row, and then double click on the bottom right corner of the cell and it should populate the rest of the data in that column with that formula. It's called the fill handle - double click it and it will fill the whole column.
-
Haha, I actually just realized that I will only have to punch the formula in on a row by row basis once; after that I can simply arrange the table columns in the same way and copy the KEI column with the formulas into the new doc.
Might be a little time consuming the first time, and you probably wouldn't want to do it for a spreadsheet containing more than a couple hundred keywords, but not bad overall.
-
I did find something that seems to work pretty well. the formula is _=(B2^2)/C2 _where column one is keyword, column two is local monthly searches, and column three is competition. The KEI formula goes in column four.
This is all well and good, but it takes quite a bit of time to adjust this formula row by row; any ideas on how to simply apply this to the entire table?
-
I created a pivot table for you based on a kw export I did from adwords - you could play around with it a bit more, but basically, it groups the terms into groups of competition, and then sorts keywords by highest local US volume. This sounds like what you were looking for - hopefully it helps. Here is a link to the Google doc in Drive - good luck and let me know if you need help replicating it.
Thomas's recommendation of the Distilled Excel for SEO guide is spot on - I love that tool.
Mark
-
PS I found that www.wordtracker.com which is a great software has a lot of information on this. I don't want to make you keep clicking on links however I think this is a great place to start if you haven't found what you're looking for.
http://www.wordtracker.com/academy/keyword-research-kei
KEI - Keyword Effectiveness Index (either tool):
KEI is one of the quickest ways to find keywords with good potential - that is, those keywords which are likely to help your site attract more traffic.
It's a banded metric, so you'll never see a KEI of more than 100. That doesn't mean that we can go back to the old method of thinking that a KEI of X or Y is good, or that a KEI of Z is bad - it's still important to look at the numbers as relative values inside a niche - what might be a good KEI for one niche may prove not to be so useful inside another niche - so do look at the relationships between the figures in this column rather than just relying on pure numbers.
So how do we use KEI? Simple! There are two ways that we can find helpful figures - we're looking for a high KEI as these are the keywords that show potential. The first thing to do is to sort the column by KEI just by clicking the column header. We can see the highest ones at the top of the list instantly, so look for the keywords that are relevant to your business.
The second way you can narrow down your list according to KEI (if you're familiar with the market you're targeting and have a rough idea around search behaviour in that niche) is to use the filters on the right to exclude keywords with a KEI below a certain figure - you'll probably get more of a feel of what to exclude the more you work with a niche.
-
http://www.searchenginejournal.com/8-ways-excel-can-help-in-search-marketing-seo-ppc/23230/
http://www.1stsearchranking.net/keywords.htm
http://muratos.hubpages.com/hub/What-is-KEI-and-How-to-use-it-for-SEO
http://www.seo-artworks.com/university/GoogleKEI.htm
If I may add for tracking keywords my personal favorite is using scribecontent.com by copy blogger it's a great tool.
I hope this helps,
Thomas
-
Happy to help out. There is another tool entirely called screaming frog spider SEO
http://www.screamingfrog.co.uk/seo-spider/
Seer interactive has the best guide to do anything with it SFSS
http://www.seerinteractive.com/blog/screaming-frog-guide
primarily going to create excel style sheets for you. The only issue with the tool is that it is free up to only 500 pages.
However http://www.distilled.net/U is by far the best I believe if you want to truly know everything about technical search engine optimization
Glad I could be of help sincerely,
Thomas
-
I suppose another way to phrase this is that I am looking for an Excel formula to help me determine KEI, or Keyword Effectiveness Index, with greater accuracy.
-
You could try this create a pivot table organized by competition score, group the competition numbers into groups - ten groups separated by .1 - then within those groups place the keywords, and sort the keywords by largest to smallest search volume. If I get a chance to play around with it, I'll try to create something for you in Excel.
-
Thanks, Thomas. I'll check it out.
-
"So do you think there is a relationship between search volume and competition/value of a keyword?"
Well, yeah. Specifically, what I'm looking for is a formula that will organize my export results with simultaneous lowest possible competition score per highest possible local monthly search. I want to find the happy medium between the two to assign some sort of cumulative score, and then arrange according to that.
It probably sounds like I'm looking for a silver bullet...I just have a lot of data to sift through.
-
If you're looking for a great reference using Excel or any type of search engine optimization I strongly suggest using the www.distilled.net/U you can find some information here on using Excel for search engine optimization.
http://www.distilled.net/excel-for-seo/
I hope this is of help to you sincerely,
Thomas
-
I'm a bit confused by your question, because aren't the two different metrics. Search volume just shows the amount of searches (albeit rounded off) for a query. Competition & Approximate CPC shows value of a keyword to advertisers - a term may have very few searches a month but a high CPC due to its value for advertisers - exact match of personal injury lawyer in miami may be low, but competition and approximate CPC may be very high due to the value of these leads for lawyers in the personal injury space.
So do you think there is a relationship between search volume and competition/value of a keyword?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Any tools to scan URL to identify keyword opportunities
Hi guys, Looking for tools which can scan content and identify keyword opportunities. I know you can use Google Keyword Planner or tools like Semrush. But was wondering what else there is on the market? Specifically looking for tools which can pull relevant keywords by scanning the content, exactly the same as Google Keyword Planner. Cheers.
Keyword Research | | jayoliverwright0 -
Potential Keyword Cannibalisation
Hi, I am concerned that our website's rankings are currently being affected by KW cannibalisation. We don't rank too badly for our target keywords but they could, of course, be better, especially as the niche is very competitive! One thing that is bothering me is that our internal pages do not rank well for these KWs and instead it is the homepage appearing in the rankings. This is despite the fact that the internal pages are optimised for the different keywords. Basically the HP is also targeting these same keywords and I was wondering if this is affecting our rankings overall? I am not keen to risk changing the homepage in case our rankings suffer massively and we drop out of Google completely. If anyone could offer some advice then that would be great. Is it simply a case of trying to get external links pointing to these internal pages? Would internal linking to them prove effective as well? Cheers Tom
Keyword Research | | National-Homebuyers1 -
How do I use Google Keyword in onsite seo?
Hello to all, I wanted to ask if I am doing this correctly. So I own a Bernese mountain dog website I used the google keyword research tools to view keyword ideas. I listed my results below. So my questions are: 1 - Bernese Mountain Dog Puppies (the keyword) blow away the other keywords. So when you are looking at your sites most popular keywords, do you make the most popular keyword your homepage? Because it gets the most link juice? Like would you build the homepage around the best keyword instead of branding - like the company name etc? Or does it matter? Basically just as long as you use it for one page? 2 - When you have keywords that have parts of other keywords, is it safe to use the longer keyword because it has parts of the other phrases? Such as Bernese mountain dog puppies for sale is a part of Bernese mountain dog puppies for sale in Colorado. So if you use bernese mountain dog puppies for sale in Colorado, it will also hit the bernese mountain dog puppies for sale? ( without the In Colorado) What type of strategy would you use for this type of situation? 3- Lastly, and thank you for your time - I watched a video from a grey hat seo guy. He said to take a keyword or phrase like say Colorado home builders, create a page like example.com/Colorado-home-builders/ Then make you h1 tag - The Best Colorado Home Builders Add The Best Colorado home builders to your meta description and one more time in your h2 tag Then create a Bold, and italic The Best Colorado Home Builders in your unique content paragraphs. So my question is - is this grey hat and bad? Or the standard? I do not want to get hit for over optimizing. So just wanted to ask you opinion first. In the end, I truly thank you for taking the time to read my questions. I appreciate everyone's help and greatly appreciate your knowledge. So my results look like this | bernese mountain dog puppies | 590 | Low | $0.45 | 1% | |
Keyword Research | | Berner
| bernese mountain dog puppies for sale | 90 | High | $0.42 | 9% | |
| bernese mountain dogs | 90 | Low | $0.37 | 0% | |
| bernese mountain dog puppies for sale in colorado | 30 | Medium | $0.76 | 0% | |
| bernese mountain dog breeders in colorado | 20 | Medium | $0.32 | 0% | |
| bernese mountain dogs colorado | 40 | Low | $0.08 | 0% | |
| bernese mountain dog puppy breeders | 10 |0 -
Keyword every blog post?
Hi Should I be looking to keyword every blog post I write? Obviously the point in a blog for most of us is to draw in traffic so should I keyword research every blog post and use that as keyword? What if there is no keyword stats for the blog im writing? I guess I just use a keyword I make up anyway and hope people type it? Thanks Chris
Keyword Research | | mrcsleonard0 -
Keyword Research?
What is the best way and best tool to conduct Keyword Research for my site? With the Pro service is there a way to find out better keywords to add to my website? I am receiving emails that my web site is being crawled and will be completed in seven days and so far this is not a "Report Card"? is that correct? Thanks for any information
Keyword Research | | mikedw1 -
Meta Keywords Dilution?
In general, does having a large number of meta keywords listed in a page's meta keywords line dilute effort? On other words, should I focus on optimizing for 1 or 2 keywords per page to keep my efforts focused and increase the probability of ranking better for those 1 or 2.....or should I put down all the keywords I would "like" to rank for? Thank You
Keyword Research | | NiallTom0 -
Keyword Difficulty Tool --------- Do I Need Any Other Kw Research Tool
NOTE: Lost on how to use this keyword difficulty tool, what is the objective of this tool - I am using micro niche finder which tells me how difficult a kw will be to rank for based on backlinks to that kw phrase ( ANY TRAINING VIDEOS ON SEOMOZ FOR THIS TOOL ) Need what is the quick takeaway of the use and benefit of this tool Is this kw research tool on seomoz Similar or Differeent to market samari or google free kw research adwords tool ? If it is similar to wordtracker or google free adwords research tool then how is it similar and then how does it differ ? I guess what I am trying to gather where does it get its data from wordtrakcer have their own unique data it pulls from different data centers from the various different search engines if I remember correctly ... Just ran the report offered at keyword difficulty and was asked compare these 10 top to a website address so I put mine the box there hope I did the right thing if not then what i did wrong !!!!!
Keyword Research | | helpwanted0 -
Location-based Keyword Targeting
We are located in Denver, Colorado. I want the majority of the site to be focused on Denver keyword terms but I also think we should branch out to other cities around Denver, as well as around the keyword "Colorado." What's an appropriate way to do this? I've seen site that have a page for every city in the area but it looks terrible and doesn't really fit into the site. How do I cross link to these new city pages (I don't want them in the main navigation)?
Keyword Research | | kylesuss0