Struggling with Google Bot Blocks - Please help!

[socialgrowth]

I own a site called www.wheretobuybeauty.com.au

After months and months we still have a serious issue with all pages having blocked URLs according to Google Webmaster Tools.

The 404 errors are returning  a 200 header code according to the email below.  Do you agree that the 404.php code should be changed?  Can you do that please ?

The current state:

Google webmaster tools Index Status shows:

26,000 pages indexed

44,000 pages blocked by robots.

In late March, we implemented a change recommended by an SEO expert and he provided a new robots.txt file, advised that we should amend sitemap.xml and other changes.  We implemented those changes and then setup a re-index of the site by google.  The no of blocked URLs eventually reduced in May and June to 1,000 for a few days – but now the problem has rapidly returned.

The no of pages that are displayed in a google search request of www.google.com.au where the query was ‘site:wheretobuybeauty.com.au’ is 37,000:

This new site has been re-crawled over last 4 weeks.

About the site

This is a Linux php site and has the following:

55,000 URLs in sitemap.xml submitted successfully to webmaster tools

robots.txt file has been modified several times:

Firstly we had none

Then we created one but were advised that it needed to have this current content:

User-agent: *

Disallow:

Sitemap: http://www.wheretobuybeauty.com.au/sitemap.xml

[Devanur-Rafi]

No problem my friend. You are most welcome and here at Moz, you will not only be able to get almost all your SEO related queries addressed and solved, you will also learn a great deal about digital marketing. I highly recommend to every aspiring digital marketer to be active on a community like Moz and I bet they will be able to save a great deal of time and money as well. Wish you all the very best.

Regards,

Devanur Rafi.

[socialgrowth]

Thanks Devanur - trying out everything you have suggested.

[Devanur-Rafi]

Hi Alex,

Sorry, if I were not clear in my previous post. I meant that in general pages with cleaner code will have an edge over similar pages with bad code when it comes to SEO.

Just an example: Page A has cleaner code compared to page B with all other SEO factors being equal. In a scenario like this, page B might not be favored by Google because of issues arising from bad code like page loading performance, poor rendering in browsers etc,.

The issue at hand might not be because your pages do not pass W3 Validation but its not a bad idea to have a cleaner code on your website

Best regards,

Devanur Rafi.

[socialgrowth]

Hi Devanur

My understanding is that Google does not have a problem with invalid XHTML  or pages that are not W3C accessible.  Please see a comment on this at SEOMOZ:

http://moz.com/community/q/html-and-css-errors-what-do-se-spiders-do-if-they-come-across-coding-errors-do-they-stop-crawling-the-rest-of-the-code-below-the-error

[Devanur-Rafi]

Hi Alex,

I did a code validation check for the following URL:

http://www.wheretobuybeauty.com.au/abercrombie-fitch/abercrombie-fitch-1892-cobalt-eau-de-cologne-spray-50ml_17oz

It gave 238 Errors and 538 Warnings!!

Search engines like Google favor pages with cleaner code. So, I strongly recommend to have the code cleaned on the website.

Here you go for validation check:

http://validator.w3.org/check?uri=http%3A%2F%2Fwww.wheretobuybeauty.com.au%2Fabercrombie-fitch%2Fabercrombie-fitch-1892-cobalt-eau-de-cologne-spray-50ml_17oz&charset=(detect+automatically)&doctype=Inline&group=0&user-agent=W3C_Validator%2F1.3+http%3A%2F%2Fvalidator.w3.org%2Fservices

Best regards,

Devanur Rafi.

[Devanur-Rafi]

Hi Alex,

If the underscores constitute only 4% of the total URLs, then this can be safely kept aside in purview of the current issue.

Same goes with the keyword repetition in the page titles and URLs. However, if it is possible for you to revisit your URL structure and have it like the following, you should go for it:

www.wheretobuybeauty.com.au/<brand< a=""> name>/<product name="">, e.g.</product></brand<>

http://www.wheretobuybeauty.com.au/floris/royal-arms-diamond-edition-eau-de-parfum-spray-100ml-34oz

Same thing with the Page titles also.

Now we are left with two things, the page performance and URL canonicalization. Please have them fixed as early as possible.

Also, I checked your IP address and you have gone for a shared hosting. This is not at all recommended if you are a serious online business owner. Your IP, 103.9.170.75 is being shared by at least 250 other domains that include some bad websites.

Though there are different views about IP bad neighborhood and its impact on SEO, I have always been an advocate of clean IP and recommended it to all my clients always. You can go in for a dedicated IP which is very cheap these days and better yet if you go for a VPS.

For more about this, please check out the "Oops, your IP is either dirty or virtual" section on the following page:

http://www.bruceclay.com/in/seo-tech-tips/techtips.htm

And also, this section, "A Strong Foundation for Your Site to Operate On" on the following page:

http://www.bruceclay.com/blog/2011/04/the-seo-bucket-list-3-things-to-do-before-your-site-dies/

Lastly, I checked your domain's DNS health and here you go for the results:

http://intodns.com/wheretobuybeauty.com.au

Though these might not be causing the current issue, its good to sort everything as we should not leave any stone unturned in making our website a better one out there.

Best regards,

Devanur Rafi.

[socialgrowth]

Hey Devanur

please see our responses below:

Hi Alex,

Thanks for the info. Here are few issues that I observed with the website and I am very confident that if you can address and fix these, you should come out of the issue with flying colors:

1.      URL canonicalization issue: Both the www and non-www versions of your website URLs return an HTTP header status code 200. You should ideally make all the non-www URLs to be redirected to their respective www versions via a 301 permanent redirection immediately.

**Response:  We are asking the developer to correct this. **

2.      Inconsistent URL structure: Your website is still using 'underscrores (_) in the URLs as word separators. There are underscores along with the recommended hyphens (-). This inconsistent usage can sometimes lead to issues. So please replace all the underscores with hyphens.

Response:  This problem only occurs in a few pages where special characters have been replaced with underscores – probably in 4% of product pages.  I can’t see that this has an impact on the SEO?

3. Google PageSpeed check: When I ran Google PageSpeed test on some of the URLs from your website along with the ones that you gave, I found the score varying between, 28 and 60. Please look at the recommendations that the PageSpeed tool gives and try to address the issues (especially the ones like, "Reduce blocking resources". For more: https://developers.google.com/speed/docs/best-practices/rtt#PreferAsyncResources)

I suggest you to please run Google PageSpeed check for some of the URLs.

Note: The URLs from your website that are present in the Google's index may also give similar issues when run through PageSpeed test. This should not make you not addressing these issues.

Response:  We will ask the developers to improve performance specifically with the highest value things that are showing up in Google PageSpeed check.

4. Heavy pages leading to higher page loading times and response times:

Many of the pages that I checked are more than 1.3 MB in size which is very huge.This can be a really big problem most of the times that will not only impacts your website from search engines' perspective but also leads to bad user experience which ultimately affects the SEO of your website. You can use tools like gtmetrix.com and fix the issues shown by them.

Response:  We will ask the developers to improve performance specifically with the highest value things that are showing up in gtmetrix.com suggestions.

5. Repetition of keywords or phrases in page titles and URLs:

This issue might look like an over optimization effort and should be fixed as early as possible.

For example: www.wheretobuybeauty.com.au/acqua-di-parma/acqua-di-parma-acqua-di-parma-collezione-barbiere-shaving-cream-75ml_25oz

If you look at the above page, the phrase,  'acqua-di-parma' is present twice in both the URL and page title. This is something that you need to review seriously as it looks like keyword repetition that is not good from an SEO stand point.

Response:  This occurs with approx 300 product pages out of 40,000 so a very small percentage.  We will clean this up when we update our data. I can’t see that this has any impact on SEO considering the small no?  Note however that every product page is constructed as follows:

www.wheretobuybeauty.com.au/<brand< a=""> name>/<brand name="" +="" product="">, e.g.</brand></brand<>

http://www.wheretobuybeauty.com.au/floris/floris-royal-arms-diamond-edition-eau-de-parfum-spray-100ml_34oz

Is there some risk that this will look like over optimisation?

By the way, your robots.txt file is clean and it should not be causing these issues.

Please have the issues mentioned above as soon as possible and you should be out of the woods soon after that.

I wish you good luck Alex.

Best regards,

Devanur Rafi.

[Devanur-Rafi]

Hi Alex,

Thanks for the info. Here are few issues that I observed with the website and I am very confident that if you can address and fix these, you should come out of the issue with flying colors:

1. URL canonicalization issue: Both the www and non-www versions of your website URLs return an HTTP header status code 200. You should ideally make all the non-www URLs to be redirected to their respective www versions via a 301 permanent redirection immediately.

2. Inconsistent URL structure: Your website is still using 'underscrores (_) in the URLs as word separators. There are underscores along with the recommended hyphens (-). This inconsistent usage can sometimes lead to issues. So please replace all the underscores with hyphens.

3. Google PageSpeed check: When I ran Google PageSpeed test on some of the URLs from your website along with the ones that you gave, I found the score varying between, 28 and 60. Please look at the recommendations that the PageSpeed tool gives and try to address the issues (especially the ones like, "Reduce blocking resources". For more: https://developers.google.com/speed/docs/best-practices/rtt#PreferAsyncResources)

I suggest you to please run Google PageSpeed check for some of the URLs.

Note: The URLs from your website that are present in the Google's index may also give similar issues when run through PageSpeed test. This should not make you not addressing these issues.

4. Heavy pages leading to higher page loading times and response times:

Many of the pages that I checked are more than 1.3 MB in size which is very huge.This can be a really big problem most of the times that not only impacts your website from search engines' perspective but also leads to bad user experience which ultimately affects the SEO of your website. You can use tools like gtmetrix.com and fix the issues shown by them.

5. Repetition of keywords or phrases in page titles and URLs:

This issue might look like an over optimization effort and should be fixed as early as possible.

For example: www.wheretobuybeauty.com.au/acqua-di-parma/acqua-di-parma-acqua-di-parma-collezione-barbiere-shaving-cream-75ml_25oz

It could have been like: www.wheretobuybeauty.com.au/acqua-di-parma/collezione-barbiere-shaving-cream-75ml-25oz

If you look at the above page, the phrase,  'acqua-di-parma' is present twice in both the URL and page title. This is something that you need to review seriously as it looks like keyword repetition that is not good from an SEO stand point.

By the way, your robots.txt file is clean and it should not be causing these issues.

Please have the issues mentioned above as soon as possible and you should be out of the woods soon after that.

I wish you good luck Alex.

Best regards,

Devanur Rafi.

[socialgrowth]

Thanks Devanur

I put this to my partners and he said he is addressing it but that the main issue still remains.

This is the critical issue where there are only a few pages visible to google search as almost all are blocked by the google bot.  I am re-stating the problem in this email for you.

Can you please take a look at the whole problem and see if you can see what is causing this.

Is robots.txt causing this? It is the only change that we have made and at one point the problem was corrected but has now returned.  I have read everything that I can about robots.txt on the google site and in forums.

Here are two examples (out of 44,000) that are blocked. It is easy to find other examples – simply test any of the product pages – only 200 out of 44,000 return any result.

http://www.wheretobuybeauty.com.au/abercrombie-fitch/abercrombie-fitch-1892-cobalt-eau-de-cologne-spray-50ml_17oz

Try searching using www.google.com.au and using the search query

Abercrombie & Fitch 1892 Cobalt Eau De Cologne Spray 50ml/1.7oz  site:wheretobuybeauty.com.au

Second example:

http://www.wheretobuybeauty.com.au/acqua-di-parma/acqua-di-parma-acqua-di-parma-collezione-barbiere-shaving-cream-75ml_25oz

Try searching using:

Acqua Di Parma Collezione Barbiere Shaving Cream 75ml/2.5oz site:wheretobuybeauty.com.au

The current state:

Google webmaster tools Index Status shows:

26,000 pages indexed

44,000 pages blocked by robots.

In late March, we implemented a change recommended by an SEO expert Harmeen and he provided a new robots.txt file, advised that we should amend sitemap.xml and other changes.  We implemented those changes and then setup a re-index of the site by google.  The no of blocked URLs eventually reduced in May and June to 1,000 for a few days – but now the problem has rapidly returned.

This new site has been re-crawled over last 4 weeks.

About the site

55,000 URLs in sitemap.xml submitted successfully to webmaster tools

robots.txt file has been modified several times:

Firstly we had none, then we created one but were advised that it needed to have this current content:

“User-agent: *

Disallow:

Sitemap: http://www.wheretobuybeauty.com.au/sitemap.xml”

I put this into robots.txt but was then advised yesterday that there should be no blank line between these lines and I removed them yesterday.

[Devanur-Rafi]

Hi Alex,

Without diving in to the issue of increased number of 404 errors being reported by Webmaster tools account, let us first look at the core issue where, 404 pages (non-existing resources) that return an HTTP header status code 200. These are called, 'soft 404 errors'. Ideally all the non-existing resources on the website should return an HTTP header status code 404 or 410 as per the situation and not a status 200 which is very confusing for search engines and a bad practice. This should be fixed immediately. Please have all such pages return 404 and not 200 as soon as possible.

Here you go for more about the soft 404 errors:

https://support.google.com/webmasters/answer/181708?hl=en

and here to know more about when to return a 404 status code:

https://support.google.com/webmasters/answer/2409439?hl=en

Best regards,

Devanur Rafi.