Website having same business and IP address
-
Hi All,
How Google will react with the websites having condition as mentioned below:
Two websites, Same owner, same business, same IP, Interlinking with each other ?
Two websites, Same owner, same business, different IP, Interlinking with each other ?
Also please elaborate best practices(Such as IP address, Physical address, look and feel etc.) if someone wants to run same business through more than one website?
-
Hi Ruchi,
As Tom addressed most of your queries, I would like to say something regarding your following enquiry:
"Also please elaborate best practices(Such as IP address, Physical address, look and feel etc.) if someone wants to run same business through more than one website?"Here, your intent and goals matter. For example, a business entity intends to occupy multiple places in the SERPs using multiple websites for the same search terms. I would never recommend this practice to anyone. If you are targeting a set of keywords or phrases, do that using one single domain and put all your SEO efforts towards building it and try to make it an authority in the niche. This should be the long term goal.
In the past, I have had clients who had an SEO strategy like the following:
1. One target keyword.
2. Multiple websites targeting the same keyword.
3. Occupy multiple places in the top 10 Google search results.This strategy is very hard to fly these days in Google. This strategy used to be lucrative for some seasonal sale kind of businesses, who did not care about their websites once the season ended or their stock cleared, it is not at all recommended if you are here for a long-haul.
Personally, I have seen such strategies working for quite a while and then either all of them or most of those websites (pack of websites from the same business entity) being thrown out of index or penalized. Please note that some of the clients used all the tactics under the Sun to erase the traces of association among these websites and tried to make them look as if they were being operated by different business entities.
Few such traces include but not limited to:
a. same IP
b. same whois info
c. same website templates
d. design and flow similarities
e. same analytics tracking info
f. logging or accessing these websites from same geo-location, systems
g. browsing history and access patterns.h. no cross linking etc..
Though using methods like the above can buy you sometime before the axe comes down, we should refrain ourselves from all the unethical ways or loopholes to trick search engines and their algorithms. It is one of the daily tasks of a good SEO professioinal to set the right SEO perspective to his clients. He should learn to say, 'No' to any such proposals made by the client to trick the search engines.
The recommended strategy would be:
1. One business
2. One informative and useful website
3. Rich content. By all possible means, include useful videos, pdfs and infographics.
3. Strong link profile acquired through editorial, natural, voluntary backlink, citations, ethical link building activities using share worthy and link worthy content.
4. Strong social media presence.
5. Solid search engine presence and ranking.Hope that helps.
Best regards,
Devanur Rafi.
-
Hey there
It's not unreasonable at all that a company may operate from the same premises, both physically and digitally.
In terms of SEO, having 2 sites interlinking with each other that sit on the same IP won't be a problem. In fact, a few more wouldn't be a problem either. Matt Cutts recently answered the question on how (and how much) you should link your sites together: http://youtu.be/x0-jw_PfwtY
In short, you can do so happily in moderation - so 2 websites like yours linking together won't be a problem at all. I'd say you'd need to look at things a bit closer if you have 5 or more.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website cache has removed
Hi Team, I am facing an issue with cache of the website, despite various r&d I couldn't able to find the solution as code seems to be ok to me. Can any one of you check and let me know why home page and some of the product pages removed from the caching. See here: https://bit.ly/2Kna3PD Appreciate a quick response! Thanks
Intermediate & Advanced SEO | | Devtechexpert0 -
Website Redesign - Duplicate Content?
I hired a company to redesign our website.there are many pages like the example below that we are downsizing content by 80%.(believe me, not my decision)Current page: https://servicechampions.com/air-conditioning/New page (on test server):https://servicechampions.mymwpdesign.com/air-conditioning/My question to you is, that 80% of content that i am losing in the redesign, can i republish it as a blog?I know that google has it indexed. The old page has been live for 5 years, but now 80% of it will no longer be live. so can it be a blog and gain new (keep) seo value?What should i do with the 80% of content i am losing?
Intermediate & Advanced SEO | | CamiloSC0 -
Domain remains the same IP address is changing on same server only last 3 digits changing. Will this effect rankings
Dear All, We have taken and a product called webacelator from our hosting UKfast and our ip address is changing. UKFasts asked to point DNS to different IP in order to route the traffic through webacelator, which will enhance browsing speed. I am concerned, will this change effect our rankings. Your responses highly appreciated.
Intermediate & Advanced SEO | | tigersohelll0 -
Help! Website Page Structure.
Hi there, I have a cupcake website; www.cupcakesdelivered.com.au To date, we have sold only regular cupcakes. Moving forward, we are about to start selling lots of different sorts of cupcakes and want to categorise them - i.e.; sport cupcakes, corporate cupcakes, movie-themed cupcakes etc. I am looking for a recommendation on how best to structure this in terms of pages / domains / subdomains etc, so as to best support SEO. Your help would be greatly appreciated!! Thank you, Laura.
Intermediate & Advanced SEO | | cupcakesdelivered0 -
Website hit by something, but not sure if penguin or panda?
Hi my site was doing ok, last week, humming along and increase in traffic. We felt that all the work removing bad links had worked. then all of a sudden, bang traffic dropped and is still dropping day by day. The strange thing as well is all the social media, bing and yahoo traffic has also dried up! Has anyone else had something smiler?
Intermediate & Advanced SEO | | Taiger0 -
Coupon websites as affiliates
We recently started using shareasale.com for affiliate marketing and have received literally hundreds of applications from coupon websites wanting to become affiliates. Most we have not approved as the quality of the sites is poor. However, a few sites seem more legitimate. Could having these types of sites harm our seo in any way?
Intermediate & Advanced SEO | | unikey1 -
Adding videos to a website
Hello! We are producing multiple videos (each about 1-minute long) for a company website. We have decided to use Wistia to host them, in order get the full SEO benefits of links to the videos. I have two questions: 1. Would it definitely be better for SEO to divide up the videos and place them on the various existing pages of the site that are related to the video content, rather than putting all the videos together on a separate video page? 2. If we do put different videos on different pages, would it be a bad idea also to have a video page with all the videos together? Would this be considered duplicate content? Thank you very much!
Intermediate & Advanced SEO | | nyc-seo0 -
Website Restructure - Good or Bad for SEO?
Due to the fact that we aren't in the #1 position, (dropped from #5 to page 2 - You have to love Devs and IT), our heads have hired a SEO Audit/Consultant company to review everything we are doing. I would like to post some of the things they are telling us to do, in which I don't 100% agree with and would like some other professional feedback. Especially since their site isn't marketed very well. http://www.trupanionpetinsurance.com Disclaimer: (this site was a complete nightmare when I started a year and a half ago. Yes, there are many issues that still need to be addressed.) Website Restructure I agree we totally need to restructure our website. I have no idea what the previous SEO guy was thinking. The new SEO company is telling us that the structure is a big part of SEO. I don't believe so, but besides a little loss in 301 juice, is there any other downfalls? Are there any real benefits? Similar question asked the other day (and answered by me): http://www.seomoz.org/q/don-t-want-to-lose-page-rank-what-s-the-best-way-to-restructure-a-url-other-than-a-301-redirect
Intermediate & Advanced SEO | | Trupanion1