2 Ecommerce sites & SEO
-
Hi, i am managing 2 ecommerce sites that sell a lot of identical products.
snowsupermarket.co.uk - public webshop
shop.snowbusiness.com - trade webshop
Should i optimise the 2 sites to target different keywords for all products or, should i keep the keywords the same but, vary the meta data/ description etc. to avoid duplication.
Is there a clear argument to have to ecommerce websites ranking high for our products & dominating page 1, even though they will be technically competing against each other?
Thanks,
Ben
-
Great! - thanks for your help
You were right about the search terms. I looked at site search through GWT and both types of customer use a slightly different language & i will use this data & add it to my keywords for each site.
Cheers,
Ben
-
To answer your specific question, I'd target different keywords.
That said, why do you have two different websites selling the same products? If you are just trying to get two rankings in the top ten or rank for more keywords, I'd suggest that you are better off just having one site and building the authority of that one site up instead of trying split your efforts. If there is a legit user-based reason to have two sites than I would think the two different target groups may have their own search phrases and way of speaking which should determine your keywords and the text on your site
I'm guessing that "public webshop" and "trade webshop" indicate that you are targeting the general public with one site and people working in the industry with the other. You'll need to familiarize yourself (if you aren't already familiar) with the terminology that the two groups use and have that guide your decisions. It's not something you'll be able to pick up on from keyword tools since they would just give raw data not indicating which group was searching for what keywords.
Even if you are targeting two different groups, I wonder if you couldn't just have two sections withing a single site instead of two completely different sites. I'm not saying two sites is always bad or anything, there are good reasons to do it in some situations, I just think that when building the authority of websites, it's almost always easier and more effective to focus on just one site instead of two or more.
Hope this helps.
Kurt Steinbrueck
OurChurch.Com
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Weird Site is linking to our site and links appears to be broken
I have got a lot of weird links indexed from this page: http://kzs.uere.info/files/images/dining-table-and-2-upholstered-chairs.html When clicking the link it shows 404. Also, the spam score is huge. What do you guys suggest to do with this?
Intermediate & Advanced SEO | | Miniorek
Could it be done by somebody to get our rankings down or domain penalized? Best Regards
Mike & Alex0 -
Best SEO Practices for Displaying FAQs throughout site?
I've got an FAQ plugin (Ultimate FAQ) for a Wordpress site with tons of content (like 30 questions each with a page full, multi-paragraphs, of answers with good info -- stuff Google LOVES.) Right now, I have a main FAQ page that has 3 categories and about 10 questions under each category and each question is collapsed by default. You click an arrow to expand it to reveal the answer.I then have a single category's questions also displayed at the bottom of an appropriate related page. So the questions appear in two places on the site, always collapsed by default.Each question has a permalink that links to an individual page with only that question and answer.I know Google discounts (doesn't ignore) content that is hidden by default and requires a click (via js function) to reveal it.So what I'm wondering is if the way I have it setup is optimal for SEO? How is Google going to handle the questions being in essentially three places: it's own standalone page, in a list on a category page, and in a list on a page showing all questions for all categories. Should I make the questions not collapsed by default (which will make the master FAQ page SUPER long!)Does Google not mind the duplicate content within the site?What's the best strategy?
Intermediate & Advanced SEO | | SeoJaz0 -
Spammy sites that link to a site
Hello, What is the best and quickest way to identify spammy sites that link to a website, and then remove them ( google disavow?) Thank you dear Moz, community - I appreciate your help 🙂 Sincerely, Vijay
Intermediate & Advanced SEO | | vijayvasu0 -
Outranking a crappy outdated site with domain age & keywords in URL.
I'm trying to outrank a website with the following: Website with #1 ranking for a search query with "City & Brand" Domain Authority - 2 Domain Age - 11 years & 9 months old Has both the City & brand in the URL name. The site is crap, outdated.. probably last designed in the 90's, old layouts, not a lot of content & NO keywords in the titles & descriptions on all pages. My site ranks 5th for the same keyword.. BEHIND 4 pages from the site described above. Domain Authority - 2 Domain Age - 4 years & 2 months old Has only the CITY in the URL. Brand new site design this past year, new content & individual keywords in the titles, descriptions on each page. My main question is.... do you think it would be be beneficial to buy a new domain name with the BRAND in the URL & CITY & 301 redirect my 4 year old domain to the new domain to pass along the authority it has gained. Will having the brand in the URL make much of a difference? Do you think that small step would even help to beat the crappy but old site out? Thanks for any help & suggestions on how to beat this old site or at least show up second.
Intermediate & Advanced SEO | | DCochrane0 -
Strange situation - Started over with a new site. WMT showing the links that previously pointed to old site.
I have a client whose site was severely affected by Penguin. A former SEO company had built thousands of horrible anchor texted links on bookmark pages, forums, cheap articles, etc. We decided to start over with a new site rather than try to recover this one. Here is what we did: -We noindexed the old site and blocked search engines via robots.txt -Used the Google URL removal tool to tell it to remove the entire old site from the index -Once the site was completely gone from the index we launched the new site. The new site had the same content as the old other than the home page. We changed most of the info on the home page because it was duplicated in many directory listings. (It's a good site...the content is not overoptimized, but the links pointing to it were bad.) -removed all of the pages from the old site and put up an index page saying essentially, "We've moved" with a nofollowed link to the new site. We've slowly been getting new, good links to the new site. According to ahrefs and majestic SEO we have a handful of new links. OSE has not picked up any as of yet. But, if we go into WMT there are thousands of links pointing to the new site. WMT has picked up the new links and it looks like it has all of the old ones that used to point at the old site despite the fact that there is no redirect. There are no redirects from any pages of the old to the new at all. The new site has a similar name. If the old one was examplekeyword.com, the new one is examplekeywordcity.com. There are redirects from the other TLD's of the same to his (i.e. examplekeywordcity.org, examplekeywordcity.info), etc. but no other redirects exist. The chances that a site previously existed on any of these TLD's is almost none as it is a unique brand name. Can anyone tell me why Google is seeing the links that previously pointed to the old site as now pointing to the new? ADDED: Before I hit the send button I found something interesting. In this article from dejan SEO where someone stole Rand Fishkin's content and ranked for it, they have the following line: "When there are two identical documents on the web, Google will pick the one with higher PageRank and use it in results. It will also forward any links from any perceived ’duplicate’ towards the selected ‘main’ document." This may be what is happening here. And just to complicate things further, it looks like when I set up the new site in GA, the site owner took the GA tracking code and put it on the old page. (The noindexed one that is set up with a nofollowed link to the new one.) I can't see how this could affect things but we're removing it. Confused yet? I'd love to hear your thoughts.
Intermediate & Advanced SEO | | MarieHaynes0 -
How to place two NADs on site (One website, 2 locations)
Hello, For our site: nlpca(dot)com we have 2 locations. One location is based out of a hotel in California, and one location is where we have our offices in Utah. Our site is about both locations, emphisizing California. Do we need to create a Utah page and put the Utah NAD on that page with separate address and phone number? What do we use as an address since we only have a hotel room in California now? What do we need to do to rank for both in the natural and also Places listings? Right now we're #1 for NLP California and #4 for NLP Utah Thanks!
Intermediate & Advanced SEO | | BobGW0 -
How do you prevent the mobile site becoming a duplicate of the full browser site?
We have a larger site with 100k+ pages, we need to create a mobile site which gets indexed in the mobile engines but I am afraid that google bot will consider these pages duplicates of the normal site pages. I know I can block it on the robots.txt but I still need it to be indexed for mobile search engines and I think google has a mobile crawler as well. Feel free to give me any other tips that I should follow while trying to optimize the mobile version. Any help would be appreciated 🙂
Intermediate & Advanced SEO | | pulseseo0 -
One site or five sites for geo targeted industry
OK I'm looking to try and generate traffic for people looking for accommodation. I'm a big believer in the quality of the domain being used for SEO both in terms of the direct benefit of it having KW in it but also the effect on CTR a good domain can have. So I'm considering these options: Build a single site using the best, broad KW-rich domain I can get within my budget. This might be something like CheapestHotelsOnline.com Advantages: Just one site to manage/design One site to SEO/market Better potential to resell the site for a few million bucks Build 5 sites, each catering to a different region using 5 matching domains within my budget. These might be domains like CheapHotelsEurope.com, CheapHotelsAsia.com etc Advantages: Can use domains that are many times 'better' by adding a geo-qualifier. This should help with CTR and search Can be more targeted with SEO & Marketing So hopefully you see the point. Is it worth the dilution of SEO & marketing activities to get the better domain names? I'm chasing the longtail searchs whetever I do. So I'll be creating 5K+ pages each targeting a specific area. These would be pages like CheapestHotelsOnline.com/Europe/France/Paris or CheapHoteslEurope.com/France/Paris to target search terms targeting hotels in Paris So with that thought, is SEO even 100% diluted? Say, a link to the homepage of the first option would end up passing 1/5000th of value through to the Paris page. However a link to the second option would pass 1/1000th of the link juice through to the Paris page. So by thet logic, one only needs to do 1/5th of the work for each of the 5 sites ... that implies total SEO work would be the same? Thanks as always for any help! David
Intermediate & Advanced SEO | | OzDave0