Any thoughts on how to reverse engineer a well-performing page?
-
I am working with a client (http://healthagy.com) to help drive traffic around specific health topics around clinical research. I'm stumped about how one of the pages (http://healthagy.com/botox-for-migraines-6-things-you-need-to-know/) can get around 5,000 visits a month, while the next most-visited page gets around 200.
I don't know if we just got lucky or it was the right place/right time or what. I'm trying to figure out what I can research about this page to get insights to build more great content around other topics.
Any ideas?
-
Go to Google Analytics > Content > Site Content > Landing Pages. Filter for your URL (/botox-for-migraines-6-things-you-need-to-know/). Click the URL. Under "Primary Dimension" click "Keyword". There you will be able to see the KWs that are generating traffic to your specific landing page.
Under "Secondary Dimension" select "Medium". You will then be able to tell if it's organic, direct, referral, CPC.
-
Bryan,
First thing to do is to go to Google Analytics and Google Webmaster Tools and check out the keywords that the page is bringing in search traffic for and compare that against the other pages of the site.
Then run a report Open Site Explorer and look at the back links that page has as, compared to the back links pointing to other pages.
Then, run the on-page Optimization report on your pages and see if there are substantial differences in the optimization of your money page compared to your other pages that are not bringing in traffic.
Then go to Google keyword tool and research the keywords that your other pages are optimized for and how much traffic you should expect to get if you were at the top position for them and compare it with how much traffic it says you should be getting for that page that's bringing in all your traffic.
That will start to give you an idea of how that one page is different from the others on your site.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If I use a similar H1 on two landing pages for my website will it impact my SEO negatively?
I've been doing quite a bit of research on keyword cannibalization and duplicate content. I have two pages with nearly the same H1. The rest of the body is different, with a few similar overlapping keywords and points. Am I right in that nealry the same keyword in H1 on two separate landing pages will damage by SEO?
Keyword Research | | joseph.defranco1 -
Pages optimised for similar subjects...?
Hello all, I am currently trying to get the company I work for ranking better (surprise, surprise) in the search engines. We operate in the Internet Services sector and I'm having a little trouble with some of the sections on our website.
Keyword Research | | GetDotted
I suspect that some of the problem is that certain pages are trying to sell the same product while being optimized for different things. An example of this is our ADSL Broadband - The product itself has a rolling contract (so basically a no contract service) so I have optimized a page for short term / no contract terms. This page is not the 'main' page for the product (more of a gateway page / an attempt to catch people in the SERPs) and as such, one of the main benefits (probably the better of the benefits) of the product has been used for a 'No Contract Broadband' page. This leaves me slightly stuck for optimization for the main page so I suppose the short version of my question is... Should I optimize one main page or split the benefits out into multiple gateway pages - each focusing on a different benefit? Is it wise to dilute content in this way? Does that make sense?0 -
Optimizing Webpages for Keywords- Using Text Links to Distribute Internal Page Rank
My Manhattan based commercial real estate firm hired an SEO firm. The company conducted a content audit, created a keyword matrix and suggested optimizing 51 pages for specific keywords. A specific price per page was quoted, which I understand and accept. I was under thought that setting up internal text links to redistribute page rank and thereby improve ranking for competitive terms was included in the price. But this task was not included in their quote. I really want to avoid getting nickeled and dimed to death. Should this cost be included, or legitimately is setting up the internal link structure something that is an additional expense? If this task is legitimately an extra, how labor intensive is it? A lit bit of extra time when re-writing pages or a completely different task that would be quite time consuming? Also, I believe the flow of page rank within a site can have a big effect on ranking, so setting up internal links is critical. Are these assumptions correct? For some background, www.nyc-officespace-leader.com gets 4,500 organic visits per month. Google Page Rank is 2 and the site was hit by Panda in 2012 but has partially recovered. I would really appreciate some insight from the MOZ community. I do not want to pay too much or too little for these services. THANKS, Alan
Keyword Research | | Kingalan10 -
Precise or longer title for service page?
i am a little confused as to how should i create my META TITLE and on page h1 title
Keyword Research | | sagive
for a service page... Say that page offers "web marketing" service... i know or think i know that precise title ranks higher
on the search results but its less appealing Meta title example:
web marketing | company name On page title:
Web marketing Now, the more compelling title would be of-course longer but less focused 1. Do you think i can test it without hurting my positions permanently?
i have query (i see the stats on Google webmaster tools) that
i get 20,000 views monthly but only 1% clicks... 2. how would you build a title for such a page (meta and onpage)? Would really appreciate your professional view Best regards, Sagive SEO.0 -
For an e-commerce page with more than 2,000 products, how should I conduct my initial keyword research?
Hi all, A confused and frustrated SEO noob needing a little guidance here 😞 I'm a bit lost on how I should conduct my keyword research for a start-up e-commerce site selling dietary supplements (~200 brands and ~2000 SKU's). From my understanding, there are two different types of pages I have to optimize for other than the Homepage & CMS pages: Category pages and product pages. As part of the fundamental on-page optimization, I'm planning to write unique category/product descriptions for better visibility (as well as to avoid duplicate content issues) on SE. Consequently, this process has prompted several questions related to my keyword research. My questions are: How would I determine which keywords to optimize for? How many keywords should I target per product page? per category page? Should I include product / brand name as keywords? The site isn't live yet, but is set to launch in mid-August. Any ideas on how I can conduct my keyword research to be used for category/product level pages? Thanks all.
Keyword Research | | byoung860 -
Thoughts on exact match domains to keywords? If your domain isn't an exact match, do you recommend buying another domain and getting a 301 redirect?
Thoughts on exact match domains to keywords? If your domain isn't an exact match, do you recommend buying another domain and getting a 301 redirect?
Keyword Research | | Kflo0 -
On-Page optimization for the Long-Tail
Does anyone have any thoughts about on-page optimization for the long-tail of keywords? I know, I know, the way you capture long-tail searches is by having lots of content. The problem is that I can't convince some of my clients to do anything with content marketing. Even so, I'm noting that as much as half the leads for some small business clients comes from long-tail searches. Meanwhile I spend all my time trying to get their pages to rank for a one or two terms. It seems like there must a scientific way to approach increasing long-tail traffic on pre-existing pages. I'm now experimenting with looking at the frequency of words that appear in searches that the client only receives 1 visit from. Together these one-offs amount to about half the traffic. For instance if I have data like this: Visits Search 1 Training help for my German Shepard 1 German Shepard resources in St. Paul 1 German Shepard clubs etc. etc. Then it makes sense to add some language about German shepards, and perhaps try for anchor text with the 'german shepard' match. Perhaps add a photo with alt text of German Shepard etc. The trouble with this technique is that my main target term for the page might be something like "Dog Training Twin Cities". If I try to increase my long-tail traffic about german shepards I risk creating a frankenpage! I'd love to know if any one else has tried to approach this problem of maximizing long-tail traffic on existing pages without hurting UX. Thanks!
Keyword Research | | JesseCWalker0 -
So if you rank well for the long tail, does that help your ranking for the short tail?
So say for instance you rank well in "online medical billing software." Does that help or influence your rank for derivatives of it (eg: "medical billing," "billing software," or "online medical billing")?
Keyword Research | | Bill4Time0
