Local Search: Technically optimised for Reviews & Stars, but not showing in SERPS
-
Hi,
for over a year now we actively use schema.org into our yellow pages platform.
Simultaneaously we managed to set up a review platform to attract more users to write reviews.We also monitor closely local search experts like (blumenthal and co
). So I learned in this post http://blumenthals.com/blog/2013/07/19/how-many-reviews-to-get-the-star-treatment-somewhere-between-4-and-5/ that it takes you 4-5 reviews to get the star treatment by Google.
But at this moment, I cannot find any star treatment. For example on this listing http://www.goudengids.be/hollywok-kortrijk-kortrijk-8500/1/ you can notice the presence of 6 review (http://www.google.com/webmasters/tools/richsnippets?q=http%3A%2F%2Fwww.goudengids.be%2Fhollywok-kortrijk-kortrijk-8500%2F1%2F) but in Google itself it is not displayed as such.
So my question is: in your experience, are there any other parameters that will trigger the stars to appear?
-
Basically I learned that you cannot put schema markup in tags, everything is fixed now.
-
Hi,
I received an answer from the Google Rich Snippets Team. For the moment I cannot fully understand what this all means. Seems I'm hiding content, but not clear yet how. If any of you experts can help me out. I'll try to get an answer at google.
This is the mail i received this morning:
Hello Pieter,
Thank you for your interest in rich snippets for your site.Google can’t display rich snippets for your site goudengids.be because of the following issue(s):
Your content is marked up for rich snippets. But all the values of the attribute has been marked up under the content attribute. We allow the use of content attribute only when we need values in the machine readable format such as for currency. Please markup the actual content on the webpage.
Example URL:-http://www.goudengids.be/mort-subite-a-la-brussel-1000/#sayso-reviews
Markup Type: Review-aggregate
Hidden content:
http://schema.org/CafeOrCoffeeShop">http://schema.org/PostalAddress"> http://www.alamortsubite.com" />http://schema.org/AggregateRating">http://schema.org/Review">http://schema.org/Rating"> http://schema.org/Review">http://schema.org/Rating">
Once you have fixed your markup, run your pages through the rich snippets testing tool <http://www.google.com/webmasters/tools/richsnippets> to check for errors. When you’re all set, use the rich snippets submission form <http://www.google.com/support/webmasters/bin/request.py?contact_type=rich_snippets_feedback>
to resubmit your site.
Thanks again,
Google Rich Snippets Team
-
Hi Goudengids,
Thank you for explaining that! I think some members may have assumed you were a local business owner hoping stars would show up from your single business website, but now you've clarified this. I have never worked with a YP site, hands on, but I think two things would be at play here.
-
That you've got correct markup on your individual pages. Use: http://www.google.com/webmasters/tools/richsnippets to check if your markup is correct.
-
The authority of your pages, in Google's mind. Could there be any issues going on with duplicate content between goudengids.be and goldenpages.be? Typically, I see YP sites have a single domain with sub-sections for different languages, so the structure you are using is not what I'm used to seeing.
Also, how well you manage your review base may be a factor. For example, on a page like this one, I see 3 identical reviews: http://www.goudengids.be/qn/business/detail/en_BE_YP_PAID_248495_0000_76551_7575_2013000536113021/
You know how strict Yelp is with their filters and quality controls. Your YP might consider implementing stricter quality controls, too, in order to influence Google's 'trust' of your product.
Just some suggestions, and I do hope you will get a helpful answer at Google's support forum.
-
-
Hi Miriam,
we are the official belgian yellow pages website www;goudengids.be, with platform i was referring to our website.
-
Hi Goudengids,
Can you explain this in a little more detail:
"for over a year now we actively use schema.org into our yellow pages platform."
Do you mean you are running a yellow pages-type website? Or something else? More detail would be helpful, and it's good you've started a thread in the Google support forum. Some very smart folks there, for sure!
-
Hi, thx for the link to the support page.
I believe our markup is according the guidelines, no errors in the rich snippets tool, so therefore i posted the question on https://support.google.com/webmasters/contact/rich_snippets_feedback
I'll keep you posted if I receive any feedback.
-
In addition to Bereijk's answer, have you tried testing it with the Google Structured Data Testing Tool? http://www.google.com/webmasters/tools/richsnippets
-
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
UGC - Product Reviews Search Engine accesibility
Hi everyone A question about using product reviews on a website - I completely understand genuine product reviews can be great for creating totally unique content and for seo in general. But my understanding is also that it is great only when it's accessible by google. So the question I have is that by using aggregate review services - i.e. reviews(dot)co(dot)uk widgets, are they always easily accessible by Google? Examples I've seen that use the widget are: https://www.oliverbonas.com/jewellery/silver-honeycomb-bee-necklace-29494 http://www.fires-cookers.co.uk/hoover-dyc169a-tumble-dryer-white.html#prod-reviews So when you view the page source for these pages, the actual content of the reviews are nowhere to be seen. I was wondering if anyone has experience of using any of these thrid party widgets, and if these come as issues, what you would do to make sure these reviews content are seen by Google? Thank you
Technical SEO | | MH-UK0 -
Why is "Article 1 - x of y" showing up in this SERP?
Does anybody have an explanation why this is showing up in the SERP? Ju3VYsW.png
Technical SEO | | jmueller0 -
My client is using a mobile template for their local pages and the Google search console is reporting thousands of duplicate titles/meta descriptions
So my client has 2000+ different store locations. Each location has the standard desktop location and my client opted for a corresponding mobile template for each location. Now the Google search console is reporting thousands of duplicate titles/meta descriptions. However this is only because the mobile template and desktop store pages are using the exact same title/meta description tag. Is Google penalizing my client for this? Would it be worth it to update the mobile template title/meta description tags?
Technical SEO | | RosemaryB0 -
Why are pages still showing in SERPs, despite being NOINDEXed for months?
We have thousands of pages we're trying to have de-indexed in Google for months now. They've all got . But they simply will not go away in the SERPs. Here is just one example.... http://bitly.com/VutCFiIf you search this URL in Google, you will see that it is indexed, yet it's had for many months. This is just one example for thousands of pages, that will not get de-indexed. Am I missing something here? Does it have to do with using content="none" instead of content="noindex, follow"? Any help is very much appreciated.
Technical SEO | | MadeLoud0 -
Why is my site jumping around in google search ?
Hi I've been trying to get my page up in google results and I was wondering why the constant fluctuation. For example, on one day the pages is nr. 26, the next day it's nr. 65 then jumps back on say 30 and then in a few more days it's going back to 50. What's the logic behind that ? Thanks Cezar
Technical SEO | | sparts1 -
How to achieve product extensions in organic serps
I have noticed some interesting changes in how google are returning searches for specific branded products. In this case 'tom ford glasses' position 12 result has three product extensions (see image) This is similar to the product extensions which occasionally occur on adwords. Have you seen this happen and if so any ideas how it all works? TR3nz
Technical SEO | | seanmccauley0 -
Mobile site ranking in desktop searches
A robots.txt file is properly implemented on the mobile site to block Googlebot from crawling, yet, when running a site: query for the site in google, it still returns over 104,000 pages from the mobile site in the index. Why could this be happening?
Technical SEO | | craigsmith3330 -
How does google know a search result is a search result?
In the google webmaster forums, google specifically states that you should not include search results in the google index. What is the best way to make dynamic, great content show in search results without receiving a penalty?
Technical SEO | | nicole.healthline0