Purchased biz with good URL, not sure what to do with it...
-
First, thanks in advance for any help I can get with this one. My company leads guided hiking tours in national parks all over the West. We purchased a company with a fantastic URL that focuses on our our top revenue-producing park, and they've been in business for more than 14 years, and have had that URL the whole time. Their site is horribly designed and optimized, but they do well anyways. We are absorbing his business into ours for other reasons, but keeping the name as a DBA.
I was originally planning on redesigning and optimizing the site, so we'd have 2 websites out there directing people to us. But I'm beginning to learn that's maybe not smart, even if the content is original.
So should I
1. continue with a redesign of his site and have 2 sites out there. If so, what's the minimum % of duplicate content I should shoot for?
2. do a 301 redirect to my main website - would that even help or would it nullify the benefits completely?
Again, thanks for any input!
-
Thanks again for the input! Hugely helpful!
-
....and wrote the content from scratch.
Nice work!
Even so, a duplicate content reader is saying there's 30% duplicate.
I would not worry about that at all.
Good luck with the site and the new biz.
-
Thanks so much EGOL - I appreciate the input! The reason I asked about the duplicate content is that the hikes we offer in this park will be on both sites, so there will inherently be some overlap of content. I've actually already created the new site and wrote the content from scratch. Even so, a duplicate content reader is saying there's 30% duplicate. Thought? Thanks!
-
continue with a redesign of his site and have 2 sites out there.
I would take this route. Fantastic URL.... long reputation.... ranks pretty well... you are doing a DBA.... No brainer to me.... allow it to stand with upgraded design, better optimization.
If so, what's the minimum % of duplicate content I should shoot for?
huh? minimum?
Both of these sites should be absolutely 100% unique.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Shortening URL's
Hello again Mozzers, I am debating what could be a fairly drastic change to the company website and I would appreciate your thoughts. The URL structure is currently as follows Product Pages
Technical SEO | | ATP
www.url.co.uk/product.html Category Pages
www.url.co.uk/products/category/subcategory.html I am debating removing the /products/ section as i feel it doesn't really add much and lengthens the url with a pointless word. This does mean however redirecting about 50-60 pages on the website, is this worth it? Would it do more damage than good? Am i just being a bit OCD and it wont really have an impact? As always, thanks for the input0 -
Redirecting a Few URLS from One Domain to Another
Hello, I have two websites within a similar niche...some of the top organic traffic driving pages on Website B I'd like to redirect to a similar page on Website A. The reason is Website A is a bigger and better and is monetized much better as well. I only want to redirect a few of the main URLS on Website A and also only those that I have similar content on my main Website B. Is this process safe for SEO? What is the best way to go about this process. I am not really concerned with Website B and what happens to it's rankings, but in the meantime, I'd like to redirect the traffic from some of it's main organic traffic driving pages to my main website A and to it's similar pages. I am also concerned with making sure my main website A stays white hat and doesn't receive any negativity from these redirects. Thanks.
Technical SEO | | juicyresults0 -
How to fix these unwanted URLs?
Right now i have wordpress, one page website, but google also show wp-content. KIndly check below in google. site:http://baltimoreelite.com/ How I can fix this issue?
Technical SEO | | marknorman0 -
404s in GWT - Not sure how they are being found
We have been getting multiple 404 errors in GWT that look like this: http://www.example.com/UpdateCart. The problem is that this is not a URL that is part of our structure, it is only a piece. The actual URL has a query string on the end, so if you take the query string off, the page does not work. I can't figure out how Google is finding these pages. Could it be removing the query string? Thanks.
Technical SEO | | Colbys0 -
What is the best practice to seperate different locations and languages in an URL? At the moment the URL is www.abc.com/ch/de. Is there a better way to structure the URL from an SEO perspective?
I am looking for a solution for using a new URL structure without using www.abc.com**/ch/de** in the URL to deliver the right languages in specific countries where more than one language are spoken commonly. I am looking forward to your ideas!
Technical SEO | | eviom0 -
301 Redirecting weird URLs with % in them
I've been working on redirecting links reported as 404 in Google webmaster tools. I've stumbled upon 41 URLs that Google is reporting as 404 that include a '%' in the URL, but I don't know how to redirect. Here is an example: URL: bond_information.htm%20Surety%20Bond%20Information,%20with%20FAQ Attempted redirect: redirect 301 /bond_information.htm%20Surety%20Bond%20Information,%20with%20FAQ http://www.mysite.com/ Unfortunately, after implementing the redirect, http://www.mysite.com/bond_information.htm%20Surety%20Bond%20Information,%20with%20FAQ still resolves a 404 error. Anyone successfully fix these errors using Apache .htaccess?
Technical SEO | | TheDude0 -
Query string in url - duplicate content?
Hi everyone I would appreciate some advice on the following. I have a page which has some nice content on but it also has a search functionality. When a search is run a querystrong is run. So i will get something like mypage.php?id=20 etc. With many different url potentials, will each query string be seen as a different page? If so i don't want duplicate content. So am i best putting canonical tags in the head tags on mypage.php ? to avoid Google seeing potential duplicate content. Many thanks for all your advice.
Technical SEO | | pauledwards0 -
Blog URLs
I read somewhere - pretty sure is was in Art of SEO - that having dates in the blog permalink URLs was a bad idea. e.g. /blog/2011/3/my-blog-post/ However, looking at Wordpress best practice, it's also not a good idea to have a URL without a number - it's more resource hungry if you don't , apparently. e.g. /blog/my-blog-post/ Does anyone have any views on this? Thanks Ben
Technical SEO | | atticus70